Local implementation of graphic profile. The School of Global Studies

Local implementation of graphic profile. The School of Global Studies

Contents 1 Why do we need a graphic proile? 3 1.1 Brand strategy 4 1.2 The implementation of a graphic profile at the School of Global Studies basis and quality assurance 5 1.3 Name 6 2 Visual communication at the School of Global Studies 7 2.1 The School s logotype and its variants 8 2.2 Colours 10 2.3 Profile photographs 11 2.3 Graphic components/illustrations 12 3 Communication materials 13 3.1 Brochures/flyers 14 3.2 Word templates - posters/placards 16 4 Stationary 18 4.1 Envelopes 19 4.2 Business cards 20 4.3 Correspondence cards 21 4.4 Letter templates 22 5 Digital communication 23 5.1 The School s webpage 24 5.2 Talarstöd/PowerPoint 26 5.3 Electronic newsletters 27 5.4 E-mail signature 28

Why do we need a graphic profile? p. 3 1. Why do we need a graphic profile? All University of Gothenburg staff members contribute to how the University is perceived both internally and externally. Although we may work within different sectors of our large University, we are all part of the same family. The way we communicate with and approach colleagues, current and potential future students and external contacts affects our identity and image. Our graphic profile and logotype comprise important parts of our communication. Background We have many good reasons to make our communication give a uniform, clear and professional impression. One reason relates to the hardening competition for teachers, students and research funds. International rankings of higher education institutions are becoming increasingly important in this context, although they are not without flaws. If the picture people and organisations have of us is not perfectly clear, we may end up lower in the rankings than we deserve. Another reason is that the University s strategies for research and education for the years 2009-2012 rely on cooperation across disciplinary boundaries. We need to clearly communicate our family name the University of Gothenburg in order to make the strategies successful. The graphic profile Our graphic profile is based on extensive work on our identity and image and helps us give the desired impression: The broad and open university, open to the world around us and engaged in the development of society. To be able to achieve a clear, uniform and coherent visual identity, we must all follow some guidelines. Our visual identity is a product of our logotype, typography, colour palette, graphic elements and how they are applied in all forms of communication. The University s logotype, based on the University seal developed in 1954 when the Göteborg College became a university, stands for quality and credibility. All communication must reflect these virtues. The purpose of the graphic profile is to reinforce the competitiveness of the University of Gothenburg optimise the effects of our communication Consistent and professional utilisation of our graphic profile will help us achieve our ambitions for the future. Although this task is particularly important for University leaders and communicators, it is something that all staff members should keep in mind. Vice-Chancellor Pam Fredman

p. 4 Brand strategy 1.1 Brand strategy Although we all work within different sectors of our large University, we are all part of the same family. Each part of the University has a unique and profiling first name. Yet, the last name the University of Gothenburg must always be included in connection to the first name to guarantee quality and academic credibility. Profiling the University as a whole and its parts at the same time is the core of the strategy. There is therefore a clear division of roles among the individual trademarks. The first names indicate the specific, while the last name represents the University of Gothenburg. The purpose of the first name is to differentiate and position a certain part while the last name is used to indicate research and education at a high international level. Vision It is our shared vision to become one of the biggest and liveliest universities in Europe with research and education of the highest possible level. We shall be perceived as a creative and exciting meeting place for many disciplines. We shall be located in the centre of the city and be in close contact with society in a wide range of areas. Our shared strategic profiles To help us achieve our shared vision and goals, the University has formulated a number of strategic profiles to be communicated. The strategies should be adapted to local contexts and integrated into all operations. Midtown midstream Open minds, open doors Many disciplines in creative interaction Where research and education meet Committed to a sustainable society A major European university Policy for information and communication The University policy for information and communication sets out that all University communications must be characterised by: Openness Quality Interaction with society at large Openness has been stressed as important ever since the opening of the Goteborg College in 1891, and the fact that we are a public authority calls for both transparency and accessibility. Our credibility as a university relies on high quality, and interaction with society at large is an obvious and integral part of our task.

