The Most Attractive Employers in Sweden STUDENTS 1
About us Universum is a global leader in employer branding. Over the past 30 years, we have established ourselves in 50 markets globally and our diverse workforce is physically present in 20 countries. Our services include actionable research, strategic consulting, and data-driven communications and social media solutions for talent branding, sourcing, and analytics. We are a trusted partner to over 1,700 clients, including many Fortune 500 companies, as well as to global media partners that publish our annual rankings and trend reports. We work with over 2,000 universities, alumni groups, and professional organizations to gather insights from students and professionals in order to advise employers on how to attract and retain talent that fits their culture and purpose. On an annual basis, Universum surveys over 1,500,000 students and professionals worldwide. Learn more Did your company rank in the top 100? Please contact us to receive your badge. 2
Where do you rank? AN ESSENTIAL RESOURCE It s so important to secure the very best young talent out there, which is why HR and C-level leaders around the world refer to Universum s research. Drawing on the opinions of more than 22 000 in Sweden, this preview of the 2018 Talent Survey gives a clear indication of where your organization ranks when it comes to its potential to attract new recruits. ACTIONABLE ASSESSMENTS But this preview is only the beginning. By becoming a member you can access Universum s full report, which contains company-specific findings and custom insights and recommendations that are critical when it comes to developing your employer branding strategy. WANT TO LEARN MORE? VALUABLE INSIGHTS This preview provides you with an understanding of where your organization currently ranks, as well as highlighting career aspirations and desirable industries identified by the respondents. Contact us 3
Survey Specifics Field Period: The survey for this ranking was carried out between November 2017 and January 2018. 22 046 33 199 STUDENTS UNIVERSITIES AREAS OF STUDY 83 204 EVALUATIONS 5 498 Business/ Commerce 5 114 Engineering 2 229 Humanities/Liberal Arts/Education 1 234 1 803 1 072 Natural Sciences IT Law 4
The Most Attractive Employers of 2018 Business 1 Google 26 Nordea 51 TUI 76 Nestlé 2 Spotify 27 Avanza 52 Scandic Hotels 77 Ekonomistyrningsverket (ESV) 3 IKEA 28 Klarna 53 SCB. Statistiska Centralbyrån 78 Lindex 4 H&M 29 Morgan Stanley 54 Bain & Company 79 Bonnierförlagen 5 Nike 30 Coca-Cola European Partners 55 Stockholms stad 80 Arla Foods 6 EY (Ernst & Young) 31 Åhléns 56 Ellos Group 81 Sw edish Match 7 Pw C (Pricew aterhousecoopers) 32 NASDAQ OMX 57 Accenture 82 Maersk 8 McKinsey & Company 33 TV4 58 Sida 83 Ericsson 9 Handelsbanken 34 ICA 59 EF Education First 84 Länsförsäkringar Fastighetsförmedling 10 Volvo Cars 35 Business Sw eden (Exportrådet) 60 VING 85 Systembolaget 11 Goldman Sachs 36 Regeringskansliet 61 Axfood 86 ABB 12 Volvo Group 37 Finansinspektionen 62 Bonnier 87 Capgemini Consulting 13 SEB 38 Samsung 63 Lantmännen 88 SATS Sports Club 14 L'Oréal Group 39 Danske Bank 64 Nordnet 89 Scania 15 Utrikesdepartementet 40 Unilever 65 