CUSTOMER READERSHIP HARRODS MAGAZINE CUSTOMER OVERVIEW. 63% of Harrods Magazine readers are mostly interested in reading about beauty

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1 79% of the division trade is generated by Harrods Rewards customers 30% of our Beauty clients are millennials 42% of our trade comes from tax-free customers 73% of the department base is female Source: Harrods customer data; Harrods Rewards 63% of Harrods Magazine readers are mostly interested in reading about beauty 71% of readers have purchased an item that was advertised in Harrods Magazine 72% have purchased something featured editorially in Harrods Magazine 90% have visited the store after reading about a product 68% have visited harrods.com as a result of reading the print magazine, and 25% have made an online purchase

2 40% of Harrods customers belong to the City Prosperity segment: The UK s super-rich 82% of readers would agree that seeing a brand featured in Harrods Magazine improves their perception of the brand 64% of trade is generated by the Jet-Set segment. These customers visit the store an average of 19 times per year, spending millions annually 44% of Harrods Rewards customers are international customers, and generate 73% of the store s trade 23% of Rewards customers are between 30 and 39 years old. These customers spend the most out of all age groups Source: Harrods customer data; Harrods Rewards 90% have visited the store after reading about a product 71% take three or more holidays per year 89% of Harrods Magazine readers state their main leisure interest is travel, and 55% of readers are most interested in reading about travel 94% of readers read their copy of Harrods Magazine within a week; 76% then share it with two or more people, and many share it with up to four people 14% of readers state their annual income is in excess of 250,000 per annum 38% of readers own two or more cars; 30% own a sports car; and 27% drive a 4x4

3 93% of Womenswear trade is generated by Harrods Rewards customers 82% of readers are interested in reading about fashion 70% of Menswear customers are aged years old 8,300 is the average spend in-store of a Fashion Accessories customer 51% of Harrods Fashion Accessories trade comes from tax-free custom 71% of readers have purchased an item that was advertised in the magazine 48% of readers bought a Fashion item and 33% bought Accessories after they were featured editorially 54% of readers also read Vogue 68% have visited harrods.com as a result of reading the magazine, and 25% have made an online purchase 90% visited the store after reading about a product

4 96% of Fine Jewellery trade is generated by Harrods Rewards customers The average Harrods Fine Watches customer spends 29,000+ in-store each year 74% of Luxury Jewellery customers are female 44% of all Fine Jewellery trade is generated by tax-free custom 43% of all Fine Watches trade is generated by tax-free custom. FINE JEWELLERY & WATCHES CUSTOMER READERSHIP HARRODS MAGAZINE 71% of readers have purchased an item that was advertised in the magazine 82% visit Harrods in Knightsbridge more than four times a year 90% have visited the store after reading about a product 94% of Harrods Magazine readers read their copy within a week 68% have visited harrods.com as a result of reading the print magazine, and 25% made an online purchase.

5 44% of Harrods Food Halls customers belong to the City Prosperity group: The UK s super-rich. 71% of Harrods Magazine readers have purchased something after seeing it advertised, 39% of those readers purchased a food item 51% of Food & Beverage customers also shop in Beauty 21% of customers live less than 1.5 miles away from Knightsbridge. These customers represent 41% of trade 54% of Harrods Magazine readers are most interested in reading about food; 42% are interested in reading about restaurants; and 34% enjoy content about cooking The average transaction of a Harrods Rewards customer is 84% greater than a non-rewards customer. 92% rate the Harrods Magazine app good to excellent 90% visited the store after reading about a product 68% have visited harrods.com as a result of reading the magazine 63% also read The Times and The Sunday Times

6 The average Technology customer spends 13,300 in the store, and Technology represents 81% of their overall spend 64% of Homeware customers live a maximum of 10 miles from Knightsbridge 43% of Furniture customers are aged between 21 and 49 years old 77% of the Home division trade is generated by Harrods Rewards customers 71% of Harrods Magazine readers have purchased something after seeing it advertised 39% of readers are mostly interested in reading about interiors 90% visited the store after reading about a product 41% of Harrods Magazine readers own two or more properties 92% rate the Harrods Magazine app good to excellent 68% have visited harrods.com as a result of reading the magazine 63% also read The Times and The Sunday Times