THE MAKING OF A MODERN CLASSIC

Transkript

1 spring/summer collection 2013

2 THE MAKING OF A MODERN CLASSIC År 1893 startade Alfred Johansson en liten vävfabrik utanför Kinna i Västergötland. Två år senare kom elektriciteten till byn och den första skrivmaskinen inhandlades. I mitten av 1960-talet hade företaget uppnått ett gott rykte som en leverantör av tekniskt avancerade textilier av hög kvalitet. Företaget var den första frottétillverkaren i Skandinavien, såväl som den sista innan produktionen i Sverige tog sitt slut under Namnet Pellevävare härstammar från den smått legendariske entreprenören Per Almquist, som var verksam i företaget under senare delen av 1900-talet. Han kallades Pelle av de flesta, därav PELLEVÄVARE. Hur blir man en modern klassiker? Pellevävare tittar tillbaka på en lång tradition av textilt kunnande, men inspireras av det som ligger i tiden. Genom att vi lägger stor vikt på kvalitet, konstruktion och detaljer, kan vi lova att våra produkter åldras med stil. Under 2012 lanserade Pellevävare Modern Classics - ett helhetskoncept av textilier för hemmets alla rum. In 1893 the entrepreneur Alfred Johansson started a small weaving mill in the Swedish province of Västergötland. Two years later electricity was introduced to the village, and the company purchased its first typewriter. By the 1960 s the company had become a well known and respected producer of technically advanced textiles. The company was the first terrycloth producer in Scandinavia as well as the last when it closed down its production sites in Sweden in The name Pellevävare originates from the legendary textile entrepreneur and CEO of the 1960 s Per Almquist. He was known as Pelle among friends. The word vävare means weaver, ie. Pelle the Weaver. How do you become a modern classic? Pellevävare has a long tradition of textile expertise, but is inspired by contemporary trends and is always looking ahead. By paying close attention to quality, construction and detail, we ensure that our products will age in style. In 2012 Pellevävare launched a complete textile concept of Modern Classics for the home.

3 Uppe på sluttningen i Mölle vakar Grand Hotel Mölle över det lilla samhället på Kullahalvön i Nordvästra Skåne. Grand Hotel byggdes 1909 i den populära badorten, som var präglad lika mycket av lyx, flärd och sina internationella sommargäster, som av ortens rykte som skandalöst resmål för äventyrslystna semesterfirare. I korridorerna på Grand Hotel förs tankarna lätt till historiska mytomspunna gäster och randiga baddräkter som torkar på balkongen efter friska bad. Upplev Sommaren 2013 med Pellevävare på Grand Hotel Mölle - en svensk modern klassiker. Grand Hotel Mölle sits high up on a hill, overlooking the small town Mölle on the Kullaberg peninsula. Grand Hotel was built in 1909 in the popular Swedish seaside resort, which was renowned not only for the glamourous international visitors, but mostly for the scandalous behaviour of the men and women bathing together on the local beaches. The corridors of Grand Hotel whisper of legendary guests from the turn of the century and of striped bathing suits drying on the balconies. Welcome to experience Spring and Summer 2013 with Pellevävare at Grand Hotel Mölle a true Swedish Modern Classic.

4 6 pellevävare 2013 pellevävare LÅNGHELG A long weekend BERGMAN duvet cover, pillowcase See pricelist for sizes and art.no Asphalt, 100% Washed linen (A small adventure that provides a perfect balance between inspiration and relaxation.) BÅSTAD towel, 30x50/50x70/70x140cm Beige, 100% Cotton SANDBERG PATCH cushion, 50x50cm Pink/natural, 100% Linen SANDBERG cushion, 50x50cm 100% Linen TOREKOV terryrobe GENTLEMAN, warm grey, 100% Cotton HAVSBADEN terryrobe UNISEX, grey, 100% Cotton

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7 12 pellevävare 2013 HAVSUTSIKT Seaview (The silent company of the ever-changing sea, experienced in your own privacy.) GRAND HOTEL cushion 45x45cm, pink, 100% Cotton ESTHER cushion 45x45cm, asphalt, 100% Linen INEZ cushion, 50x60cm Linen/Viscose AVENYN duvet cover, pillowcase See pricelist for sizes and art.no Light blue, 100% Cotton Percale SMÖGEN terryrobe LADY, soft pink, 100% Cotton HELSINGBORG terryrobe LADY, beige, 100% Cotton

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9 Under 1900-talets början var Mölle en populär badort bland välbärgade svenskar, danskar och tyskar. Ett direkttåg åkte mellan Berlin och Mölle varje vecka under sommarmånaderna, ända fram till första världskriget. Badgästerna i Mölle samsades med lokala fiskare, sjöfarare, konstnärer, författare och botanister. Badlivet var glatt och livat och ryktet spred sig om Synden i Mölle. Vid den lilla stenstranden strax norr om samhället tilläts nämligen män och kvinnor att bada tillsammans, dock i heltäckande baddräkter som ofta var moderiktigt tvärrandiga. Medan vissa tog emot nymodigheten med gemensamma badplatser som ett glädjebud, tyckte andra att det var förskräckligt. During the beginning of the 20th century, Mölle was a renowned summertime resort and attracted affluent visitors from Sweden as well as various parts of Europe. There was even a weekly train from Berlin to Mölle up until the First World War. The visitors in Mölle were joined by local fishermen, sailors, artists, authors and botanists, and soon Mölle got a reputation as a place for lively and scandalous entertainment. The Sin in Mölle, referred to the small pebble stone beach located just north of the town, where women and men were allowed to swim together. This was a novelty that had spread to Mölle from Germany, but was unheard of in the rest of Sweden. The bathers wore bathing suits that covered most of the body in fashionable striped fabric, but even so the phenomenon was frowned upon by many.