Göteborgs Stad 90 MQ 16 The Boston Consulting Group (BCG) 41 Svenskt Näringsliv 66 IBM 91 Gothia Tow ers 17 adidas 42 Carnegie 67 AstraZeneca 92 Söderberg & Partners 18 Sw edbank 43 BMW Financial Services 68 Tetra Pak 93 Stadium 19 Grant Thornton 44 Skatteverket 69 Sveriges Radio 94 SCA 20 Microsoft 45 Polisen 70 Carlsberg 95 Vattenfall 21 J.P. Morgan 46 Försvarsmakten 71 Modern Times Group, MTG 96 ICA Banken 22 Deloitte 47 Volksw agen Group 72 Nordic Choice Hotels 97 Schibsted Media Group 23 KPMG 48 Sveriges Television 73 Saab (Defence & Security) 98 King 24 Sveriges Riksbank 49 Daimler/Mercedes-Benz 74 LRF Konsult 99 Canon 25 SAS 50 Procter & Gamble (P&G) 75 Riksrevisionen 100 Kronofogden 5
The Most Attractive Employers of 2018 MSc Engineering 1 Google 26 Accenture 51 CEVT 76 BAE systems 2 Volvo Cars 27 SAS 52 SKF 77 Tengbom Arkitekter 3 Spotify 28 Ramboll 53 JM 78 COWI 4 Volvo Group 29 GKN Aerospace 54 EY (Ernst & Young) 79 SCA 5 ÅF 30 Försvarsmakten 55 ALTEN 80 SMHI 6 Saab (Defence & Security) 31 AkzoNobel 56 Sigma 81 Göteborg Energi 7 IKEA 32 Tyréns 57 ICA 82 LKAB 8 Sw eco 33 Daimler/Mercedes-Benz 58 Bombardier 83 SJ 9 Microsoft 34 E.ON 59 Electrolux 84 Knightec 10 McKinsey & Company 35 Atlas Copco 60 Svenska Kraftnät 85 Canon 11 ABB 36 DICE 61 Lantmännen 86 Alfa Laval 12 Scania 37 SÄPO 62 Fortum 87 Xylem 13 Rolls-Royce 38 RISE Research Institutes of Sw eden 63 Sony Mobile 88 Fingerprints 14 The Boston Consulting Group (BCG) 39 RUAG 64 Göteborgs Stad 89 Novo Nordisk 15 Vattenfall 40 Stockholms stad 65 Husqvarna Group 90 SSAB 16 Skanska 41 GE Healthcare 66 Toyota Material Handling 91 BillerudKorsnäs 17 WSP 42 White Arkitekter 67 Regeringskansliet 92 Maersk 18 H&M 43 Peab 68 Carnegie 93 Veidekke 19 AstraZeneca 44 NASDAQ OMX 69 Coca-Cola European Partners 94 Boliden 20 Ericsson 45 Trafikverket 70 Huaw ei 95 BearingPoint 21 Samsung 46 Bain & Company 71 Arla Foods 96 Malmö Stad 22 Siemens 47 Semcon 72 Axis Communications 97 Projektengagemang 23 Tetra Pak 48 Sandvik 73 Netlight 98 Johnson & Johnson 24 NCC 49 Autoliv 74 Pf izer 99 Stora Enso 25 IBM 50 Handelsbanken 75 Capgemini Consulting 100 FOI 6
The Most Attractive Employers of 2018 BSc Engineering 1 Volvo Cars 26 Tyréns 51 Sjöfartsverket 76 Sw erea 2 Volvo Group 27 Stockholms stad 52 Riksbyggen 77 FMV 3 Google 28 Lantmäteriet 53 E.ON 78 Sveaskog 4 IKEA 29 Göteborgs Stad 54 Projektengagemang 79 COWI 5 Sw eco 30 Sandvik 55 Autoliv 80 Uppsala kommun 6 Skanska 31 SÄPO 56 Semcon 81 ALTEN 7 ÅF 32 Daimler/Mercedes-Benz 57 Electrolux 82 Skellefteå Kraft 8 NCC 33 Husqvarna Group 58 Södra 83 CEVT 9 Spotify 34 JM 59 Thule Group 84 LKAB 10 ABB 35 Toyota Material Handling 60 Huaw ei 85 Svevia 11 Saab (Defence & Security) 36 AstraZeneca 61 GKN Aerospace 86 3M 12 Vattenfall 37 SKF 62 Bombardier 87 Nestlé 13 Microsoft 38 Veidekke 63 SCA 88 Fortum 14 WSP 39 Atlas Copco 64 Jordbruksverket 89 BillerudKorsnäs 15 Scania 40 SSAB 65 DICE 90 Lantmännen 16 Peab 41 Alfa Laval 66 Göteborg Energi 91 Schneider Electric 17 Rolls-Royce 42 Stora Enso 67 Maersk 92 Dell 18 Samsung 43 Ericsson 68 RISE Research Institutes of Sw eden 93 Svenska Bostäder 19 White Arkitekter 44 Tetra Pak 69 Sony Mobile 94 Helsingborgs Stad 20 Siemens 45 AkzoNobel 70 BAE systems 95 Fingerprints 21 Trafikverket 46 Tengbom Arkitekter 71 Canon 96 Arla Foods 22 Försvarsmakten 47 IBM 72 Svenska Kraftnät 97 Axis Communications 23 SAS 48 Sigma 73 ICA 98 Condesign 24 H&M 49 SJ 74 GE Healthcare 99 PRV (Patent- och Registreringsverket) 25 Ramboll 50 Coca-Cola European Partners 75 Mälarenergi 100 NASDAQ OMX 7
