TACTICS Handbook on Cluster Internationalization. Cecilia Johansson och Emily Wise Vinnova

Transkript

1 TACTICS Handbook on Cluster Internationalization Cecilia Johansson och Emily Wise Vinnova

2 Syftet med denna workshop Presentera the Internationalisation Journey och The internationalisation handbook. Dela erfarenheter Identifiera verktyg och användbara case Konkretisera vilket stöd som behövs 2

3 Vad är Tactics? Tactics är ett EU-projekt ( ) som syftar till att utveckla bättre policies för klusterutveckling. European Cluster Allicance ECA) ett nätverk av cirka 120 nationella och regionala aktörer som arbetar med klusterutveckling. 3

4 IWT (Flanders) VINNOVA (Stockholm) Replaced Oséo PAED (Poland) TMG (Upper Austria) VenInn (Venice) 4

5 6 taskforces Fostering international cluster cooperation Channeling RDI funding through excellent clusters User-driven excellent clusters Supporting cluster marketing and branding Evaluating cluster excellence Using excellent clusters to address emerging industries incl. innovative services Paris, Tactics DoW Review meeting,09/02/10 MG/IL 5

6 Slutsatser inom Tactics Cluster Winds and Key Messages Konkreta verktyg för klusterutveckling inom bland annat internationalisering

7 Vad menar vi med internationalisering Internationalisation is collaboration with partners from another country, possibly outside Europe Internationalisation is done for many reasons: Access to Knowledge, to use in new products & services Access to new Markets Access to key Infrastructure Access to new Partners for collaboration To raise Profile To attract mobile Foreign Direct Investment 7

8 Resultat från test workshop november 2011 Attraktivitet är mycket viktigt både för att locka resurser och kapital till klustret och för att sälja produkter/tjänster på nya marknader Sverige och våra tillväxtnoder/klusterinitiativ behöver gemensam marknadsföring ( Hudiksvall säger ingenting för en indier) Det finns behov av information om vad som händer inom EU diskussion om hur ta del av informationen på enklaste sätt. Det finns behov av nationellt stöd vad gäller internationaliseringsprocessen speciellt vad gäller första steget dvs varför internationalisera? Det finns behov av finansiering som är öronmärkt för olika internationaliseringsprojekt Behov av kartläggning av kluster för eventuellt transnationellt samarbete/samverkan. För detta syfte håller man på att bygga upp European Collaboration Platform Ansökningsprocessen tar mycket tid - både att leta finansiering och att skriva ansökningar 8

9 The Cluster Internationalisation Handbook 9

10 For each step of the journey Overview of the Step What are the benefits for: Businesses? The cluster organisation? The region and policy makers? Practical Tools Practical Examples (Case Studies) Assess readiness to go on to the next Step Plus, a Glossary of key cluster terms 10

11 INTERNATIONAL CLUSTER COOPERATION: The JOURNEY Implement Projects Take Action Measure Success Use Networks Sustain the networks Outward facing Global cluster Develop Trust & Projects Utilise Funding Identify Partners Implement Training Get Ready Create Strategy & Action Plan Inward looking Local Cluster Why Internationalise? Assess Readiness Identify Opportunities Reg lab WS

12 Step 1 why? The BIG Question What are the benefits of cluster internationalisation to: Businesses? The cluster organisation? The region and policy makers? Internationalisation may not be the Answer Practical Tools Practical Examples 12

13 Step 2 Assess Readiness Is the Cluster Organisation ready to operate internationally? Internationalisation is a medium term process needing suitable resources Practical Tools New Diagnostic Tools have been developed for cluster organisations and policy makers Practical Examples Summary versions of the Diagnostic Tools 13

14 Step 3 - Identify Opportunities Cluster Organisation need quality information on global market opportunities and threats Combine this information with the strengths and assets of the cluster Assess which opportunities offer the best chance of success Practical Tools Information sources and Strategy Matrix Practical Examples from WS1 Input Paper 14

15 Step 4 Create Strategy & Action Plan Cluster Organisation and Policy Makers need specific Internationalisation Strategies & Action Plans with buy in from decision makers New generic Internationalisation Strategies & Action Plans for policy makers and cluster organisations have been developed Practical Tools Detailed Internationalisation Strategies & Action Plans to be used as menus Practical Examples from WS1 Input Paper 15

16 Step 5 Implement Training To enable the Cluster Organisation to address the gaps identified in Step 2 Assess Readiness Most training needs are likely to be met by existing courses, eg Cluster Excellence or Export Promotion Agencies Need to identify remaining gaps in provision Staff exchanges and mentoring also useful Practical Tools Links between gaps and training Practical Examples from WS1 Input Paper 16

17 Step 6 Identify Partners The Internationalisation Strategy & Action Plan should identify priorities and the means to identify partners Successful collaborations involve; complimentary partners, strong interpersonal relations and Win-win partnerships Use existing structures and networks Link to Marketing & Branding Handbook User guides on Excellent clusters & Emerging Industries Practical Tools Guide to on-line tools and networks plus international offices Practical Examples from WS1 Input Paper 17

18 Step 7 Develop Trust & Projects Projects cover all types of collaborations, not only those which apply for funding Developing trust is primarily about people Developing collaborations is primarily about shared aims Success breeds success so dissemination is vital But it takes time and resources Practical Tools Cluster Insight Report as potential model, social networking platforms, cluster networks, international offices and ambassadors Practical Examples from WS1 Input Paper 18

19 Step 8 Implement Projects Internationalisation projects are complex Take baseline measurements at the start Monitor progress against agreed milestones and outcomes Be flexible Ensure that sufficient human resources are available Need a database of European projects Practical Tools Project management tools and mentoring Practical Examples

20 Step 9 Measure Success What does success look like? Continuous process covering both learning / monitoring and evaluating / measuring Use qualitative and quantitative measures User guide on evaluating cluster excellence Practical Tools Use existing evaluation models, eg Kompetenznetze Deutschland Cluster Dynamics (Scottish Enterprise & BSR StarDust) Practical Examples 20

21 Step 10 Sustain the Networks Networks have to clear deliverables Effective governance is crucial Networks, like clusters, have a life cycle Building partnerships is resource intensive, but partnerships often fade away after the end of a project Move from individual projects to programmes for better continuity, and use different funding programmes Practical Tools On-line tools and Cluster Dynamics Practical Example from WS1 Input Paper 21

22 Utilise Funding Funding currently available includes Innovation Express EU pilot Strand 1: Promoting international cluster activities in the CIP participating countries (3/G/ENT/CIP/11/C/N04C011) Scope for increasing level of RDI funding channelled through clusters (User guide) Funding will change under Horizon 2020 Practical Tools Innovation Express and EU pilot Strand 1 Practical Example from WS1 Input Paper 22

23 Frågor för grupparbete I vilket steg i The Internationalisation Journey befinner ni er? Vilka utmaningar brottas ni med? Vilken form av stöd önskar ni och från vem? 23