Fluctuat nec mergitur ADVERTISING PRICELIST /2013
TRAVEL BY EXPRESS BUS IS ON THE INCREASE The amount of travel undertaken in Sweden continues to increase. People travel in order to go shopping, visit restaurants and nightclubs, enjoy cultural activities and visit Skansen, Astrid Lindgren s World, the Ice Hotel in Jukkasjärvi, Malmö Arena or some of the many other fantastic attractions that Sweden has to offer. Express bus is the obvious choice for travellers to all such destinations, and the number of passengers is increasing all the time. Travel by bus is a cheaper alternative than travel by train and plane, you know that you can get to where you are going (bus stations are never closed down!), and it is also a comfortable way to travel. AFFLUENT GROUPS TRAVEL BY BUS Groups with a high level of purchasing power choose to travel by express bus. By capturing the attention of passengers during the actual journey, you will increase the likelihood that they will choose to visit your particular business when they arrive at their destination. Express bus has now become an obvious travel alternative for high income earners. 3,000 SEK PER DAY The part of Swedish tourism that is aimed at Swedish travellers accounts for a turnover of around 150 billion SEK each year (Source: Swedish Tourism AB) and provides employment for 160,000 persons annually. Tourism is a major aspect of the development and vitality of rural areas and parts of Sweden that don t have significant industry and manufacturing, just as it is also very important for the larger cities and towns that are attractive travel destinations and that function as vital hubs throughout the country. Tourist consumption accounts for a large part of the revenues for businesses in the hospitality industry s various sectors, such as restaurants, hotels, shops, transport companies and events companies (theatres, concert organisers and sporting events organisers among others), as well as for many other businesses and organisations. A large number of the persons that account for the figures in the statistics travel to and from their various destinations by bus. It might be interesting for you as an advertiser to know that these travellers/consumers spend an average of 3,000 SEK per day during their travels.
p MO DE rso rd Sta ndu ns Tea ter Ko Sho ppi ng Da BUS IN SWEDEN If you travel by bus in Sweden then you almost certainly read Bus in Sweden! We collaborate with 250 travel agencies and bus companies that arrange domestic travel. The magazine is placed in the seat pocket in front of the passenger, clearly available to all travellers who choose to travel by bus in Sweden. Many new customer groups are now choosing the bus as their preferred means of travel. The time when the only passengers on a bus were elderly couples on outings for senior citizens is long gone. These days, many younger people have discovered the possibilities that travel by bus provides, and they readily use the bus as a means of travelling to Sweden s major cities and towns in order to go shopping and to keep up with the latest fashions and trends. Many people also choose the bus as their means of transport when they are visiting events of some kind. It could be musicals, sporting events or concerts involving international artists. Fluctuat nec mergitur E AUG SEP BUSS PÅ SVERIG Sh op pi Patrik Sjöberg på andra sidan Material by 30/1 13/3 23/4 4/6 13/8 21/9 29/10 3/12 JUN AUG sj u dv ä rg SVERIGE is nd ar ge le de. Sn öv it oc och Lars Norén öt ut om teatern nec merg itur ka på Rival i Jul! Jan Malmsjö NBERG JOHAN HEDE En legendar talar d MO DE h ka sju dvärgarna BUSS PÅ ar EN SVENSK SC de legendaris Möt Snövit och g Ko rs or i ju na på ER TEMANUMM personer M 20 scenen! lm på Rival, Stockho r - 4 januari på.se Spelas 26 decembe www.drosenorberg skalv gör tens gamla pålägg tacksam? Drama Lill-Tarzan å jag. Kåt, glad och m i nya