DELAKTIG del 2 IKEA och Tom Dixon Säljstart: Februari 2019 Kontakt: press.sto@ikea.com
I m fascinated by the bed as a kind of primary unit that everybody needs. It s essential; we spend more time in contact with our beds than with any other piece of furniture. So why not make it do more? Tom Dixon, Designer DELAKTIG del 2 / IKEA PRESS KIT / FEBRUARY 2019 / 2
IKEA x TOM DIXON x YOU About a year ago the first part of DELAKTIG was launched: a platform for living for you to customise and adapt to all the twists and turns of your life. Now it s time for part two. Together, IKEA and industrial design icon, Tom Dixon, have designed the one piece of furniture you might ever really need in life... We called it an open platform for living, and Tom kept referring to it as a bed, so of course we couldn t stop after the first DELAKTIG launch. The bed is a key piece of furniture in any home I mean, everyone needs a good night s sleep. So we decided to go for a second launch: a bed frame that is designed to be personalised. James Futcher, IKEA Creative Leader DELAKTIG del 2 / IKEA PRESS KIT / FEBRUARY 2019 / 3
PH157195 It s time for bed So, the team simply couldn t stop after the first launch of DELAKTIG. What would take the open, knockdown aluminium platform for living to the next level? Launching February 2019, the DELAKTIG bed frame is a distinct continuation of its seating series; open for personalisation and transformation. Available in a queen size, with your choice of mattress, it s a platform ready to be customised according to personal comfort and style. Just like with the rest of the DELAKTIG series, you add, remove and swap around its accompanying accessories to suit your way of living, or in this case, sleeping. DELAKTIG serie. Plattform, fåtölj 2795:- GUNNARED mellangrå. 292.894.87 Ryggstöd med kudde 700:- GUNNARED mellangrå. 492.894.67 Sängstomme med 2 sidobord 4200:- 292.881.00 LED golvlampa 799:-/st 003.965.86 DELAKTIG del 2 / IKEA PRESS KIT / FEBRUARY 2019 / 4
PH157194 PH157196 Made out of 50 % recycled aluminium, the extruded frame is cut into pieces that are connected with bent joints for maximum of stability - a production method also used within the aviation industry. This makes the design extra light-weight, yet durable. PH157197 Also made out of 50 % recycled aluminium, the fitting, sold separately, is what enables you to attach your headboard - and just like that your bed has a new look. DELAKTIG serie. Plattform, fåtölj 2795:- GUNNARED mellangrå. 292.894.87 Ryggstöd med kudde 700:- GUNNARED mellangrå. 492.894.67 Sängstomme/huvudgavel/2 sidobord 5595:- Aluminium/svart. 392.881.28 LED golvlampa 799:-/st 003.965.86 DELAKTIG del 2 / IKEA PRESS KIT / FEBRUARY 2019 / 5
PH157199 PH157201 Give your bed a quick makeover by attaching a DELAKTIG headboard to the frame. This black one follows the same aesthetic expression as the existing sideboard - graphic, clean and modern. DELAKTIG serie. Plattform, fåtölj 2795:- GUNNARED beige. 492.890.47 Ryggstöd med kudde 700:- GUNNARED beige. 692.890.27 Armstöd med kudde 500:- GUNNARED beige. 792.890.22 Sidobord för stomme 500:- 003.860.97 Sängstomme med huvudgavel 4595:- Aluminium/svart. 692.875.37 LED golvlampa 799:-/st 003.965.86 DELAKTIG del 2 / IKEA PRESS KIT / FEBRUARY 2019 / 6
