Graphic Standards Manual in this graphic standards manual you find information about the colours, fonts and logos used when producing material together with CDON.COM. You will also find examples of ads, office offset printing, banners and information to use when producing TV and radio spots. Please contact us if you have any questions or reflections about our Graphic identity. 1
Logo The CDON.COM logo should always be used when CDON.COM is the tag on partner. If the logo can not be published in colour we prefer that the logo is place against a black background/bottom. The logo s proportions should never be changed. Always use material from CDON.COM. The logo should never be used in any other colour than white. Logo with our pay off Where there is space we prefer our logo used together with our pay off. We can send you the original logo and pay off. Please contact us if you need this version. 2
Colour Colour To give the right impression the right colours must always be used in all media. Exceptions can be made regarding our colour rules when it comes to specific banners on our own website where we sometimes use strong signal colours to stand out. pms 368 PMS colour Green: PMS 368 Red: PMS 1797 Yellow: PMS Yellow pms 1797 Green CMYK 4-colour: Cyan 65%, Magenta 0%, Yellow 100%, Black 0% Red CMYK 4-colour: Cyan 0%, Magenta 100%, Yellow 100%, Black 0% Yellow CMYK 4-colour: Cyan 0%, Magenta 0%, Yellow 100%, Black 0% pms yellow Green RGB: R-65, G-165, B-0 Yellow RGB: R-255, G-245, B-0 Red RGB: R-240, G-0, B-0 Green Hexadecimal: #41a500 Yellow Hexadecimal: #fff500 Red Hexadecimal: #f00000 3
överryckare titel vid cd och bok Grön: R 65, G 165, B 0 Röd: R 240, G 0, B 0 Gul: R 255, G 240, B 0 prissplashar artistnamn/författare titel vid film och spel Graphic Standards Manual Typography and Splash storlekar format t ex PC, XBOX etc Right 140x120 Max15 kb Topp 580x60/75 Max 30 kb Bott 468x60 Max 20 kb abcdefghijklmno Typography Our profile font is called Bliss and was Internt created by får Jeremy bakgrunden Tankard. i We banners use three vara tonad, detta PQRSTUVWXYZÅÄÖ gäller inte externa banners. Andra färgade different bakgrunder weights of the är font ok Bliss: men Bliss var återhållsam Regular, och avväg först med vad som används 1234567890 på Bliss sajten Heavy vid and tillfället. BlissCaps. Bliss Regular text subheader title by a CD or book Bliss Heavy headlines price splash artist name/author/cds/books movie or game title BlissCaps Game formats Number of discs in the splash, for example 4-DISC, 2 CD etc #41a500 #64be0a abcdefghijklmno PQRSTUVWXYZÅÄÖ 1234567890 Hexadecimala värden för toning En stripe får användas uppe i vänster hörn. Den ska vara helt gul och vinklad i 45 grader. Enda effekten som får läggas till är en drop-shadow, inställningar enligt nedan. Text skrivs i rött med versala bokstäver. Använd få och enkla ord. abcdefghijklmno pqrstuvwxyzåäö 1234567890 Splash Prices are presented in red coloured Bliss Heavy in a yellow price splash. Additional information Priser written presenteras above the price med in röd Bliss Bliss Caps. Heavy Always i gul center prissplash. the splash Extrainformation content according to skrivs the price. över priset i Splashes Bliss Caps. are available Centrera in alltid two versions, efter priset. one for Använd the web webbversionen and for print. av The vår Web splash, version printversionen has a har fewer för number många of taggar tags to work för att better bli bra in a i small litet format. 2-disc 139:- 2-disc 139:- 2-disc 139:- Webbsplash version Printsplash version Placering Placing av innehåll splash content i splashen 4
Grafisk manual Graphic Standards Manual kontorsoffset Offset Office business cards format 85x55 mm. Bliss Heavy 10 pt Bliss Regular 7,5 pt Bliss Caps 7,5 pt Firstname Surname Title CDON AB Bergsgatan 20, Box 385, se-201 23 Malmoe, Sweden phone +46-40-601 61 00 fax +46-40-601 61 20 mobile +46-705-12 34 56 e-mail firstname.surname@cdon.com c5-envelope format 229x162 mm. Height for coloured plate 32 mm. Height for logo 11 mm. Bliss Regular 8 pt CDON AB Bergsgatan 20, Box 385, se-201 23 Malmö, Sweden stationary format 210x297 mm Height for coloured plate 34 mm. Height for logo 9,5 mm. Bliss Regular 8 pt Bliss Caps 8 pt CDON AB Bergsgatan 20, Box 385, se-201 23 Malmö, Sweden tel +46-40-601 61 00 fax +46-40-601 61 20 e-mail info@cdon.com reg no 556308-2105 styrelsens säte Stockholm www.cdon.com 6 5
Offset Office Grafisk manual powerpoint powerpoint template Powerpoint Presentations should always be included in a frame as described below. 6 7
Grafisk manual Offset Office annonssidfot a4+ ads A4 formatted ads should have a coloured plate according to the graphic values below. 6 mm 10 mm 22 mm 6 mm 7 7.2