boken upp med sin barndo Biljetter: Helena af Sandeberg Sveriges mes om att festa t aktuella skådespe lerska över att varai New York, och lyckan mamma TEMAN UMMER Shoppi ng Gula gubben SPOR Svensk sc T & UTELIV ensommar Grillning Barnteat er i slottsträd klippiga gården eller udde? Vi Shakespe har koll på are läng de svenska teaterscenerst ut på Kullaberg s na i sommar KORSOR MAGNU Från Cam p Nou till Fluctuat BUSS PÅ D Mode Värd at aatt läng ta hem t till. S HEDM A roteln för människo handel i Stoc kholm N nec merg itur SVERIGE MAJ JUN Främling OM CAR OLA TEMA FESTIV Pontus F Format: 210 x 273 mm First printed edition: 28 000 Audience: 1 000 000 Colours: 4+4 Paper: 150 gr Maxi Gloss, 80 gr GraphoCote web. Binding: Folded, stapled Order by 26/1 9/3 19/4 31/5 9/8 17/9 24/10 28/11 Fluctuat sundet i år. Riv al Höstsemestra TECHNICAL SPECIFICATION Issue 1 2 3 4 5 6 7 8 fa ri Lö pn in l! Köpenhamn PROVLÄS BOKEN RELEASE DATES ng Gä dd sa a superstar om tts enda verklig Svensk friidro ten med Stefan eppen, rivalite rekorden, övergr r idrotten. nya livet utanfö Holm och det rithiof EN STJÄRN KRÖGARES HISTORIA AFGHA NISTAN AL Värd at aatt läng ta hem t till. EN DIREKTR APPORT FRÅN FRO NTEN RELEASE DATES 2013 Release date 6/2 20/3 30/4 11/6 20/8 28/9 5/11 10/12 Issue 1 2 3 4 5 6 7 8 Order by 25/1 8/3 19/4 31/5 9/8 17/9 24/10 28/11 Material by 30/1 13/3 23/4 4/6 13/8 20/9 29/10 3/12 Release date 6/2 20/3 30/4 11/6 20/8 27/9 5/11 10/12
ADVERT MATERIALS FOR PRINTING SPREAD 420 x 273 mm + 5 mm bleed FILE FORMAT The file format for supplied advertisements should be PDF optimised for printing with fonts and images embedded. The size of the document should be in the same dimensions as the advertising area booked. Colour images and greyscale images should have a resolution of 300 DPI. For monochrome images (vector graphics) a resolution of 800 DPI applies. Attached advertisements may only contain CMYK colours. Black-and-white advertisements may only contain black, white and the tonal values of black. Advertisements are printed with the colour profile ISO Coated v2 300 FULL PAGE 210 x 273 mm + 5 mm bleed HALF PAGE PORTRAIT 90x244 mm MAGAZINE SPINE 6x60 mm TRIANGLE COVER 100x100 mm + 5 mm bleed HALF PAGE LANDSCAPE 184 x 120 mm 1/4 PAGE LANDSCAPE 184 x 58 mm 1/4 PAGE PORTRAIT 90 x 120 mm 1/16 PAGE 90 x 58 mm 1/8 PAGE 90 x 58 mm PRICES Spread: 49 795 SEK Full page: 28 175 SEK Half page Portrait: 18 285 SEK Half page Landscape: 18 285 SEK 1/4 page Portrait: 11 189 SEK 1/4 page Landscape: 11 189 SEK 1/8 page: 5 715 SEK 1/16 page: 3 500 kr Magazine spine: 7 000 kr Triangle cover : 18 000 kr Crossword puzzle: 40 000 kr Other format: 20 % of the advertisement price Requested Positioning First spread, pages 2-3: 64 285 SEK Second spread, pages 4-5: 57 845 SEK Middle spread : 64 285 SEK Page 2: 37 261 SEK Back page: 40 940 SEK Other requested positioning: 15 % of the advertisement price All prices are exclusive of VAT/advertising tax. Please contact us for information about repeat discounts etc. DELIVERY. Finished advertising materials are to be sent to material@busspa.se. Files larger than 8 Mb should be uploaded to Bus in Sweden s FTP. Please contact us for the username and password. Bus in Sweden accepts no responsibility for materials that do not comply with the above-named specifications. The magazine s responsibility in relation to errors is limited to the amount of the highest advertisement cost. No responsibility is accepted for damages or injury arising on account of advertising materials that are not included in the magazine or on account of materials whose inclusion is delayed or incorrect. Our terms of payment are 10 days from date of invoice (release date). In case of late payment, Bus in Sweden reserves the right to charge the statutory payment reminder fee of 50 SEK as well as penalty interest in accordance with the Swedish Interest Act ( räntelagen ).
