Agenda Johan Sandell Hälsar välkommen och berättar om vår egen transformationsresa Mikael Haglund Framtidsspaning. Big data mäktigt, omväxlande och ovisst... Paus 14:00-14:30 Bengt Eliasson Branschperspektiv Smartare handel Åke Freij & Gun Blom-Lundgen Branschperspektiv Smartare bank och finans Charlotta Wark Branschperspektiv Marknadschefens nya roll Summering av dagen Mingel och nätverkande ca 16:30 27 2013 IBM Corporation
Konkret innovation i finansbranschen Läget i finansbranschen Kundfokus på ytan men produktfokus i botten Framtidens ledarskap: människa och teknologi Hur transformera steg för steg? Mer resurser och faktaunderlag 28 2013 IBM Corporation
On February 14, 2011, IBM Watson made history Result of IBM Research Grand Challenge 29 2013 IBM Corporation
Financial services firms face complex information challenges Reuters publishes the equivalent of 9000 pages of financial news every day 1 Five new research documents come out of Wall Street every minute 1 Asset managers receive up to1,000 e-mails daily 1 The sheer amount of newsflow has made it difficult for people to take positions confidently 4 -Adam Margolis, Citi trader Sources: 1 - www.financial-domain.info/integrating-qualitative-and-quantitative-information/ 2- IBM Client experience with ForEx traders 3 Derived from NYSE data 30 4 - http://www.marketoracle.co.uk/article31954.html 2013 IBM Corporation
Dynamic Banking Tougher Banking Environment Increasing regulation & control Mature markets continue to deleverage Declining profitability Compounded by trust & reputation Issues Tremendous Growth Potential Banking the unbanked Leverage the SME opportunity Drive new revenue growth through customer centricity Continue to exploit cost efficiencies Smarter & More Demanding Customers Technology explosion More demanding, less loyal customers Comparison Shoppers New entrants will exploit gaps 31 2013 IBM Corporation
The Banking business model has changed: Product Centric to Customer Centric Yesterday Rapid Change Today Customers Customer Customer Customer Customer Behavior Geo n LOB 1 LOB 2 LOB n Time to market Geo 2 Technology Adoption Fast Rate of Change Geo 1 LOB 1 LOB 2 LOB n Operations Operations Operations Mergers & Acquisition Industry Regulations Cost containment Op. Op. Op. Technology Technology Technology Globalization Fragmented operations IT IT IT 32 2013 IBM Corporation
CEOs create more economic value by cultivating new connections within and across three domains 33 2013 IBM Corporation
Banking CEOs are more concerned about regulatory and macro economic issues in comparison to their counterparts in the industry Global External forces that will impact the organization Banking & FM 2012 Regulatory concerns Macro-economic factors Market factors Technology factors People skills Globalization Socio-economic factors Geopolitical factors Environmental issues 34 2013 IBM Corporation
We analyzed over 10,000 quotes to uncover the deeper thoughts of CEOs that relate to their key personal aspirations Customers Teaming Inspiration Leadership Source: Quotes from all questions (n=1709) 35 2013 IBM Corporation
A well thought transformation journey focusing on creating building blocks and necessary execution capabilities is must for success Developing necessary building blocks and execution capabilities Progressive Modernization and Execution Governance & Organizational Changes Build vs. Buy Proof of concept & technology Progressive Modernization Business Case & Roadmap Development Building & Maturing Architectural Constructs Instituting a transformation factory 36 2013 IBM Corporation
Market insight by harvesting research: IBM Institute for Business Value 37 http://www-935.ibm.com/services/us/gbs/thoughtleadership/ 2013 IBM Corporation
Läs mer om innovation och finansbranschen på http://www.ensmartareplanet.se/author/ake-freij/ 2013 IBM Corporation
Agenda Johan Sandell Hälsar välkommen och berättar om vår egen transformationsresa Mikael Haglund Framtidsspaning. Big data mäktigt, omväxlande och ovisst... Paus 14:00-14:30 Bengt Eliasson Branschperspektiv Smartare handel Åke Freij & Gun Blom-Lundgen Branschperspektiv Smartare bank och finans Charlotta Wark Branschperspektiv Marknadschefens nya roll Summering av dagen Mingel och nätverkande ca 16:30 39 2013 IBM Corporation
Låt oss begrava Business 2 Business Charlotta Wark, Nordisk marknads- och kommunikationsdirektör 40
Datanörden som blev marknadschef @CharWark linkedin.com/in/charlottawark ensmartareplanet.se 41
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Big Data bara början 9000 8000 Sensorer & Enheter 100 80 Volume i Exabytes 7000 6000 5000 4000 3000 Här är vi idag Social Media VoIP 60 40 20 0 Procent obekräftad data Företags- Data 2010 2015 43
How you are is who you are Ultimate transparency We are extending our culture beyond the firewall The consumer owns your brand The tweet that can kill my company The end of the fantasy of control We are all becoming technologists and publishers 1:1 Relationships 44
Fångar värdet i data, och skapar mätbara resultat Levererar relevanta erbjudanden till pålästa kunder Arbetar med långsiktiga kundrelationer 45
Tar tillvara på och fattar beslut baserat känd data Arbetar med öppenhet och transparens Skapar nya (och oväntade) partnerskap 46
Ny tid, men gamla modeller 47
En ny modell tar form Förstå den individuella kunden Bygg system för personligt engagemang av stor skala Definiera och lev er företags karaktär 48
Autencitet och engagemang Corporate Character What makes us unique: What drives us What we value How we think How we engage Our personality 49
Grunden till autencitet: Företagets Corporate karaktär Character What makes us unique: What drives us What we value How we think How we engage Our personality 50
Ser ut som Låter som Tänker som Fungerar som 51
Tre tips till: Gå inte över ån efter vatten Bli din kund Ta tillvara på naturresursen BIG DATA 52
www.ensmartareplanet.se 53