PH157203 PH157205 Or, go for something warm and earthy with the rattan headboard. Its natural fibers balance out the otherwise streamlined design of DELAKTIG, thus giving it a softer expression. DELAKTIG serie. Plattform, fåtölj 2795:- GUNNARED ljus brunrosa. 192.893.41 Ryggstöd med kudde 700:- GUNNARED ljus brunrosa. 192.893.22 Armstöd med kudde 500:- GUNNARED ljus brunrosa. 192.893.17 LED golvlampa 799:-/st 003.965.86 Sängstomme med huvudgavel 4995:- Aluminium/rotting. 992.875.50 Sidobord för stomme 500:- 003.860.97 DELAKTIG del 2 / IKEA PRESS KIT / FEBRUARY 2019 / 7
Covers that last PH157206 Along with the new DELAKTIG bed frame and headboards, there is also a cover update for the exisiting platform. With a higher resistance against abrasion and colour-fading, this has allowed DELAKTIG to move into new, exciting territories. Perhaps the DELAKTIG platform could be the perfect fit for your new office, hotel or reception area? Say hello to three new DELAKTIG colours: dusty pink, soft beige and stone grey. DELAKTIG serie. Armstöd med kudde 2795:- GUNNARED ljus brunrosa. 192.893.41 Armstöd med kudde 500:- GUNNARED ljus brunrosa. 192.893.17 Ryggstöd med kudde 700:- GUNNARED ljus brunrosa. 192.893.22 Sidobord för stomme 500:- 003.860.97 LED golvlampa 799:- 003.965.86 DELAKTIG del 2 / IKEA PRESS KIT / FEBRUARY 2019 / 8
PRODUCTS PE711008 DELAKTIG sängstomme 3100:- Ribbotten medföljer. Komplettera med valfri madrass, min. höjd 18 cm. Aluminium och bok-/björkfaner. Design: Tom Dixon. L204 B164, H29 cm. Aluminium. 904.263.67 PE710208 DELAKTIG huvudgavel, rotting 1295:- Poppelplywood och lackad rotting. Design: Tom Dixon. B160 H70 cm. Tjocklek: 25 cm. Rotting. 704.265.37 PE710206 DELAKTIG huvudgavel, svart 895:- Betsad askfaner och träfiberskiva. Design: Tom Dixon. B160 H70 cm. Tjocklek: 25 cm. Svart. 204.265.25 PE670440 DELAKTIG sidobord för stomme 500:- Formpressat skiktlimmat träfaner. Hållare: Aluminium. Design: Tom Dixon. L47 B22, H36 cm. Svart. 003.860.97 PE668370 DELAKTIG LED golvlampa 799:- Lackat stål och aluminium. H160 cm. Svart. 003.965.86 PH148365 Designer Tom Dixon for IKEA. PE714358 PE714355 PE725750 PE714367 PE714373 PE714353 DELAKTIG plattform, fåtölj 2795:- DELAKTIG plattform, fåtölj 2795:- DELAKTIG plattform, fåtölj 2795:- DELAKTIG fåtölj 4495:- DELAKTIG fåtölj 4495:- DELAKTIG fåtölj 4495:- B94 D84, H45 cm. Aluminium/ GUNNARED beige. 492.890.47 B94 D84, H45 cm. Aluminium/ GUNNARED ljus brunrosa. 192.893.41 B94 D84, H45 cm. Aluminium/ GUNNARED mellangrå. 292.894.87 B94 D84, H79 cm. Aluminium/ GUNNARED beige. 692.890.08 B94 D84, H79 cm. Aluminium/ GUNNARED ljus brunrosa. 192.893.03 B94 D84, H79 cm. Aluminium/ GUNNARED mellangrå. 492.894.48 PE714362 PE714376 PE714359 PE714364 PE714354 PE714360 DELAKTIG fåtölj med sidobord och lampa 4794:- B94 D84, H79 cm. Aluminium/GUNNARED beige/svart. 692.890.13 DELAKTIG fåtölj med sidobord och lampa 4794:- B94 D84, H79 cm. Aluminium/GUNNARED ljus brunrosa/svart. 092.893.08 DELAKTIG fåtölj med sidobord och lampa 4794:- B94 D84, H79 cm. Aluminium/GUNNARED mellangrå/svart. 492.894.53 DELAKTIG 2-sits plattform 3595:- B149 D84, H45 cm. Aluminium/ GUNNARED beige. 992.889.98 DELAKTIG 2-sits plattform 3595:- B149 D84, H45 cm. Aluminium/ GUNNARED ljus brunrosa. 092.893.70 DELAKTIG 2-sits plattform 3595:- B149 D84, H45 cm. Aluminium/ GUNNARED mellangrå. 592.894.38 DELAKTIG del 2 / IKEA PRESS KIT / FEBRUARY 2019 / 9