WE ARE ALL OVER SWEDEN Bus in Sweden represents a meeting between the traveller and those who are already at the destination. We and our advertisers want to provide you with the best possible stay during your travels. Thanks to our many business partners, the magazine is available on buses and at travel agencies throughout the whole of Sweden. Abramssons Buss AB Adelsö Buss AB AK Busstrafik AB Anders Sundströms Buss AB Andersson Buss i Ilsbo AB Barbros Buss Bergsbrunna Busstrafik AB Björks Buss AB BK Buss AB MalmöBK Buss AB Vetlanda Blåklintsbuss AB Bollnäs Busstrafik AB Bredbyns Åkeri AB Brinks Buss & Taxi AB Brunflo Buss AB Brunssons resor Brändströms Busstrafik AB Bus4youBuss Charter i Norrort AB Buss-Bengt AB Busscentralen i Malmö AB Svenska Buss Bussåkarna Lestander AB Carlssons Trafik Carlsteins Trafik AB Centrala Buss i Norrbotten AB Ceris Resor AB Claeson Buss AB Edlunds Trafik AB EHNS Busstrafik AB Ekman Buss AB Eks Buss Ellénius Buss AB Evalds Buss AB Exodus resor Fellingsbro taxi och Buss AB Forsbergs Buss AB Forsensjös Busstrafik AB Forssjö Buss AB Färgelanda Buss Fårö Busstrafik Förenade Bussar i Värmland AB-HK Glado Buss Granbergs Buss AB Grimslövsbuss AB Gullspångs Buss AB Gällivare taxi AB Götlunda Buss Hagelqvist Buss AB Hagestad Touring AB Hallens Buss AB Hallsbergs Buss AB Hedmans Taxi AB Hellströms Busstrafik Holmbergs Buss AB Håbo BussHällestábuss AB Härjedalingen HB Interbuss-Malmö-Stockholm Ivar Svensson Trafik AB Jan Wallners Buss i Gävle AB Jarex resor AB Jensen Buss i Särna Malung AB Julita Buss AB Junior & Company i Stockholm AB Jörlanda Buss AB Karlanda Buss AB Kindsresor Knivsta Buss Lapplandspilen Larssons Busstrafik i Främmestad AB Lasses Resor Leif-Åkes Buss AB Lidbergs Buss AB Lindbergs Bussar AB Lindkvist Busstrafik AB Lingmerths Buss AB Lysekils Busstrafik Lönns Buss AB Lönsås Buss/Karl Åke Jonsson Marks Limousine AB Marsfjällen Express Martin Wahlmans Buss AB MK Bussresor AB Mohlins Bussar AB Molunds Trafik AB Mosjö Buss HB Nilsbuss AB Nitta Busstrafik AB Norling Busstrafik AB Nybergs Buss AB Nygårds Buss AB ODS Buss & Taxi AB Olssons Buss AB Ornunga Buss AB Palm & Gyll AB Persson & Co Busstrafik i Gävle AB Perssons Resor Ragundadalens Busstrafik AB Ramunderbuss AB Ringarums Busstrafik AB Rolfs Flyg & Buss Rolls Buss Röke Buss AB Schölins Buss AB Senor Svensson Resor AB Sjöman Buss Min Resebyrå AB Skalls Buss & Taxi Skaraborgsresor AB Smålandsbussens Taxibuss AB Sparlunds Busstrafik AB SP-Buss Stenbergs Buss Stenstorps Buss Stigenbuss AB Strömma Buss Sundings Buss AB Svalbovikens Buss AB Sven Carlsson trafik AB Söne Resor Tapanis Buss i Haparanda AB Taxi Lilla Edet AB Taxi Nyberg Hyrservice AB TH Arnesson Trafik AB Thunells Buss AB Tjörnarps Buss Tomas Buss Tony s Busstrafik Trestads Buss Tuna Trafik AB Tysklinds Buss Vadstena Buss AB Wallners Buss Vartofta Buss AB Vasselhyttans Taxi & Buss Veddige Buss & Transport AB Wehlins Taxi & Busstrafik AB Weidermans Buss Vilhelmina Taxi VL-trafik VS-Perssons Bussar Vårgårda Buss Vänerbuss Vänersborgs Linjetrafik AB Värmlandsbuss AB Åkerlunds Busstrafik AB Åkraberg Resor Åmmebergs Buss AB Östra Ryds Bil & Busstrafik AB