The School of Global Studies local implementation of the graphic profile basis and quality assurance p. 5 1.2 The School of Global Studies local implementation of the graphic profile - basis and quality assurance The School of Global Studies The School of Global Studies offers education and research within a unique combination of subjects. Peace and Development Rresearch, Human Ecology, Social Anthropology, Regional Studies, Human Rights and Museion (museum studies) all deal with the complexity of globalisation by addressing topical issues concerning culture, the environment, conflict and development. Information and communication The School s information and communication work follows the university s policy and guidelines and should be seen as a strategic tool for achieving the School s goals and supporting its common values. The School s visual communication, which will be covered in this document, is an important part of the School s communication overall. Organisation for quality assurance of the School s visual identity The Head of Department bears ultimate responsibility for the School of Global Studies visual identity and graphic profile. The School s communications officer has a delegated responsibility for the operative functions of the visual identity and graphic profile within the organisation. All orders for printed materials or web services should go through the communications officer. All employees are responsible for following the guidelines and using the templates contained in the graphic profile when they produce their own materials. The communications officer should be contacted in the event of any uncertainty about how to use the templates or interpret the guidelines. Graphic profile The University s common graphic profile is based on an integrated notion of how its visual communication should look in order to convey the basic values that the University of Gothenburg stands for. Our local implementation of the graphic profile shows how the School applies the University s common profile to its specific purposes and it shows how we may profile ourselves within the framework of the university. Our local profile rests upon an idea of what we wish to convey and how we wish to be perceived through image, text and graphic components. The School of Global Studies is to be presented as a single, integrated unit while each section of it is simultaneously presented as a distinct component within the whole. This manual is an official policy document and is to function as a handbook for those who intend to design any form of visual communication in which the School of Global Studies at the University of Gothenburg is the sender. The manual deals with names, logos, office printing, our specific departmental catchwords, colours, fonts and images as well as guidelines for the production of printed and digital materials. The manual was passed by the Board of the School of Global Studies 15 December 2010.

p.6 Name 1.3 Name Göteborgs universitet In Swedish, our official name is Göteborgs universitet, always written with a lower case u. Since December 2007, the English translation of our name is the University of Gothenburg. The word Gothenburg is used in mailing addresses in English. The acronym GU is not officially established and must therefore be avoided in all external communication, names etc. One reason the name issue is so important is that international university rankings are partly based on search engines and databases. If a search fails to identify that a certain publication or researcher is linked to the University of Gothenburg, our ranking will suffer. The School of Global Studies The School of Global Studies is our common name (Institutionen för globala studier in Swedish). For the same reasons as cited above, the School s full name should be used in all external communication instead of using the abbreviations IGS or SGS. Swedish: English: Institutionen för globala studier: School of Global Studies: Freds- och utvecklingsforskning Peace and Development Research Humanekologi Human Ecology Mänskliga rättigheter Human Rights Museion Museion Regionala studier Regional Studies - Afrikastudier - African Studies - Asienstudier - Asian Studies - Latinamerikastudier - Latin American Studies - Mellanösternstudier - Middle East Studies Socialantropologi Social Anthropology Please note the different usages of lowercase and uppercase letters and the differences between English and Swedish in the use of split compounds.