Graphic Standards Manual Print advertising Printed ads CDON.COM ads are usually produced in CMYK with a solid green background plate. The headline should be written to fit the products, a campaign or happening. The text should be written with a special tone of voice and should end with a tie to the header. That way you get a coherence between images, headlines and texts. Blixtar och dunder, magiska under... Plötsligt en dag har det hänt, åh...vilken tur äntligen släpps din favoritfilm som DVD och Blu-Ray. Nåväl, det var kanske inte riktigt den rätta fortsättningen på Diggi-loo diggi-ley. Men ett gyllene tillfälle för att köpa bra dansunderhållning och dundrande humor är det i alla fall. Du måste vara en lyckofigur... Release 25/2 169:Release 28/1 169:- Production guidelines Products are shown with CMYK and drop-shadow. Blu-Ray 249:- hool High Sc 3 Musical et år Sista Tropic Th un der Headline (Bliss Heavy) and text (Bliss Regular) are centred at the top of the ad. Prices are written with a red text (Bliss Heavy) and are placed in a yellow splash that can be sent digitally from CDON.COM. Action på hög nivå Eller ja, kanske mer humor på något lägre nivå i fallet med Tropic Thunder. Men hur du än vrider och vänder på det är i alla fall en sak säker detta är perfekt nivå för bra underhållning. 169:- Reserved. Tropic Thunder Tropic Thunder Director s Edition (Blu-Ray) The logo is always centred at the bottom of the ad. The logo should be looked at compared to the header for a visual balance. 169:- Reserved. Blu-Ray 249:- Eagle Eye: TM & 2009 DreamWorks LLC. All Rights Tropic Thunder: TM & 2009 DreamWorks LLC. All Rights The price splash is placed to the right of the product but can also be put to the left to vary and create balance in a layout. release 14/2 Blu-Ray 249:- Eagle Eye (Blu-Ray) Eagle Eye Världens bästa helg? I kväll kopplar du bort jobbet genom att äta gott och spela din favoritmusik så högt du kan. I natt fortsätter du med favoritspelet tills du stupar i säng. På lördag börjar helgens 24-timmars filmmaraton till frukostbullarna och på söndag vilar du ut genom att sträckläsa en bra bok. Det skulle vi kalla världens bästa helg. 399:- 169:release 13/11 299:Välgörarn journalist a Den motvillige en Nuri Kino Nordberg & Jenny Kent Box 1991-2008 25-disc 1199:- The OC Collection The Complete 8 30-disc 1999:159:Sopranos et Deluxe Gifts World of Warcraft Wrath of the Lich King Kräver grundspelet World of Warcraft och expansionen World of Warcraft: The Burning Crusade Dir En Grey Uroboros Ltd Ed (Album)
Graphic Standards Manual Tag on print advertising with CDON.COM Tag on in print ads When print ads are produced we prefer a green border with our logo centred at the bottom of the ad. Look at page seven for margins etc. If a border is not used the logo should be placed with its green background like on page two in this manual. horizontal tag on with border and logo 349:- säson Releas g2 e 23 Janu ari There are occasions when we should do something extra in ads, for example when trading media. Then we request to be seen with more than a border or logo. If this is the case, please look at page eight for guidelines. An example of a special agreement is the ad with 3:10 To Yuma to the right. This ad has a green border all around the original ad. KLASSISKA SKIVNYHETER FRÅN DEUTSCHE GRAMMOPHON, DECCA & PHILIPS vertical tag on with border and logo This recording is like a bridal bouquet, bursting with variety and colours. I want it to create a wonderful array of emotions passion, fun, love, tenderness. (Anna Netrebko) Note! Always send proof reading to CDON.COM of all material that we are participating in. Janine Jansen Tjajkovskij Release 20/10/Skivnr 002894780651 Ett av tidernas mest omtyckta klassiska verk här tolkat av den frekvent Sverigebesökande violinisten Janine Jansen. Patricia P t i i Petibon P tib Amoureuses A Release 3/11/Skivnr 002894777468 Franska sopranen Patricia Petibon debuterar på Deutsche Grammophon med smäktande arior av Wien-trion Mozart, Haydn och Gluck. Anna N A Netrebko bk Souvenirs S i Release 17/11/Skivnr 002894777451 Ryska sångerskan Anna Netrebko framför en älskvärd samling gnistrande juveler ur den klassiska sångboken. Rafal Blechacz Sonatas Release 20/10/Skivnr 002894777453 Polske pianisten Blechacz är redan en kritikerfavorit. På andra albumet för DG tolkar han Wiens storheter. Andrea Bocelli Incanto Release 19/11/Skivnr 002894781072 En personlig samling kända italienska sånger och en hyllning till Italiens stora sångare från förr: Caruso, Gigli, Corelli och Pavarotti. Luciano Pavarotti The Duets Release 12/11/Skivnr 002894781099 (CD) Det bästa från Pavarotti & Friends-konserterna på CD och DVD. Samlingen The Duets är ett måste för alla Pavarottifans! Bryn Terfel Scarborough Fair Release 6/10/Skivnr 002894778016 Ännu ett lysande album med brittiska sånger. Med gäster som Sissel, Ronan Keating, Sharon Corr och sopranen Kate Royal. Anne-Sophie Mutter Bach/Gubaidulina Release 29/9/Skivnr 002894777948 Spännande koppling mellan dåtid och nutid. Bachs violinkonserter möter Sofia Gubaidulinas inlevelsefulla In tempus praesens. Njut av musiken på klassiskt vis. tag on extended Å Å Å Å AV REGISSÖREN TILL WALK THE LINE mästerliga nyinspelningen av 3:10 to Yuma. Jan Gradvall, Dagens Industri Det är spännande, välgjort Nyhetsmorgon, TV4 SvD King mycket spännande. Femina NU PÅ DVD! 9
