TRENDSPANING. Maria Ros Jernberg @rosjernberg

TRENDSPANING Maria Ros Jernberg @rosjernberg

@rosjernberg Maria Ros Jernberg, 2014

TRENDSPANING INTE SCENARIOPLANERING Trendspaning: observera och förstå det som redan sker @rosjernberg Maria Ros Jernberg, 2014

BLI EN TRENDSPANARE 1. Vet varför du trendspanar - Sälj internt 2. Sätt ihop en trendgrupp 3. Identifiera era trendkällor - Nyhetsbrev, bloggar, tidningar, rapporter, människor, andra organisationer etc 4. Tolka, utvärdera och GÖR @rosjernberg Maria Ros Jernberg, 2014

SPANA & GÖR " Det är en sak att höra talas om något... " Det är något helt annat att göra något av den informationen. @rosjernberg Maria Ros Jernberg, 2014

Länk till videoklipp: http://www.youtube.com/watch?v=yvnyox3ui68 BRITISH HEART FOUNDATION @rosjernberg Photo: jennyphoria.com Maria Ros Jernberg, 2014

SAMHÄLLSTRENDER & KONSUMENTBETEENDE @rosjernberg Maria Ros Jernberg, 2014

URBAN HACKERS

@rosjernberg Maria Ros Jernberg, 2014 Photo: Ute Lennartz-Lembeck

Vi protesterar och manifesterar.

THE MAKER MOVEMENT

UNFILTERED REALITY

The imperfect is the new luxury @rosjernberg Maria Ros Jernberg, 2014

FRÅN BIG DATA TILL NO DATA

NOSTALGITRIPPEN

FUNDRAISING @rosjernberg Maria Ros Jernberg, 2014

DO YOU SPEAK VISUAL?

Länk till videoklipp: http://www.youtube.com/watch?v=b9-l2ulig4c @rosjernberg Maria Ros Jernberg, 2014

ENGAGEMANG

We ind that if a donor is engaged in our online community, their average gift is 50 percent higher than a donor who is only responding through direct mail, Roy Jones, director of development at Liberty University in Lynchburg, Va. @rosjernberg Maria Ros Jernberg, 2014

CASE: AMNESTY DENMARK Asking donors for their time before you ask them for their money will increase their giving. @rosjernberg Maria Ros Jernberg, 2014 Source: Maia Kahlke-Mikkelsen

CASE: AMNESTY DENMARK " The conversion rate for leads from their SMS activism programs is 18% higher than canvas cold telemarketing " The ROI of recruiting SMS activists as donors is 3 times higher than fundraising classics such as F2F and cold TM. " The average monthly amount the SMS activists pledge is 12% above the average amount of cold TM pledges. " The average lifetime of these supporters is double the F2F recruited and 33% higher than cold TM recruited. " The lifetime value is 2,5 times as high as the average lifetime value of a F2F donor @rosjernberg Maria Ros Jernberg, 2014 Source: Maia Kahlke-Mikkelsen

MOBILEN

MOBILEN: ETT VERKTYG FÖR ENGAGEMANG @rosjernberg Maria Ros Jernberg, 2014

Länk till videoklipp: http://www.youtube.com/watch?v=hkh_qqiboqe @rosjernberg Maria Ros Jernberg, 2014

WWF SYDAFRIKA @rosjernberg Maria Ros Jernberg, 2014

INFOGRAPHICS

LITE SNACKS NÅGON??? @rosjernberg Maria Ros Jernberg, 2014

Från en infographic gjord av Production Solutions som handlar om användandet av infographics i non-profit marketing och fundraising @rosjernberg Maria Ros Jernberg, 2014

INFOGRAPHICS " Keep it simple " Det ska vara snyggt " Enkelt att dela " Publicera överallt " Bra exempel Red Cross Canada - www.redcross.ca/what-we-do-infographic @rosjernberg Maria Ros Jernberg, 2014

CARE USA @rosjernberg Maria Ros Jernberg, 2014

Infographics 2.0 - interaktivitet

CROWDFUNDING

INGA MERA URSÄKTER

NÅGRA SNACKISAR FRÅN 2013

Länk till videoklipp: http://www.youtube.com/watch?v=dh1ez3q_eio @rosjernberg Maria Ros Jernberg, 2014

EN SAK TILL

Photo via unicefstories.org @rosjernberg Maria Ros Jernberg, 2014

We cannot discover new oceans unless we have the courage to lose sight of the shore. Andre Gide @rosjernberg Maria Ros Jernberg, 2014

TACK! Lycka till maria@frii.se Twitter: @rosjernberg Eller hitta mig på Linkedin @rosjernberg Maria Ros Jernberg, 2014

NÅGRA FAVORITKÄLLOR " The Agitator " Sofii " FundRaising Success Magazine " The Donor Voice " Mashable " Nonprofit Tech 2.0 " 101fundraising.org " Network for good " Beth Kanter " Amy Sample Ward " Fundraising Detective " trendwatching.com " JWT Intelligence " Dutiee @rosjernberg Maria Ros Jernberg, 2014