Visual communication at the School of Global Studies p.7 2. Visual communication at the School of Global Studies The School of Global Studies follows the graphic profile of the University of Gothenburg in all communication. In order to give us a unique profile as a part of the University of Gothenburg on the web, in printed material and so on we use our local implementation of the common university graphic profile. The local complement includes graphic components, fonts and colour codes but also an approach to the use of image and text that rests upon what it is we intend to convey and how we wish to be perceived in our visual communication. For information or communication in our capacity as an authority materials that do not include our specific profile are to be used. Examples of this kind of material are given in the chapter entitled Stationary. Communication catchwords The School of Global Studies is and should be seen to be a dynamic environment. Our communication should show commitment, cooperation, equality and diversity, and it should strive to create conditions for understanding, insight and knowledge. In images and text we therefore try to avoid anonymisation and exotification and instead use storytelling and personal narratives to engage the reader. Our evaluation and selection of means of expression for our visual communication are motivated by the catchwords: Active, Storytelling, Diversity. Photographs We avoid as far as possible using anonymous pictures of people. Instead we say who they are and what they do. We allow them to be our subjects and readily let them speak for themselves. We want to use photographs to give faces to the people behind the statistics and results. We avoid using generalised advertisement images and instead work with documentary images. The images are honest, direct and straight and illustrate optimism and a belief in the future. We show activity and initiative. The photographs may depict a scene from the n everyday working lives of our employees or those associated with the School. Snapshot images of committed and active students and staff give the viewer an insight into life at the School. These images also show that we know our students and staff and that we believe in them. We want to make it attractive to study and work at the School of Global Studies. Colours Colour plays a leading role. The visitor is guided to the appropriate section of the School with the help of colours. Graphic components/illustration The School s graphic components are lines inspired by those of longitude and latitude around the globe. The lines are primarily white if they are shown on a coloured background or grey or black on a white background. If the background is an image, an appropriate colour is selected. The grid pattern comprising horizontal and vertical lines that meet is supposed to symbolise the meeting of many different worlds. The squares can be used as areas that may be filled with colour or they may provide frames for emphasising a particular focus area. We are confident that the graphic components are adequate and make use of other illustrations only when absolutely necessary. We never use clip-art images. Fonts In the headings on printed materials we use DIN. This is a bold-looking, condensed sans-serif that gives an editorial flavour when uppercase characters are used. In the body text in fine print we use Baskerville. In other cases we use Times New Roman, Times, Adobe Garamond or Lucida Sans in body text and Lucida Sans, Arial or Helvetica for headings.

p.8 The School logo and its variants 2.1 The School logo and its variants The logo consists of the seal plus the name, University of Gothenburg, and the department s name; School of Global Studies. The proportions and positions of the seal and name in relation to one another are fixed and they may not be altered. The seal and name may not be separated from one another and the seal may not be used alone. The School of Global Studies uses its two-level logo in all communication. The School of Global Studies logo and all its applications are used whenever the School is the sender. Read more about the University guidelines for the graphic profile in the University graphics manual. The logo can be downloaded from the University website. It can also be reached via a link on our own website. Note that you will not normally need to download a logo since it is is already available on the templates for letters, posters and PowerPoint displays. In other cases, contact the communications officer. The logo in black and white If the logo can only appear in one colour, the entirely black or the negative (white) variant should be used.

The School logo and its variants p.9 Free zone around the centred logo: Above: at least 80% of the height of the seal Below: at least 50% of the height of the seal Sides: at least 80% of the width of the seal The logo in small sizes The logo must be recognisable and the name must be legible. If the logo is illegible or may be distorted we recommend that the name The School of Global Studies is instead written out in full using the font that is used in the rest of the text, not the logo font. Free zone around the left-mounted logo: Above: at least 50% of the height of the seal Below: at least 50% of the height of the seal Sides: at least 60% of the width of the seal Space for the logo The logo needs space around it. The size is not as important as the empty space that brings the logo into relief. The free zone around the logo applies to the edge of the paper or printed matter. Do not cramp the logo!

