Presentation techniques, PowerPoint and posters Communication in general Olle Bergman M.Sc. Chemical Engineering olle@bergman www.ollebergman.se Ms Sc Chem. Eng. Dpt of NeuroChemistry, Ad Lund agency University Gambro 1990 Selfemployed consultant 2000 2010 1. Know your target group. What... do they know? do they want? do they need? motivates them?
What... do they think they know? do they want to be? makes them feel insecure? boosts their ego? To thine own self be true Hamlet Act 1, scene 3 2. Know yourself.
x 3. Understand your task. ANXIETY 4. Understand the limitations at hand
INFO TIME UNIT 5. Study all types of communication. Attention Interest Desire Action RHETORIC I've morethan than9,000 9000shots shots I ve missed missed more in in my career. I've lost almost 300 my career. I ve lost almost 300 games. games. I've been trusted 26 times,26 I vetimes, been trusted to take the to take the game winning shot game winning shot and missed. I veand missed. failed overi've andfail50 over and over again in ed over andthat over again in my life. And is and why over I succeed. my life. And that is why I succeed. EthOS PATHOS LOGOS
EthOS PAThOs LOGOS Who? What? Where? When? How? Why? QUID? QUIS? QUARE? UBI? QUANDO? MODO? PER QUAE FACTA SUNT? Exordium Narratio Propositio Probatio Refutation Peroratio Introduction Background Thesis Proof Refutation Conclusion Title (Abstract) Introduction Materials & Methods Results Conclusions References Acknowledgements PowerPoint
We shall fight in France on the seas and oceans with growing confidence and growing strength in the air on the beaches on the landing grounds in fields and in the streets in the hills. Sir Winston Churchill 1874 1965 Bottom line: We shall never surrender!!! Fundamentals PowerPoint is not compulsory. People are more interesting than slides. Every speaker is a unique personality. Perception & motivation is not limitless. Simplicity is bliss.
Design principles KISS Pizza Margherita dough tomatoes basil mozarella Hinder är till för att röjas bort. Pizza Powerpointo two fonts three colors white background stock photos CARP
CRAP CONTRAST ALIGNMENT REPETITION PROXIMITY CONTRAST KONTRAST REPETITION UPPREPNING ALIGNMENT UPPRADNING PROXIMITY GRUPPERING
serif A sans-serif En text om vad som helst Radio SMTM i Östhammar började sin verksamhet i juni 1927 efter en mängd trevande försök utan resultat. All början är ju svår, när man själv måste experimentera sig till en sändare, och naturligtvis var glädjen stor, då den första förbindelsen uppnåddes. Hela tiden har jag använt endast några få watt. Vid de första försöken begagnades ett Philips B 406 och ett vanligt anodbatteri om 100 volt; efter någon tid övergick jag till 2 rör parallellt (4-5 watt max.).! Men att köra med torrbatteri var ju inte ekonomiskt och hade dessutom den olägenheten, att signalerna försvunno vid slutet av en lång förbindelse, då spänningen i batteriet sjönk. Fördenskull anskaffades en likriktare i avsikt att begagna nätspänningen. Med hjälp av ett likriktarrör Rectron, som visat sig vara utmärkt, upptransformeras nu nätspänningen på 127 volt. Den maximala likriktade spänningen är 220 volt. Här har jag ett tips till dig som skriver: Tänk visuellt! Då ökar du chansen att nå fram till dagens jäktade läsare som låter ögat kretsa över ytan och hugga åt sig enstaka läckerbitar. Avslutande stycke För att visa hur fint det kan se ut med en punktlista kommer ett exempel här: Punktlistans första rad. Punktlistans andra rad. Punktlistans tredje rad. Funktion och estetik går helt enkelt hand i hand! Don t worry, be happy DON T WORRY, BE HAPPY. 1. 2. 3. 4. 09/16/2008 Read Delete Rearrange Correct
1. 2. 3. 4. Feedback cycle Read Delete Rearrange Correct! Marketing dpt collects feedback & requests! Product owner compiles backlog! Development dpt designs new features & improves product! Production dpt modifies product! Marketing introduces modified product! Marketing dpt collects feedback & requests! Repeat 09/16/2008 Feature requests Backlog Market introduction Development Product improvement ZETA 09/16/2008 ZETA SOLUTIONS Offices in France Paris "Lyon (main office) "Paris "Marseille "Bordeaux "Strasbourg Strasbourg Bordeaux Lyon Marseille 09/16/2008 COST CUTTING CONSULTANTS AB 2007 89
Huddinge i stadig tätposition Data 2010 2014 flest antal publikationer/år 300 225 150 2010 75 2011 2013 0 2014 You are the main attraction. Interact with your slides. B means black. Use stickies. Remove the clutter. White is beautiful. Keep looking for useful pictures. Learn a little about graphic design 100 100 75 75 50 Uppsala Solna Huddinge Educate yourself. Set your benchmarks. Get new ideas. Get feedback on preliminary results. Market your research and your group. Network. Plan and boost your career. Huddinge i stadig tätposition 50 Huddinge Solna Uppsala 25 0 2010 2011 2013 2014 Research posters Huddinge Solna Uppsala 25 0 2010 2011 2013 2014 Why attend a scientific meeting?
Basics View it as an illustrated abstract. Two main elements: data displays supporting text. Think BIG! Simplicity is bliss. Don t be too creative. Prepare your verbal explanations. Dale Carnegie: 1. How to Develop Self-Confidence & Influence People by Public Speaking (1926)
AROUSE YOUR ENTHUSIASM 2. PREPARE 3. ACT CONFIDENT 4. PRACTICE Seth Godin, entrepeneur & speaker If you're a bit nervous and you've written everything out and your main goal is to say nothing controversial, nothing memorable, nothing that might get you in trouble...
well, why say it? you've written everything out and your main goal is to say nothing controversial, nothing memorable, nothing that might get you in trouble... Connect with your audience. Direct and hold attention. Promote understanding and memory. Kosslyn 2007 The Only Reason to Give a Speech Is to Change the World Nick Morgan, communication coach