HIGHLIGHT YOUR COMPANY through Scandinavias leading GOLF COURSE GUIDE CADDEE COURSE GUIDE (formerly Strokesaver) - Efficiently reaches Sweden s golf players - More than 1.700.000 unique hits on the web & PRINT WEB
THIS IS CADDEE GOLF GUIDE As from January 2010 we changed our name from Strokesaver to Caddee Club & Course Guide in order to improve speed of growth and to widen our markets. In 2004, STROKESAVER Sweden introduced the concept of letting the golf clubs offer their course guides free of charge to all members and green fee guests. This concept has been a great success and the annual distribution of course guides has increased immensely. In 2010, more than 110 Swedish golf courses many of them among the country s finest will be providing their players with complimentary CADDEE Course Guides. 89% of Sweden s golf players play at least one CADDEE course per year, which means that the CADDEE Course Guides will reach close to 100% of this financially strong segment of the population. Please contact us for a discussion on how your company can benefit from advertising in a CAD- DEE Course Guide. Hi, I ve noticed that my score improves by at least a couple of shots when I use your (CADDEE) course guide. It aslo speeds up the game. I wonder: why don t more golf clubs get your course guide? Henrik Sparf, member of Nynäshamn Golf Club, August 2009.
THE SWEDISH CADDEE COURSES 2010 We estimate than an additional 5 golf courses will sign up to become CADDEE courses in 2010. CADDEE editions in Sweden (alphabetically) Updated 2009-09-25 2. Abbekås 16. Allerum 60. Arlandastad M:r 59. Arlandastad Nya 61. Arninge 47. Billingen 3. Bokskogen Gamla 4. Bokskogen Nya 94. Bollnäs 31. Borås Södra 32. Borås Norra 62. Botkyrka 63. Bro Hof Castle 64. Bro Hof Stadium 90. Burvik 18. Båstad G 19. Båstad N 20. Bäckavattnet 33. Delsjö 65. Djursholm 35. Dynekilen 26. Ekerum L Erik 27. Ekerum L Jan 5. Falsterbo 50. Fjällbacka 6. Flommen 30. Forsgården 102. Färgelanda 55. Gripsholm 37. Gränna 29. Gräppås 91. Hagge 66. Haninge 93. Hofors 23. Holm 70. Huvudstaden Lindö Park 71. Huvudstaden Lindö Äng 72. Huvudstaden Lövsättra 73. Huvudstaden Riksten 54. Huvudstaden Viksberg 95. Idrefjällen 67. Ingarö Skog 68. Ingarö Äng 52. Kallfors 24. Kalmar Gamla 108. Kalmar Nya 42. Knistad 7. Kvarnby 45. Landeryd N 44. Landeryd S 69. Lidingö 103. Lindö 43. Linköping 38. Lundsbrunn 39. Lyckorna 8. Malmö Burlöv 106. Mauritzberg 101. Mellringe 41. Mjölby 21. Möre 51. Nynäshamn 40. Omberg 36. Orust 15. Perstorp 22. Ringenäs 12. Romeleåsen 89. Roslagen 104. Rya 34. S:t Jörgen 74. Salem 75. Saltsjöbaden 9. Sofiedal 76. Stockholm 96. Sundsvall 92. Säter 46. Söderköping 57. Södertälje 14. Sölvesborg 10. Tegelberga 97. Timrå 49. Torreby 1. Trelleborg 77. Troxhammar 12 78. Troxhammar 18 17. Trummenäs 79. Täby 80. Ullna 98. Umeå 105. Upsala 58. Vassunda 82. Waxholm 11. Vellinge 83. Wermdö 53. Wasa, Södertälje 81. Viksjö 48. Visby 28. Värnamo 84. Wäsby 85. Åkersberga 100. Ängelholm 56. Örebro 13. Öresund 86. Österhaninge 87. Österåker V-led 88. Österåker Ö-led 3 Bokskogen N 4 Bokskogen S 5 Falsterbo 6 Flommen 7 Kvarnby 8 Malmö Burlöv 9 Sofiedal 10 Tegelberga 11 Vellinge 35 Karlstad Östersund Falun 101 56 Örebro Sundsvall 96 Gävle 105 Uppsala 58 Norrköping 50 106 Linköping 102 49 47 45 46 Uddevalla 42 43 44 39 Skövde 40 41 36 38 37 34 Borås Göteborg 33 31 32 Jönköping 30 29 22 23 Halmstad 20 18 19 100 16 Helsingborg 104 13 Malmö 95 1 28 Värnamo 15 2 12 Ystad 91 14 92 94 93 17 Karlskrona 97 27 25 26 24 Kalmar 21 90 89 Stockholm 54 55 57 53 5259 51 Visby 48 Umeå 98 Piteå 99 59 Arlandastad Nya 60 Arlandastad Master 61 Arninge 62 Botkyrka 63 Bro Hof Castle 64 Bro Hof Stadium 65 Djursholm 66 Haninge 67 Ingarö Skog 68 Ingarö Äng 69 Lidingö 103 Lindö (V-tuna) 70 Lindö Park 71 Lindö Äng 72 Lövsättra 73 Riksten 74 Salem 75 Saltsjöbaden 76 Stockholm 77 Troxhammar 18 78 Troxhammar 12 79 Täby 80 Ullna 81 Viksjö 82 Waxholm 83 Wermdö 84 Wäsby 85 Åkersberga 86 Österhaninge 87 Österåker V-led 88 Österåker Ö-led
A DIRECT LINK TO A FINANCIALLY STRONG TARGET GROUP THE AVERAGE SWEDISH GOLF PLAYER IS a middle aged male with a highly active lifestyle. He is usually married, has two children, and is a home owner. He is often very interested in the financial markets and planning. He does a lot of shopping on the internet (e.g. travel, electronics, and other luxury items). He likes good food and dining, vintage wines, and enjoys the occasional fine whisky. His spouse, often a golfer herself, takes a great interest in interior decorating and design, as well as in gardening. The children often share their parents interest in golf, and also love to play all kinds of games on platforms such as Xbox, Wii and Playstaiton. The family generally owns more than one car. A BREAK-DOWN OF THE GOLF PLAYER Gender: 67% men 33% female Age: 15-24 13% 25-44 37% 45-59 27% 60-79 23% Income: 42% have a personal income of more than 300.000 SEK/year. 52% have a combined income of more than 504.000 SEK/year. Home ownership: 76% own their home. Education: 45% have an academic degree. Source: Orvesto Konsument.