p.10 Colours 2.2 Colours Profile colours, University of Gothenburg The blue that marks the University of Gothenburg captures our proximity to the sea as well as quality and tradition. It is the most important identifying colour and is used in printed material, on the web, on signs and in virtually all communication material. Black complements blue in our profile. Rules of thumb for selecting colours There are times when it is not possible to obtain exactly the right blue. This may happen, for instance, if the available material is only produced with a limited colour spectrum. The rule of thumb is: avoid using blue if it is not possible to obtain the correct nuance (PMS294). Do not select alternative blues just because it is supposed to be blue. Choose black or white instead. Huvudfärger PMS: A predecided mixed colour that gives precisely the right nuance. C and U may stand after the code to mean that the colour has been adjusted for either coated or uncoated paper. CMYK: Cyan, magenta, yellow and black are used for full-colour printing. Each colour is described with a percentage. RGB: Red, green and blue. RGB indicates the colours that a screen shows. Each of these three colours is described with a value between 0-255. HTML: On the web hexadecimal code is used to choose the correct colour for backgrounds and text. The code corresponds to a colour in the RGB system. BLUE BLACK CMYK: 100/75/15/0 CMYK: 0/0/0/100 RGB: 0/75/137 RGB: 0/0/0 HTML: 004b89 HTML: 000000 Complementary colours, the School of Global Studies When the School of Global Studies is communicating its profile as a whole, a combination of the School s six colours should be used. These colours then function as guides. When referring to a specific field, use a single colour according to the table below: Peace and Development PMS: 575 CMYK: 48 0 100 53 RGB: 90, 116, 17 Regional Studies PMS: 583 CMYK: 23 10 90 25 RGB: 173, 166, 38 Human Ecology PMS: 7474 CMYK: 90 0 28 22 RGB: 0, 38, 155 Social Anthropology PMS: 259 CMYK: 55 100 0 15 RGB: 123, 18, 114 Human Rights PMS: Red 032 CMYK: 0 90 86 0 RGB: 229, 53, 44 Museion PMS: 1235 CMYK: 0 29 91 0 RGB: 251 189 26 University colours (university blue, black, white and grey) may be used as complements to the School s colour scheme.

Profile photographs p.11 2.3 Profile photographs In order to represent the School of Global Studies as a whole in images we use the catchwords Storytelling and Diversity. The photographs show closeness, directness and commitment. The images are colourful and use captivating angles.

p.12 Graphic components /illustrations 2.4 Graphic components/illustrations Profile illustrations/patterns are used to visually highlight and distinguish the School of Global Studies as a whole and in parts. The pattern consists of the catchwords Active and Diversity and is built up of curved lines and coloured squares that represent the various activities.

Communication materials p.13 3. Communication materials Download Word templates to your computer so that you can select one when you open a new document. Templates and instructions can be found on the School s website. The School s common templates The School of Global Studies has templates that ensure that the whole and the parts are shown in all that is produced for internal and external target groups. Word templates (placards/posters) and PowerPoint templates (speaker support) can be downloaded from the School s website. The communications officer is in charge of templates in InDesign (for flyers etc) and in Photoshop.

p.14 Brochures/flyers 3.1 Brochures/flyers In order to present a course or programme, for instance, one can construct a brochure of 99x21 mm. On the front of the brochure there are graphic components, perhaps a photograph and the name of the course. On the back is a description of the course with a caption. Brochures and flyers are made using the programme InDesign. The communications officer is in charge of the InDesign templates. Photographs may show people, environments or objects. Close-up images invite the viewer into the activity portrayed in them. Focusing on detail makes it easier to use photographs of lesser quality. When it is difficult to select a photograph or if the image is sensitive the graphic components are set against a white background. Graphic components use a line pattern and particular sections of the grid are filled with colours appropriate to the course they represent (see next page). When the whole School is the sender, all colours are used. One may also select colours that represent particular courses/activities or are relevant for a particular project, i.e. two-three colours.

Flyers with colour codes Brochures/flyers p.15

p.16 Word templates - posters/placards 3.2 Word templates - posters/placards Word templates for posters/placards use the graphic components and colour coding. When the various subjects communicate together as a single department, all colours are used. The templates are available in both Swedish and English. Download the Word templates to your computer so that you can select from them when you open a new document. Templates and instructions can be found on the School s websites. Word templates contain not only the graphic components but also formatting templates for headings, sub-headings, preamble and body text. A-LARGER Global Studies HEADLINE A_HEADLINE A_Sub-heading A_Preamble. Words words words to visualize the text. Words words words to visualize the text. Words words words to visualize the text.. A_Body text. Words words words to visualize the text. Words words words to visualize the text. Words words words to visualize the text. Words words words to visualize the text. A_Body text with indentation. Words words words to visualize the text. Words words words to visualize the text. Words words words to visualize the text. Words words words to visualize the text. Words words words to visualize the text..