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11 We are dedicated to making modern classics. By paying close attention to quality, construction and detail, we ensure that our products will age in style. Modern Classics Modern Classics This is a classic PELLEVÄVARE. If you treat it with care, you will have a long-lasting friend.

12 22 pellevävare 2013 pellevävare MORGONDOPP A morning swim KUSTVÄGEN throw, 130x180cm Navy, 100% Cotton (If you have the chance - indulge in this true luxury whenever possible.) KOSTER terryrobe, UNISEX Navy and white, 100% Cotton MORGONDOPP cushion, 50x50cm Linen/Viscose BÅSTAD towel, 30x50/50x70/70x140cm Navy, 100% Cotton BERGMAN duvet cover, pillowcase See pricelist for sizes and art.no Navy, 100% Linen OPTIMIST cushion, 50x50cm Navy, 100% Cotton

13 24 pellevävare 2013 pellevävare nyheter - news ss2013 nyheter - news ss2013 SANDBERG PATCH cushion , 50x50cm Blue/natural, 100% Linen SANDBERG PATCH cushion x50cm Pink/natural, 100% Linen Morgondopp cushion x50cm 33% Linen, 67% Viscose Simskolan cushion x60cm 67% Linen, 33% Viscose inez cushion x60cm 67% Linen, 33% Viscose HAVSBADEN towel x70cm x140cm Grey, 100% Cotton HAVSBADEN towel x70cm x140cm Navy, 100% Cotton HAVSBADEN beach towel x180cm Grey, 100% Cotton HAVSBADEN beach towel x180cm Navy, 100% Cotton HAVSBADEN beach towel x180cm Orange, 100% Cotton Optimist cushion x50cm Navy, 100% Cotton Optimist cushion x50cm Grey, 100% Cotton SOLBACKEN duvet cover, pillowcase See pricelist for sizes and art.no 100% Cotton AVENYN duvet cover, pillowcase See pricelist for sizes and art.no Lt blue, 100% Cotton Percale AVENYN duvet cover, pillowcase See pricelist for sizes and art.no Sand, 100% Cotton Percale havsbaden terryrobe Grey, UNISEX 100% Cotton xs s m l xl HAVSBADEN terryrobe Navy, UNISEX 100% Cotton xs s m l xl falsterbo terryrobe White, UNISEX 100% Cotton xs s m l xl XXL falsterbo terryrobe Navy, UNISEX 100% Cotton xs s m l xl XXL SANDBERG cushion x50cm Vintage grey, 100% Linen SANDBERG cushion x50cm Vintage sand, 100% Linen SANDBERG cushion x50cm Vintage pink, 100% Linen SANDBERG cushion x50cm Vintage lavender, 100% Linen SANDBERG cushion x50cm Vintage lemon, 100% Linen SANDBERG cushion x50cm Vintage blue, 100% Linen visby throw x170cm Stone, 100% Cotton kustvägen throw x180cm Navy, 100% Cotton FÄNRIK runner x140cm Sand, 100% Cotton FÄNRIK placemat x47cm Sand, 100% Cotton Husman kitchen towel/apron , 60x80cm, blue , 60x80cm, red 100% Cotton smögen terryrobe Soft pink, LADY 100% Cotton xs s m l xl smögen terryrobe Jeans blue, LADY 100% Cotton xs s m l xl mollösund kimono White, UNISEX 100% Cotton xs s m l xl mollösund kimono Black, UNISEX 100% Cotton xs s m l xl

14 CUSTOMER SERVICE Opening hours, Monday - Friday: CET For orders within Sweden or Norway order@brandnewhomes.se Phone: +46 (0) Fax: +46 (0) For orders within other countries orders@brandnewhomes.se Phone: +46 (0) Fax: +46 (0) CUSTOMER SUPPORT Opening hours: Monday - Fri CET claims@brandnewhomes.se Phone: +46 (0) Phone: +46 (0) Fax: +46 (0) PELLEVAVARE.SE Tack till Grand Hotel Mölle Please also see our Catalogue 2012 for the full range of available Pellevävare items, or visit our website Order your copy of The Pellevävare Catalogue 2012 by contacting our customer service.

15 Art Direction & Production Brand New Homes AB, Interior Photo Johan Kalén, Product Photo Billy Lindberg, Print BW Tryck & Reklam AB