graphic designer illustrator pattern designer

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Per-Erik Arvidsson
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1 graphic designer illustrator pattern designer

This is me. My name is Isabelle Norman Sällström but I am most known as Isa. I live in Piteå in the cold north of Sweden with my husband David, my two sons Theo and Eddie and our little dog Bosse.

My father worked as a blacksmith in the evenings and created candelsticks that had long waiting lists.

After high school, I competed in graphic design in Worldskills Sweden. It ended up with me participating in the olympics at Seoul in South Corea.

I then studied design at Berghs School of communications in Stockholm and worked as a designer for a couple of years at different advertising firms.

I decorated a room in the basement, from where I designed and shipped away customized prints and many other products in small editions. Soon I quit my job and now been doing what I love since then.

2 This is me. My name is Isabelle Norman Sällström but I am most known as Isa. I live in Piteå in the cold north of Sweden with my husband David, my two sons Theo and Eddie and our little dog Bosse. I was born in 1981 and grew up in a crazy creative family - we actually had an interior shop in our garage. My father worked as a blacksmith in the evenings and created candelsticks that had long waiting lists. I ve always loved everything related to color, shape and design and I knew only a few years old that I wanted to do something creative when I grew up. After high school, I competed in graphic design in Worldskills Sweden. It ended up with me participating in the olympics at Seoul in South Corea. A great experience, even though I don t think you can compete in design. I then studied design at Berghs School of communications in Stockholm and worked as a designer for a couple of years at different advertising firms. It was during my maternity leave for my oldest son Theo in 2006 that I started my own business, Isa Form. I decorated a room in the basement, from where I designed and shipped away customized prints and many other products in small editions. Soon I quit my job and now been doing what I love since then. In addition to my print shop I freelance in illustration and pattern design. I work with clients such as Me&I, Skip Hop, Nolia, Voksi, Spira Sweden, TePe, Spotlight Australia, Bigso and Unicef Sweden. My spare time I spend in our summer house by the sea. If you ask me, there is nothing better than the sound of wind and waves. I love drawing there to, sitting at the kitchen table with my eyes fixed on the horizon. I am a bit dependent on sushi and enjoy a a glass of red wine now and then. I find inspiration in loud music, good food, long walks in the woods and my two sons. My style use to be described as playful, humorous, happy and with a little touch of retro, and my most popular patterns are in the kids area. MÖNSTER MEANDI

3 PATTERN FOR EMPEROR PENGUINE PATTERNS FOR BIGSO BOXES ILLUSTRATIONS LULEBO ILLUSTRATIONS UNICEF PATTERNS FOR BIGSO ILLUSTRATIONS GÄSTRIKE ÅTERVINNING

4 ILLUSTRATIONS SPIRA INREDNING ILLUSTRATIONS SPIRA INREDNING ILLUSTRATIONS FINNUPP EN SAK I TAGET ILLUSTRATIONS MINDEFULLNESCENTER ILLUSTRATIONS UNICEF

5 PATTERNS FROM MY PATTERN BANK ILLUSTRATION UNICEF ILLUSTRATION STORA NOLIA ILLUSTRATION ISA FORM ILLUSTRATION WELEDA

BIRD TREE Mugg Small Mugg Medium Mugg Large Mugg Small

14013 FÄRG: SVART RELIEF VOLYM: 35CL ART.NR.

14018 FÄRG: RÖD RELIEF VOLYM: 25CL ART.NR.

14016 FÄRG: SVART RELIEF DIAM: 24X23CM ART.NR.

Bordstablett Servett Servett FÄRG: SVART DIAM: 21CM

NR.13014 FÄRG: RÖD RELIEF DIAM: 16X13CM ART.NR.13015 FÄRG: SVART LÄNGD: 42,5CM ART.

NR.93004 FÄRG: RÖD 20-PACK, 17X17CM ART.NR.93005 NIGHT

Haklapp FÄRG: SVART/RÖD MIX HÖJD: 00CM ART.NR.

6 BIRD TREE Mugg Small Mugg Medium Mugg Large Mugg Small Mugg Medium Mugg Large Salladsskål FÄRG: SVART RELIEF VOLYM: 7CL ART.NR FÄRG: SVART RELIEF VOLYM: 25CL ART.NR FÄRG: SVART RELIEF VOLYM: 35CL ART.NR FÄRG: RÖD RELIEF VOLYM: 25CL ART.NR FÄRG: RÖD RELIEF VOLYM: 25CL ART.NR FÄRG: RÖD RELIEF VOLYM: 35CL ART.NR FÄRG: SVART RELIEF DIAM: 24X23CM ART.NR Assiett Assiett Skål Skål Serveringsfat Bordstablett Servett Servett FÄRG: SVART DIAM: 21CM ART.NR FÄRG: RÖD DIAM: 21CM ART.NR FÄRG: SVART RELIEF DIAM: 16X13CM ART.NR FÄRG: RÖD RELIEF DIAM: 16X13CM ART.NR FÄRG: SVART LÄNGD: 42,5CM ART.NR FÄRG: RÖD MÅTT: 39X45CM ART.NR FÄRG: SVART 20-PACK, 17X17CM ART.NR FÄRG: RÖD 20-PACK, 17X17CM ART.NR NIGHT OWL Ljusstake Barntallrik Barnmugg Bordstablett Haklapp FÄRG: SVART/RÖD MIX HÖJD: 00CM ART.NR FÄRG: SVART VOLYM: 22CM ART.NR FÄRG: SVART VOLYM: 25CL ART.NR FÄRG: RÖD/GRÖN MIX MÅTT: ART.NR FÄRG: RÖD/GRÖN MIX KARDBORREKNÄPPNING ART.NR PATTERN DESIGN MORE OF SCANDINAVIA

KOMBI Barn ger bättre ersättning än många andra

olyckor. Läs mer och teckna på www.salusansvar.

SalusAnsvar Gravid- och Barnförsäkringar utöver det

7 KOMBI Barn ger bättre ersättning än många andra försäkringar vid vanliga allvarliga sjukdomar och olyckor. Läs mer och teckna på eller ring ! SalusAnsvar Gravid- och Barnförsäkringar utöver det vanliga ILLUSTRATION SALU ANSVAR ILLUSTRATION TEPE PRINTS KVINNA TILL KVINNA RUDENSTAMS ILLUSTRATIONER

8 ILLUSTRATIONER LEK OCH LÄR

9 y Isa Design b ILLUSTRATION SPIRA INREDNING MÖNSTER VOKSI ILLUSTRATION SKEKRAFT MÖNSTER CASEAPP ILLUSTRATIONS SKELLEFTEÅ KOMMUN

10 CONTACT Isabelle Norman Sällström +46 (0)

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