Word templates - posters/placards p.17 Word templates with colour codes The templates are available in both Swedish and English. Peace and Development PMS: 575 CMYK: 48 0 100 53 RGB: 90, 116, 17 Regional Studies PMS: 583 CMYK: 23 10 90 25 RGB: 173, 166, 38 Human Ecology PMS: 7474 CMYK: 90 0 28 22 RGB: 0, 38, 155 Social Anthropology PMS: 259 CMYK: 55 100 0 15 RGB: 123, 18, 114 Human Rights PMS: Red 032 CMYK: 0 90 86 0 RGB: 229, 53, 44 Museion PMS: 1235 CMYK: 0 29 91 0 RGB: 251 189 26 A-STOR RUBRIK A_Underrubrik A_Brödtext. Många små ord och stycken för att se om det blir bra. Många små ord och stycken för att se om det blir bra. Många små ord och stycken för att se om det blir bra. A_Brödtext_med_indrag. Många små ord och stycken för att se om det blir bra. Många små ord och stycken för att se om det blir bra. Många små ord och stycken för att se om det blir bra. Många små ord och stycken för att se om det blir bra. Många små ord och stycken för att se om det blir bra. Freds- och utvecklingsforskning A-STOR RUBRIK A_Underrubrik A_Brödtext. Många små ord och stycken för att se om det blir bra. Många små ord och stycken för att se om det blir bra. Många små ord och stycken för att se om det blir bra. A_Brödtext_med_indrag. Många små ord och stycken för att se om det blir bra. Många små ord och stycken för att se om det blir bra. Många små ord och stycken för att se om det blir bra. Många små ord och stycken för att se om det blir bra. Många små ord och stycken för att se om det blir bra. Humanekologi A-STOR RUBRIK A_Underrubrik A_Brödtext. Många små ord och stycken för att se om det blir bra. Många små ord och stycken för att se om det blir bra. Många små ord och stycken för att se om det blir bra. A_Brödtext_med_indrag. Många små ord och stycken för att se om det blir bra. Många små ord och stycken för att se om det blir bra. Många små ord och stycken för att se om det blir bra. Många små ord och stycken för att se om det blir bra. Många små ord och stycken för att se om det blir bra. Mänskliga rättigheter Så här fungerar mallen: Ovan ser du olika format som är för-formaterade i rätt typsnitt, storlek med mera. Ställer du markören i texten kan du skriva din egen rubrik, ingress eller brödtext. När du gör en styckesbrytning (vagnretur/enter-tangenten) blir nästa stycke automatiskt i det format som är mest logiskt, dvs efter Underrubrik blir det Ingress-format, efter Ingress blir det Brödtext. Du behöver inte göra extra mellanslag mellan styckena, det är redan inlagt i formatmallarna och görs i och med att du gör ett nytt stycke med enter-tangenten. Vill du ändra format i ett stycke ställer du markören i stycket och klickar på rätt format i listan över formatmallar. Profilens formatmallar börjar alla med A. Så här fungerar mallen: Ovan ser du olika format som är för-formaterade i rätt typsnitt, storlek med mera. Ställer du markören i texten kan du skriva din egen rubrik, ingress eller brödtext. När du gör en styckesbrytning (vagnretur/enter-tangenten) blir nästa stycke automatiskt i det format som är mest logiskt, dvs efter Underrubrik blir det Ingress-format, efter Ingress blir det Brödtext. Du behöver inte göra extra mellanslag mellan styckena, det är redan inlagt i formatmallarna och görs i och med att du gör ett nytt stycke med enter-tangenten. Vill du ändra format i ett stycke ställer du markören i stycket och klickar på rätt format i listan över formatmallar. Profilens formatmallar börjar alla med A. Så här fungerar mallen: Ovan ser du olika format som är för-formaterade i rätt typsnitt, storlek med mera. Ställer du markören i texten kan du skriva din egen rubrik, ingress eller brödtext. När du gör en styckesbrytning (vagnretur/enter-tangenten) blir nästa stycke automatiskt i det format som är mest logiskt, dvs efter Underrubrik blir det Ingress-format, efter Ingress blir det Brödtext. Du behöver inte göra extra mellanslag mellan styckena, det är redan inlagt i formatmallarna och görs i och med att du gör ett nytt stycke med