Grafisk manual Production of TV spots for CDON.COM Moving image CDON.COM has ready made 3D templates for our different product groups. Covers, price and titles can easily be changed. The different templates are combined to be used in different breaks during different times. All spots end in a similar way. In the spots the products are presented by our little entertaining robot. Sound CDON.COMs sound logo should be used at every spot ending. Apart from that sound clips from the products shown should be used, for example sound clips from a film, music from a CD etc. Text Headlines and texts should be written as recommended on page four. If the product is available from our On Demand service this should be mentioned in the spot under the cover. music books The robot spins in and hold up the product* product switch: The arm is pulled in and comes out again. The robot holds up a tray with the book on. product switch: The tray is pulled down and comes up again. film/dvd home electronics A fil screen is rolled down and the trailer is shown in full screen.* product switch: The robot spins in and changes the DVD disc. Boxes with home electronic images on are rolled out towards the camera. games ending The robot holds out an arm were the game is held. product switch: The arm is pulled in and comes out again. ending The robot spins out and becomes the point in the CDON.COM logo. 10
Tag on TV advertising with CDON.COM CDON.COM has produced a complete transition for the production companies to use. This makes is easier to get the right transition between trailer/ video and ending of the TV spots. The transition is using CDON.COM s entertaining robot who is a part of most of the graphic material that we produce. Our little robot is also associated with a sound that is usually played during the transition. The transition ends with a green background with the CDON.COM logo at the bottom. Here you put in covers, titles and price splashes. The green background and the logo is a part of the template for the transition. What needs to be added is the product, title and a price splash. tag on with transition Title in Bliss Heavy centered Product images in the middle Price splash to the right of the product The price in the splash is written in Bliss Heavy If the product is available from our On Demand department, this should be mentioned below the product. Finns även om Download xx kr Finns även som Bredbandsfilm Speaker message We have spoken endings that we prefer are used. We can easily send these over. Buy it at CDON.COM Buy the film at CDON.COM Buy the CD/music at CDON.COM Buy the game at CDON.COM Note! Always send proof reading to CDON.COM of all material that we are participating in. 11
Banners on external web sites External banner campaigns When banners are produced with CDON.COM we prefer a green section at the bottom of the banner with our logo centered. If this is not possible our logo should be placed according to this manual (page two) well visible in the banner. banner with tag on Note! Always send proof reading to CDON.COM of all material that we are participating in. 12
Language To shorten words We usually shorten with space, like fr o m. We shorten från to fr if needed because of limited space. In a text från is written as it is. fr o m If we shorten words in a composition we use a dash in between, for example Fotbolls-VM. Numbers Large numbers are written as 1000. Small numbers are written with letters, tolv and under. SEK characters We mainly use :-. Exceptions can be made if it is a header or in a text where we use kr or kronor. In Norway and Denmark we use,-. tolv 13 :- /,- Exclamation marks Think twice before using. If a header is to be extra catchy or catch a customer s interest we can use exclamation marks or questions marks.! Language English word should be translated as much as possible to local languages for example email (e-post), web (webb). The local language should always be chosen in the first place. e-post Titles Swedish titles are written normally with a Capital letter in the beginning and when writing names. English titles are written with a capital letter in the beginning of every word except prepositions. Den tredje vågen Band of Brothers 13