The Most Attractive Employers of 2018 IT 1 Google 26 Accenture 51 NASDAQ OMX 76 Axfood 2 Spotify 27 Bahnhof 52 Hew lett Packard Enterprise 77 AdLibris 3 Microsoft 28 CGI 53 Sw edbank 78 Tele2 4 DICE 29 Avanza 54 SAS Institute 79 Philips 5 Valve 30 HiQ 55 Göteborgs Stad 80 Kronofogden 6 Volvo Group 31 Cisco Systems 56 ÅF 81 EF Education First 7 Amazon 32 Avalanche Studios 57 ABB 82 Collector bank 8 IKEA 33 Know it 58 ATEA 83 Cinnober 9 SÄPO 34 Sigma 59 TUI 84 IFS 10 IBM 35 Starbreeze 60 Tieto 85 ICA Banken 11 Försvarsmakten 36 TV4 61 Evry 86 Ghost 12 Samsung 37 Capgemini 62 Visma 87 PostNord 13 Saab (Defence & Security) 38 SEB 63 Handelsbanken 88 Cygate 14 Ericsson 39 Sveriges Radio 64 Acando 89 Danske Bank 15 Polisen 40 Regeringskansliet 65 Nordnet 90 Helsingborgs Stad 16 Paradox Interactive 41 McKinsey & Company 66 Siemens 91 Symantec 17 H&M 42 ICA 67 Schibsted Media Group 92 Qliro Group 18 Intel 43 Scania 68 SAP 93 Telenor 19 Massive Entertainment 44 Canon 69 EY (Ernst & Young) 94 Condesign 20 Netlight 45 Cybercom 70 SJ 95 Svenska Kraftnät 21 Sveriges Television 46 Axis Communications 71 Modern Times Group, MTG 96 Adecco 22 Mojang 47 Sogeti 72 Nordea 97 Altran 23 Klarna 48 Skatteverket 73 F-Secure 98 SBAB 24 King 49 Dell 74 TeliaSonera 99 Folksam 25 Oracle 50 Stockholms stad 75 QlikView 100 Comhem 8
The Most Attractive Employers of 2018 Natural Sciences 1 AstraZeneca 26 Pf izer 51 Nestlé 76 DeLaval 2 Jordbruksverket 27 Volvo Cars 52 DICE 77 Coop 3 Google 28 Regeringskansliet 53 Handelsbanken 78 Västerås stad 4 Stockholms stad 29 Volvo Group 54 Skånemejerier 79 Sony Mobile 5 Vattenfall 30 H&M 55 COWI 80 Johnson & Johnson 6 Sw eco 31 ICA 56 Stora Enso 81 Svenska Kraftnät 7 SMHI 32 Trafikverket 57 SCA 82 Mälarenergi 8 IKEA 33 Arla Foods 58 Sigma 83 Orkla 9 Lantmännen 34 Umeå kommun 59 Södra 84 Fortum 10 AkzoNobel 35 Linköpings kommun 60 Projektengagemang 85 SJ 11 Spotify 36 Samsung 61 ABB 86 Coca-Cola European Partners 12 WSP 37 Sjöfartsverket 62 White Arkitekter 87 Huaw ei 13 RISE Research Institutes of Sw eden 38 Tetra Pak 63 NASDAQ OMX 88 Atlas Copco 14 ÅF 39 McKinsey & Company 64 Tekniska Verken i Linköping 89 Göteborg Energi 15 GE Healthcare 40 SÄPO 65 Unilever 90 E.ON 16 Göteborgs Stad 41 IBM 66 Siemens 91 Fingerprints 17 Lantmäteriet 42 SAS 67 The Boston Consulting Group (BCG) 92 Upplands Väsby kommun 18 Uppsala kommun 43 Malmö Stad 68 Skanska 93 Holmen 19 Försvarsmakten 44 Ericsson 69 Helsingborgs Stad 94 Xylem 20 Microsoft 45 FOI 70 Canon 95 Carnegie 21 Stockholms läns landsting 46 Rolls-Royce 71 NCC 96 Preem 22 Sveaskog 47 Akademiska Hus 72 LKAB 97 Bombardier 23 Ramboll 48 Novo Nordisk 73 Scania 98 Riksbyggen 24 Saab (Defence & Security) 49 Sandvik 74 BillerudKorsnäs 99 BAE systems 25 Tyréns 50 Boliden 75 Täby kommun 100 FMV 9