enter-tangenten. Vill du ändra format i ett stycke ställer du markören i stycket och klickar på rätt format i listan över formatmallar. Profilens formatmallar börjar alla med A. A-STOR RUBRIK A_Underrubrik A_Ingress. Många små ord och stycken för att se om det blir bra. Många små ord och stycken för att se om det blir bra. Många små ord och stycken för att se om det blir bra. A_Brödtext. Många små ord och stycken för att se om det blir bra. Många små ord och stycken för att se om det blir bra. Många små ord och stycken för att se om det blir bra. A_Brödtext_med_indrag. Många små ord och stycken för att se om det blir bra. Många små ord och stycken för att se om det blir bra. Många små ord och stycken för att se om det blir bra. Många små ord och stycken för att se om det blir bra. Många små ord och stycken för att se om det blir bra. Så här fungerar mallen: Ovan ser du olika format som är för-formaterade i rätt typsnitt, storlek med mera. Ställer du markören i texten kan du skriva din egen rubrik, ingress eller brödtext. När du gör en styckesbrytning (vagnretur/enter-tangenten) blir nästa stycke automatiskt i det format som är mest logiskt, dvs efter Underrubrik blir det Ingress-format, efter Ingress blir det Brödtext. Du behöver inte göra extra mellanslag mellan styckena, det är redan inlagt i formatmallarna och görs i och med att du gör ett nytt stycke med enter-tangenten. Vill du ändra format i ett stycke ställer du markören i stycket och klickar på rätt format i listan över formatmallar. Profilens formatmallar börjar alla med A. Museion A-STOR RUBRIK A_Underrubrik A_Brödtext. Många små ord och stycken för att se om det blir bra. Många små ord och stycken för att se om det blir bra. Många små ord och stycken för att se om det blir bra. A_Brödtext_med_indrag. Många små ord och stycken för att se om det blir bra. Många små ord och stycken för att se om det blir bra. Många små ord och stycken för att se om det blir bra. Många små ord och stycken för att se om det blir bra. Många små ord och stycken för att se om det blir bra. Så här fungerar mallen: Ovan ser du olika format som är för-formaterade i rätt typsnitt, storlek med mera. Ställer du markören i texten kan du skriva din egen rubrik, ingress eller brödtext. När du gör en styckesbrytning (vagnretur/enter-tangenten) blir nästa stycke automatiskt i det format som är mest logiskt, dvs efter Underrubrik blir det Ingress-format, efter Ingress blir det Brödtext. Du behöver inte göra extra mellanslag mellan styckena, det är redan inlagt i formatmallarna och görs i och med att du gör ett nytt stycke med enter-tangenten. Vill du ändra format i ett stycke ställer du markören i stycket och klickar på rätt format i listan över formatmallar. Profilens formatmallar börjar alla med A. Regionala studier A-STOR RUBRIK A_Underrubrik A_Brödtext. Många små ord och stycken för att se om det blir bra. Många små ord och stycken för att se om det blir bra. Många små ord och stycken för att se om det blir bra. A_Brödtext_med_indrag. Många små ord och stycken för att se om det blir bra. Många små ord och stycken för att se om det blir bra. Många små ord och stycken för att se om det blir bra. Många små ord och stycken för att se om det blir bra. Många små ord och stycken för att se om det blir bra. Så här fungerar mallen: Ovan ser du olika format som är för-formaterade i rätt typsnitt, storlek med mera. Ställer du markören i texten kan du skriva din egen rubrik, ingress eller brödtext. När du gör en styckesbrytning (vagnretur/enter-tangenten) blir nästa stycke automatiskt i det format som är mest logiskt, dvs efter Underrubrik blir det Ingress-format, efter Ingress blir det Brödtext. Du behöver inte göra extra mellanslag mellan styckena, det är redan inlagt i formatmallarna och görs i och med att du gör ett nytt stycke med enter-tangenten. Vill du ändra format i ett stycke ställer du markören i stycket och klickar på rätt format i listan över formatmallar. Profilens formatmallar börjar alla med A. Socialantropologi

