Det nya ur det gamla

Transkript

1 Det nya ur det gamla Det nya Det gamla etablerade Magnus Lagerholm Intersecta AB

2 Vad sker i omvärlden 55+ andel av den samlade konsumtionen ökar i hela världen dramatiskt med över 100% fram till 2030 Världens befolkning över 65 år ökar fram till 2030 med 100% i Mälarregionen med 65% Äldre och äldrebetingad sjukvård kommer att stå för mer än 30% av Japans och USA:s ekonomi 2020.

3 Kompetensblomman Silvergenerationen 55+ (Frivilligt) arbete Barn/barnbarn Nya finansieringslösningar Ekonomi Hälsoteknik Läkemedel Friskvård/ sjukvård Rekreation Sociala livsstilar SPA/ njuta Boendekoncept Inredning /design Trygghetsdesign Hälsofilosofi Livsfilosofi Kläder Resa (upplevelser) Mat (upplevelser) intressen Upplevelser events Kultur: Multimedia Böcker, TV, film Utbildningar

4 De yngre äldre Stannar borta längre Reser längre bort från hemmet Reser oftare än genomsnittet Utövar mer aktivitet under resan Besöker två eller fler destinationer under en resa Spenderar mer per resa

5 Generella trender Mindre tid mer aktivteter Paketering Välinformerade & mer krävande kunder Prismedvetna kvalitet eller lågpris Mindre lojala Sista minuten planering & senare köp Tillgänglighet internet Säkerhetstänkande Större miljömedvetenhet Upplevelsen i fokus

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8 Choosing to retire in Elliot Lake means... A beautiful wilderness setting of rolling hills, lakes and rivers, ideal for recreational pursuits and a relaxed atmosphere Affordable housing, whether it's a perfectly sized, clean rental apartment, a townhouse or purchasing a bungalow with a garden backyard With Elliot Lake's rent or house prices, you can afford to spend more time with family or vacation time in Florida Living in a community with friends of similar interests Countless organized social activities and clubs like art, exercise and dance classes fishing derbies, golf tournaments, social clubs, community theatre and music performances all just a short drive or healthy walk from your home

9 Värderingsförändringar Polarisering & differentiering Större skillnader i livsstil, värderingar & attityder och större sociala skillnader Svårare att förutsäga resenärer En aktiv & äventyrlig semester, en lugn och skön, en charterresa, en skapad själv via internet Nya resekonstellationer

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11 iwell - Well-being and Health 42 million euros The iwell technology programme funds R&D activities for producing well-being and health related services and technology for citizens at home, work and during leisure-time. The primary goal is to create new technology and service enterprises for domestic and international markets. The indirect target is to reduce the need for institutional care. Over 100 participating companies and over 30 active research groups Polar Electro Ltd Service for those who use the heart rate monitor to follow up and plan daily training. IST Ltd s Wrist Care System For monitoring the activities and state of health of the elderly persons.

12 Enkelhet förstår man, det man förstår skapar relevans - Seniofon

13 Simulating Age The Age Explorer simulates physical changes due to increasing age (e.g. decreasing nimbleness of fingers, reduced vision)

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15 The population will change rapidly (age, culture, attitude, etc.) Measures need to be taken asap lower costs In general: (some) changes in pension systems not people working longer, but let more people work more savings (babyboom?) - risk averse transfer to next generation Financial institutions will innovate in response to new competitors develop new ways to inform and advise their clients (intimacy) invest in more flexible financial products (asset <-> income) reduce transaction costs New financial instruments will be developed to handle ageing risks derivatives regarding mortality risks