The Most Attractive Employers of 2018 Social Sciences/ Communication 1 FN 26 Uppsala universitet 51 Lunds kommun 76 FOI 2 Utrikesdepartementet 27 Röda Korset 52 Umeå kommun 77 Mittuniversitetet 3 Sveriges Television 28 Göteborgs Stad 53 Linköpings kommun 78 Rekryteringsmyndigheten 4 Spotify 29 Lunds universitet 54 Egmont Tidskrifter 79 Nacka kommun 5 Google 30 Länsstyrelsen 55 Aller 80 Linnéuniversitet 6 EU-kommissionen 31 Göteborgs universitet 56 Carlsberg 81 SEB 7 UNICEF 32 Naturvårdsverket 57 Uppsala kommun 82 Gävle kommun 8 IKEA 33 Åhléns 58 Skatteverket 83 Tillväxtverket 9 Regeringskansliet 34 Malmö Stad 59 Business Sw eden (Exportrådet) 84 Pw C (Pricew aterhousecoopers) 10 TV4 35 Migrationsverket 60 Södertörns högskola 85 Handelsbanken 11 Sveriges Radio 36 Kriminalvården 61 Lindex 86 Manpow er 12 Sveriges Riksdag 37 VING 62 Sw edbank 87 Jönköpings kommun 13 Bonnier 38 Volvo Group 63 Linköpings universitet 88 ABB 14 Bonnierförlagen 39 Coca-Cola European Partners 64 Helsingborgs Stad 89 Täby kommun 15 Sida 40 Schibsted Media Group 65 Örebro kommun 90 Arbetsgivarverket 16 WWF 41 Scandic Hotels 66 Halmstads kommun 91 ICA Banken 17 Polisen 42 TUI 67 Arbetsförmedlingen 92 Adecco 18 Amnesty International 43 SCB. Statistiska Centralbyrån 68 Försäkringskassan 93 Lernia 19 Stockholms stad 44 ICA 69 SATS Sports Club 94 Randstad 20 H&M 45 Socialstyrelsen 70 Arla Foods 95 Ekonomistyrningsverket (ESV) 21 SÄPO 46 Svenskt Näringsliv 71 Konsumentverket 96 Trygg-Hansa 22 Stockholms universitet 47 Trafikverket 72 Ericsson 97 Skandia 23 Sveriges kommuner & Landsting 48 Modern Times Group, MTG 73 Axfood 98 Accenture 24 Rädda Barnen 49 Svenska kyrkan 74 Statens Institutionsstyrelse (SiS) 99 Folksam 25 Försvarsmakten 50 Umeå universitet 75 Solna stad 100 Länsförsäkringar Fastighetsförmedling 10
The Most Attractive Employers of 2018 Law 1 Mannheimer Sw artling 2 FN 3 Utrikesdepartementet 4 Åklagarmyndigheten 5 Polisen 6 Vinge 7 EU-kommissionen 8 Google 9 Domstolsväsendet (Domarbana) 10 Domstolsväsendet (Notarietjänstgöring) 11 EU-domstolen 12 Regeringskansliet 13 SÄPO 14 Familjens Jurist 15 Lindahl 16 Setterw alls Advokatbyrå 17 Centrum för Rättvisa 18 Amnesty International 19 Roschier Advokatbyrå 20 Brottsoffermyndigheten 21 Cederquist 22 IKEA 23 Skatteverket 24 H&M 25 Baker & McKenzie 26 Microsoft 27 Delphi 28 Sida 29 Ekobrottsmyndigheten 30 Pw C (Pricew aterhousecoopers) 31 EY (Ernst & Young) 32 Volvo Group 33 Kriminalvården 34 Sveriges kommuner & Landsting 35 Röda Korset 36 White & Case 37 Lantmäteriet 38 Migrationsverket 39 MAQS Law Firm 40 Länsstyrelsen 41 Finansinspektionen 42 McKinsey & Company 43 Sveriges Television 44 Sw edbank 45 Hamilton 46 Handelsbanken 47 SAS 48 Naturvårdsverket 49 Kronofogden 50 Deloitte 51 Hannes Snellman 52 Nordea 53 Linklaters 54 PRV (Patent- och Registreringsverket) 55 Konsumentverket 56 SEB 57 Svenskt Näringsliv 58 LRF Konsult 59 Gernandt & Danielsson 60 Grant Thornton 61 Konkurrensverket 62 Försäkringskassan 63 KPMG 64 Wistrand 65 Bird & Bird 66 Sveriges Riksbank 67 DLA Piper 68 Folksam 69 Länsförsäkringar Fastighetsförmedling 70 Glimstedt 71 Hammarskiöld & Co 72 Norstedts Juridik 73 Riksrevisionen 74 Business Sw eden (Exportrådet) 75 Tullverket 11