p.18 Stationary 4. Stationary The School of Global Studies uses its two-level logo on business cards, correspondence cards, letter paper and envelopes. If you have queries about the School s graphic profile contact the communications officer.

Envelopes p.19 4.1 Envelopes 000209832580 The standard shape of envelopes

p.20 Business cards 4.2 Business cards Business cards are used when employees of the School of Global Studies represent us. The School of Global Studies uses its mark on the front of the card. On the reverse side is the University s basic logo, negative on a university blue backplate. Business cards may be ordered in Swedish, English and bilingual versions. ULLA ANDERSSON PhD Universitetslektor, Utbildningsansvarig Institutionen för globala studier Konstepidemins väg 2A E Box 700, 405 30 Göteborg 031 786 00 00, 0708 00 00 00 (mobil) 031 786 00 00 (fax), 031 000 00 00 (bostad) ulla.andersson@globalstudies.gu.se www.globalstudies.gu.se ULLA ANDERSSON PhD First title, Second title School of Global Studies Konstepidemins väg 2A E PO Box 700, SE 405 30 Gothenburg, Sweden +46 31 786 00 00, +46 708 00 00 00 (Mobile) +46 31 786 00 00 (Fax), +46 31 000 00 00 (Residence) ulla.andersson@globalstudies.gu.se www.globalstudies.gu.se Business card in 100% size.

Correspondence cards p.21 4.3 Correspondence cards Correspondence cards are used by staff when the School of Global Studies is the sender. Correspondence cards are used for informal handwritten messages, such as thank-you cards and so on. Institutionen för globala studier Konstepidemins väg 2 Box 700, SE 405 30 Göteborg 031 786 00 00 www.globalstudies.gu.se Correspondence cards Postcard in 100% size.

p.22 Letter and document templates 4.4 Letter and document templates University letter paper is used by staff when the School of Global Studies is the sender. Letter paper is used for communication and information when the School of Global Studies represents an authority. The templates are available in both Swedish and English. Download the Word templates to your computer so that they can be selected when you open a new document. Templates and instructions can be found on the School s website. The letter templates contain format templates for letter writing and footers with addresses (see image). You can also download a template that only contains our logo. Letter paper in 70% size.

Digital communication p.23 5. Digital communication The University s digital visual identity is that which is communicated via digital media. Unlike printed communication, digital communication is designed for new media. These include TV, projectors, computers, screens, mobile telephones and other digital interfaces for communication and interaction. In this section we deal with interfaces for websites, digital speaker support (PowerPoint), newsletters and email signatures. Our basic logo is also available for display on mobile telephones. In digital design there is a strong link between brand name identity function. The user - who interacts with our brand name - should always be in focus. The School of Global Studies logo and graphic profile should give a coherent visual impression in all media. A single type of visual communication encourages recognition, sentiment and understanding that it is the School of Global Studies that is the sender.

p.24 The School s website 5.1 The School s website The School of Global Studies website is our most important digital communication channel. We use it to communicate globally. The visual and functional design is based upon the University s long-term work with identity and image. The School of Global Studies website follows the principles of all other communication. Our catchwords for communication are clearly visible. Activity and storytelling are shown with excerpts from real life. We clearly demonstrate the direction our department is striving to take by continually updating our opening page with news and by posting our seminars on the calendar. The indentifying components that can be found on our website are the same as those found in our other visual communication. The web design follows the University s common templates. Read more about the University s common design and web policy on http://www.publicera.gu.se/ english/. Structure and imaging: The website s structure and imaging are the responsibility of the communications officer. Everyone is welcome to contribute with images from their research, fieldwork, teaching etc. Website editors/ managers: All university staff are responsible for providing information. This means that each person is responsible for ensuring that the internal and external communication in their field is working. Those with different roles in the School are responsible for texts and information about their various fields of activity on the website. The person s name/role is included as page manager at the bottom of the page. Updates and compiling are carried out in collaboration with the communications officer. Access: The website is managed via a shared web publication system. This makes is possible to obtain a so-called author s permit to make changes oneself on some pages. It is also possible to obtain a permit for accessing and making entries in the calendar. Those responsible for seminars have access to the calendar so that they can enter the dates and times of their seminars. For more information, contact the communications officer.