PRODUCTS PE714764 DELAKTIG schäslong med armstöd 4795:- B149 D84, H79 cm. Aluminium/ GUNNARED beige. 692.890.32 PE714762 DELAKTIG schäslong med armstöd 4795:- B149 D84, H79 cm. Aluminium/ GUNNARED ljus brunrosa. 092.893.27 PE714760 DELAKTIG schäslong med armstöd 4795:- B149 D84, H79 cm. Aluminium/ GUNNARED mellangrå. 492.894.72 PE714761 DELAKTIG schäslong med sidobord och lampa 5594:- B149 D104, H79 cm. Aluminium/GUNNARED beige/svart. 592.890.37 PE714759 DELAKTIG schäslong med sidobord och lampa 5594:- B149 D104, H79 cm. Aluminium/GUNNARED ljus brunrosa/svart. 092.893.32 PE714763 DELAKTIG schäslong med sidobord och lampa 5594:- B149 D104, H79 cm. Aluminium/GUNNARED mellangrå/svart. 392.894.77 PE714766 DELAKTIG 2-sitssoffa med sidobord 5995:- B169 D84, H79 cm. Aluminium/ GUNNARED beige/svart. 792.890.60 PE714765 DELAKTIG 2-sitssoffa med sidobord 5995:- B169 D84, H79 cm. Aluminium/GUNNARED ljus brunrosa/svart. 092.893.51 PE714767 DELAKTIG 2-sitssoffa med sidobord 5995:- B169 D84, H79 cm. Aluminium/ GUNNARED mellagrå/svart. 192.894.97 PE714375 DELAKTIG 2-sitssoffa 5995:- B149 D84, H79 cm. Aluminium/ GUNNARED beige. 492.890.38 PE714372 DELAKTIG 2-sitssoffa 5995:- B149 D84, H79 cm. Aluminium/ GUNNARED ljus brunrosa. 092.893.46 PE714357 DELAKTIG 2-sitssoffa 5995:- B149 D84, H79 cm. Aluminium/ GUNNARED mellangrå. 292.894.92 PE595804 PE714365 PE714361 PE714768 PE714769 PE714770 DELAKTIG 3-sits plattform 4895:- B204 D84, H45 cm. Aluminium/ GUNNARED beige. 792.890.03 DELAKTIG 3-sits plattform 4895:- B204 D84, H45 cm. Aluminium/ GUNNARED ljus brunrosa. 992.893.75 DELAKTIG 3-sits plattform 4895:- B204 D84, H45 cm. Aluminium/ GUNNARED mellangrå. 592.894.43 DELAKTIG 3-sitssoffa med sidobord och lampa 8794:- B224 D104, H79 cm. Aluminium/ GUNNARED beige/svart. 192.890.77 DELAKTIG 3-sitssoffa med sidobord och lampa 8794:- B224 D104, H79 cm. Aluminium/GUNNARED ljus brunrosa/svart. 992.894.43 DELAKTIG 3-sitssoffa med sidobord och lampa 8794:- B224 D104, H79 cm. Aluminium/GUNNARED mellangrå/svart. 792.895.43 DELAKTIG del 2 / IKEA PRESS KIT / FEBRUARY 2019 / 10
IMAGE OVERVIEW PH157194 PH157195 PH157199 PH157203 PH157193 PH157208 PH157202 PH157207 PH157196 PH157197 PH157201 PH157205 PH157206 DELAKTIG del 2 / IKEA PRESS KIT / FEBRUARY 2019 / 11
FILMS LOOP GIF 4:3 FORMAT LOOP GIF 1:1 FORMAT FILM 2:1 FORMAT GIF GIF LOOP FILM 4:3 FORMAT LOOP FILM 1:1 FORMAT DELAKTIG del 2 / IKEA PRESS KIT / FEBRUARY 2019 / 12
As a designer you observe lots and lots of things. Most of them are useless and don t make any sense. Eventually, a pattern emerges from all the information that comes through. Good designers will be good spotters of patterns, and you apply that, or you spot a series of disparate elements, and you bring them together to be one strong idea. Tom Dixon, Designer KONTAKT: press.sto@ikea.com Säljstart DELAKTIG del 2: februari 2018 DELAKTIG del 2 / IKEA PRESS KIT / FEBRUARY 2019 / 13