Career aspirations To have work/life balance To be secure or stable in my job 48% 56% TALENT GOALS Which of these career goals are most important to you? To be dedicated to a cause or to feel that I am serving a greater good To be competitively or intellectually challenged To be autonomous or independent 26% 32% 38% Up to 3 career goals could be chosen. To be entrepreneurial or creative/innovative To have an international career 26% 23% To be a leader or manager of people 20% To be a technical or functional expert 12% PREFERRED INDUSTRIES In which industry would you most like to work after graduating? Management and Strategy Consulting Public Sector and Governmental Agencies Software, Computer Services, Multimedia Development, Digital Entertainment 15% 19% 21% Up to 3 industries could be chosen. Educational and Scientific Institutions Banks 14% 14% Financial Services 11% Non-Governmental organisations (NGOs)/Non-Profit organisations (NPOs) 11% Other 10% Arts, Entertainment and Recreation 10% Media and Advertising 10% 12
Our approach to strategic Employer Branding Are your brand building activities actually attracting the right talent and enhancing your brand perception? - - - - - - - - - - - - - - - - - - - How are your organizational purpose and objectives impacting your talent needs? How do you successfully activate your brand to engage both current employees and external talent? - - - - - - What are their key career drivers and how do those align with their perceptions of you and your key talent competitors? Where, when and how do you communicate your key messages using a consistent voice to achieve goals within your budget? - - - - - - - - - - - - What are your current engagement drivers and key potential strengths and differentiators as an employer? - - What unique selling points provide the most attractive, credible, true, distinct and sustainable foundation for your employer brand? 13
Customizable Data You will have all of our regular data views built by Universum experts, but you will also be able to tailor cuts and visuals based on what you want to see or show internally and against unlimited competitors. One Stop Shop Access will be your portal for everything Universum. Dig into your talent data, social, download insight reports, and watch webinars directly through the portal. 24 Hour Access Best Practices You will be able to use the tool online at any time or place to create your own visuals or slides at a moment s notice. ebooks featuring latest market and industry s trends and insights as well as video casts from industry experts. 14 14
Where do I go from here? Hopefully you have learned something new about your employment landscape, and the qualities students want from an employer. But this is just the first step in thinking strategically about employer branding and attracting the talent you need to embrace the future. Through the high-level data contained in the full report, members can uncover areas of weakness and identify demand they might not know existed. Armed with this comprehensive information, you have the ability to make real and positive change and, most importantly, position your organization as a highly attractive employer. 15
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