Examples of guiding image plugins: The School s website p.25

p.26 Speaker support/powerpoint 5.2 Speaker support/powerpoint Speaker support/powerpoint is a complement to oral communi cation that provides support and security for the presentation. The framework of the templates is based on our visual identity but is dimmed so as to allow maximum opportunity for one s own form of expression. However, one s own input should comply with other communication. Our speaker support is created in PowerPoint. Templates in Swedish and in English can be found on the School s website. The framework The base or platform is presented in the blue profile colour (RGB: 0, 75, 137). The font is Arial. On the base is the mark of the School of Global Studies and space for the date and footer. At the top is the logo of the sender, the School of Global Studies, left-mounted in RGB. Download PowerPoint templates to your computer so that they can be selected when you open a new document. Templates and instructions can be found on the School s website. Do you want to include the date? Go to the menu Insert and choose Date & time. The date will then appear at the bottom of the page. Do you need to hide the graphics on a page? In the menu Design tick Hide Background Graphics. www.globalstudies.gu.se PowerPointmall i 60% storlek

Electronic newsletters p.27 5.3 Electronic newsletters Try to be as consistent as possible in all digital communication. This applies to newsletters as well. Follow the principles of all communication materials with correct application of the logo and graphic profile. Our newsletter header

p.28 Email signature 5.4 Email signature One of the three email signatures below may be used. We recommend always using either English or Swedish rather than both. This takes too much space and means the recipient may have to print out an extra page. We recommend Arial or Verdana, 8 points. We include our role, e.g. Director of Studies, Student Counsellor, Department Administrator, Head of Department, Chief Administrator, Communications Officer, IT Manager, Caretaker, Assistant Researcher. And/or the title Professor, Associate Professor, or Senior Lecturer, Lecturer, Doctoral Student. Those who are not employed as senior lecturers or lecturers but who are involved in teaching refer to themselves as teachers. When necessary, an invoice address may be added at the end. Mobile telephone numbers are optional. Example 1: When you use your globalstudies. gu.se address you represent the School. Your signature should therefore indicate your position or role at the School. It is forbidden to refer to private interests here (companies, political organisations etc.) Do you have more than one role? Do not include all of them in the same signature. Instead, create several signatures that can be used according to which capacity you are writing in. Subject area: You may include your subject area right after your title/role if you wish and if it fits with the title/role you have indicated. ULLA ANDERSSON Titel/funktion GÖTEBORGS UNIVERSITET Institutionen för globala studier Box 700, 405 30 Göteborg Tel 031-786 0000 Mobil 070-00 00 000 www.globalstudies.gu.se Example 2: ULLA ANDERSSON Titel/funktion UNIVERSITY OF GOTHENBURG School of Global Studies Box 700, SE 405 30 Göteborg, Sweden Phone +4631-786 0000 Mobile +46708-00 00 00 www.globalstudies.gu.se Example 3: ULLA ANDERSSON Titel/funktion GÖTEBORGS UNIVERSITET Institutionen för globala studier Box 700, 405 30 Göteborg Tel 031-786 0000 Mobil 070-00 00 000 www.globalstudies.gu.se Fakturaadress: Göteborgs universitet, Institutionen för globala studier, Ref 0000AAAAAA, Box 1023, 831 29 Östersund Invoice address: University of Gothenburg,School of Global Studies, Ref 0000AAAAAA, PO Box 1023, SE 831 29 Östersund, Sweden