TRA Q NORDIC RELEASE - OCTOBER 2013

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1 TRA Q NORDIC RELEASE - OCTOBER 2013

2 TRAVEL INDUSTRY EXPECTANCY INDEX January Nordic Introduction Travel Industry Expectancy Index is an independent temperature gauge on Nordic travel companies confidence regarding their own economy (micro) in relation to their confidence to the travel industry s overall economic development (macro). The measurement is carried out quarterly with start in Q by the Swedish International Travel & Tourism Trade Fair TUR and the market research and specialist company Resegeometri Nordic AB. The measurement results in eight indices per country that acts as guides for the total travel industry development in each country, as well as the development in three important segments of the industry per country: Business Travel - All companies with a primary focus on business travel Leisure Travel - All companies with a primary focus on leisure travel Mixed Travel - All companies with a 50/50 mixed focus (business and leisure) The travel professionals in this survey are asked what they think about the travel industry development coming 12 months (Macro), and similarly, what they think about their own business development coming 12 months (Micro). Macro Index - Do you think the economic situation of country X s travel industry will be better, worse or remain unchanged during the next 12 months? Micro Index - Do you think your company s economic situation will be better, worse or remain unchanged during the next 12 months? Travel Industry Expectancy Index - Country Comparison An index above 50 indicates that the travel companies expect a more positive outlook An index of 50 indicates that the travel companies expect a flat (unchanged) development An index below 50 indicates that the travel companies expect a more negative trend in the coming 12 months

3 January Nordic Sweden - Travel Industry Expectancy Index Sweden - Travel Industry Expectancy Index - Per Segment An index above 50 indicates that the travel companies expect a more positive outlook An index of 50 indicates that the travel companies expect a flat (unchanged) development An index below 50 indicates that the travel companies expect a more negative trend in the coming 12 months

4 January Nordic Norway - Travel Industry Expectancy Index Norway - Travel Industry Expectancy Index - Per Segment An index above 50 indicates that the travel companies expect a more positive outlook An index of 50 indicates that the travel companies expect a flat (unchanged) development An index below 50 indicates that the travel companies expect a more negative trend in the coming 12 months

5 January Nordic Denmark - Travel Industry Expectancy Index Denmark - Travel Industry Expectancy Index - Per Segment An index above 50 indicates that the travel companies expect a more positive outlook An index of 50 indicates that the travel companies expect a flat (unchanged) development An index below 50 indicates that the travel companies expect a more negative trend in the coming 12 months

6 January Nordic Finland - Travel Industry Expectancy Index Finland - Travel Industry Expectancy Index - Per Segment An index above 50 indicates that the travel companies expect a more positive outlook An index of 50 indicates that the travel companies expect a flat (unchanged) development An index below 50 indicates that the travel companies expect a more negative trend in the coming 12 months

7 Travel Professionals Comments Resebranschen inom Danmark mår bra. Har Norge står inför lite olika politiska val som jag varit profitabel inom de senaste nio åren. tror kommer påverka närmaste två åren. Sverige Hotellbranschen har varit med förlust sedan går in ett val nästa år som jag tror kommer 2008, 5 år i rad nu. Det kommer att bli bättre påverka lite men mer om två år. Nya ekonomiska inom 2013, men fortfarende för stort utbud och förutsättningar hos hushållen kan komma att inte tillräcklig efterfrågan-växt. Flygbranschen synas. Huruvida dessa ser ut beror på vem som vet Ni mer om i Sverige. Vi har haft en stor sitter på makten. Marknadsfaktorer som jag ser konkurs i 2012 (Cimber Sterling). Framtiden ser kommer kunna gynna oss är höjda priser i bra ut: Fortfarende växt inom antalet av Norge men det som talar emot detta är resenärer i Köpenhamns Flygplats, och ingen räntesänkningar för att öka konsumtion. Var faktorer, tills nu, som hotar en fortsatt stabil konsumtionen sker är lite svårare att förutspå. positiv utveckling på ett par procenter om året. Sverige har ett rikt utbud på resmål för inresande från utlandet men även för oss svenskar. Fler orter marknadsför sina attraktioner i fler kanaler vilket ger oss tillgång till flera val och resedestinationer. Under längre ledigheter tror jag att man väljer mer udda resmål men weekendresor förläggs i större orter Sweden s economy will slow down in line with med fler attraktioner som man på plats kan trend in Europe and rest of the world. Swedish välja. desire for leisure travel will help maintain current traffic volumes. Our traffic will grow because our main destination is Africa, that is underdeveloped with high potential for both Reseindustrin är i hög grad beroende av stabilt leisure and business traffic. ekonomiskt omvärldsklimat. Men det känns som om botten är nådd i och med två kraftiga fall (2010 och 2013) inom vårt segment, möten och konferenser. RevPAR outlook looks grim, especially for Norway, due to heavy increases in capacity in key-markets, which is not absorbed by increased demand. Bases upon growing interest for the However, we remain confident that our company, Nordic countries (nature, activities). already today ahead of the pack on RevPAR, will manage this situation better than our competitors. Our business keeps on growing because we improve all the time.

8 About... Travel Industry Expectancy Index Content This report contains a summary of TUR and Resegeometri s Travel Industry Expectancy Index - Q For a full scale review of the result, or other segments breakdown, please contact Resegeometri. No. of travel professionals per country Sweden Norway Denmark Finland The use of this information Travel Companies Business Focus The information in this report may be used by travel companies in the travel industry to benchmark the own business with the general travel industry development, or by other stakeholders that monitor the travel & meeting industry. Business Travel 43% Leisure Travel Mixed Business/Leisure Travel 24% 33% Industry Segments Hotel Operations Travel Agencies Tour Operator/-organizer Cruises Airlines Car Rental Companies Conferences/Meetings/Event 14% 16% 6% 4% 7% 3% 8% The survey in brief Travel Industry Expectancy Index is a quarterly made survey that is based on the result from a selection of travel industry professionals in senior positions at travel companies in Sweden, Norway, Denmark and Finland. See sample demographics in the table to the right. Survey period between 13th and 27th of June TUR and Resegeometri TUR is Scandinavia's leading fair for the travel, tourism and meeting industries. The annual TUR fairs run for four days at the end March at the Swedish Exhibition & Congress Centre in Göteborg. Resegeometri Nordic AB is an independent market research and specialist company with focus on Nordic travel industry. Resegeometri is among other things carrying out several annual measurements concerning travel suppliers performance, industry forecasts, customer behavior, trends, meeting & conferences etc. Tourist org./tourist Office Other (airports, rail, payments, buses, GDS, DMC etc.) Positions Different Operating Managers (sales, IT, economy, marketing, purchasing, production, tourism, business development etc. President/Vice President Member Of The Board Commercial/Adm. Director Other positions 6% 36% 59% 12% 9% 5% 15% Contacts: Jan Borg - Resegeometri jan.borg@resegeometri.se Telephone: +46 (0) Jan Ogner - Resegeometri jan.ogner@resegeometri.se Telephone: +46 (0) Farhad Kakavand - TUR farhad.kakavand@svenskamassan.se Telephone: +46 (0)