CIRCULATION HISTORY AND PROJECTION Twice the circulation vs. Svensk Golf (Sweden s largest golf magazine) Year No. of signed up golf clubs No. of copies Increase 2004 32 172.800 -- 2005 41 231.800 34% 2006 57 302.500 30.5% 2007 73 379.600* 25.5% 2008 84 532.500* 40.3% 2009 100 636.000* 19.4% 2010 110 120* 730.000** 14.8% * Audited by RS (a guarantee of correct distribution and circulation figures ). **Projection based on current contracts and an estimated 10 15 new golf courses.
PRINT Advertise nationally or locally AD ON A PAGE INSIDE THE COURSE GUIDE - The ad is placed next to a golf hole or editorial content. Choose between being featured nationally, in all editions, regionally, in a selected group of editions, or locally, in one edition. AD ON INSIDE FRONT OR INSIDE BACK COVER - Very popular ad pages. Page 2 or 3 is placed at well-visited spread at the symbol page or scorecard page. AD ON BACK COVER - Our most exclusive ad placement: Always active, always visible. AD ON FOLD-OUT PAGE COVERING THE SLOPE TABLE AD ON FOLD-OUT PAGE COVERING THE SCORE CARD HOLE IN ONE SPONSORSHIP - presented on a special Hole in One-sponsor page and on all the par 3 holes in every edition in print and on the CADDEE web page! Every golfer who reports his or her Hole in One to CAD- DEE participates in a draw for exciting prizes provided by the Hole in One-sponsor(s). The names of the participants are listed on the CADDEE home page, including date, golf course and par 3 hole.
WEBB 1.700.000 exposures in 2009 All Scandinavian CADDEE golf holes are shown on our course guide portal on the web www.caddee.se During the peak of the 2009 season, close to 1.500.000 pages were viewed by golfers. Many homepage visitors are attracted by the possibility of commenting on the different golf holes, and receiving tips on how to play a certain hole. Our research has shown that, while browsing our home page, most visitors will take a look at more than one golf course before leaving it. For this reason, at the web page of each golf course, we provide two large banners that can be booked on a monthly basis. Often the homepage visitor is l o ok i n g to fin d some convenient accomodation for his or her golf trip, or perhaps some new and better golf equipment. Thus we provide two designated spaces, Hotellmarknaden and Golfmarknaden, for these kinds of advertisements. Sweden s best golf hole-sponsorship you can sponsor the vote for Sweden s best CADDEE golf hole. STATISTICS No. of course guides on the web 112 (2009) Peak season (April Sept.) Off season (Oct. March) No. of visitors 160.000 44.000 Pages exposed 1.450.000 250.000 No. of pages/visit 9 7 Avarage time/visit 5.5 minutes 4 minutes Total No. of pages exposed in 2008: 1.216.000 Forecast for 2010: 1.700.000 Front row to Sweden s golf players. Choose certain golf courses, regions or nation wide coverage. Golfmarknaden and Hotellguiden are available locally on all clubpages on the website.
CADDEE Club & Course Guide is produced by Hamilton Design in Sweden, Norway, Denmark and Finland. The company has 6 employees and is AAArated. CADDEE Course Guide is controlled by TS, Tidningsstatistik AB. CADDEE Club & Course Guide HAMILTON DESIGN AB Po Box 7120 187 12 TÄBY TEL +46 8 544 420 50 calle@caddee.se www.caddee.se SALES COMPANY SWEDISH MEDIA REPRESENTATIVES AB TEL +46 8 673 20 or +46 8 673 50 08 Cell +46 707 34 20 08 peter@swedishmedia.se info@swedishmedia.se www.swedishmedia.se