We love what we do. Klicka här för att ändra format på underrubrik i bakgrunden

Transkript

1 We love what we do Klicka här för att ändra format på underrubrik i bakgrunden Östersund Örebro Västerås Stockholm Vasa

2 Click to edit Master subtitle style

3 Click to edit Master subtitle style 3

4

5 Click to edit Master subtitle style JASON MEUCCI, CNN

6 Mattias Rosberg, Adeprimo Hur bygger man ett mobilt lojalitetsprogram och hur fungerar lojalitetsverktygen mobila kundklubbar, lojalitetskort, kuponger, kampanjsajter, erbjudanden och CRM? Vilka nya möjligheter ger den mobila kanalen, och vad krävs för att lyckas? Exempel presenteras från hur mediebranschen i Norden har övergett de fysiska plastkorten till förmån för lojalitetskort i mobilen. Klicka här för att ändra format på underrubrik i bakgrunden Mattias Rosberg är CEO på Adeprimo, en av Nordens ledande digitala byråer. Han har mångårig erfarenhet från digital och mobil affärsutveckling, och är en frekvent anlitad talare på konferenser och branschdagar.

7 CRM

8 Base Systems Klicka här för att ändra format på underrubrik i bakgrunden Ex. Carma, Apsis, Mail Chimp

9 Dialogue Systems Klicka här för att ändra format på underrubrik i bakgrunden Ex. Responsys Interact, Agillic, Webpower

10 Marketing Cloud Klicka här för att ändra format på underrubrik i bakgrunden Ex. Sales Force, Adobe Marketing Cloud, Tibco

11 Mobil

12

13 TULO SPECIAL CONCEPS // MOBILE BAZAAR Market local offers in your own digital marketplace The marketplace is available in web, mobile and print. Offers are fetched from the service and comes as mobile coupons which can be used in local

14

15 TULO LOYALTY // LOYALTY CARD Replace those plastic cards that clutter our wallets The mobile loyalty card is a mobile site that we create separate or integrate with existing mobile site or app. It is an easy, fast and cost-effective way to create, deploy, and register for a loyalty card. Customers always have their loyalty card available on

16 TULO SPECIAL CONCEPS // BONUS PROGRAMME Level and points Add a level and points system and get another dimension to your loyalty programme. Strengthen relationships with your customers by allowing them to achieve rewards and reward the more they use your products or services, for example. Segment and group customers

17 Reactive

18 Proactive

19

20

21

22

23

24

25

26

27

28

29

30

31 Get started

32 Click to edit Master subtitle style

33 NEW YORK DAILY NEWS The US example New York Daily News Click to edit Master subtitle style

34 NEW YORK DAILY NEWS Let s look at the facts Click to edit Master subtitle style

35 FACT You have a massive mobile site traffc Click to edit Master subtitle style

36 FACT Your top mobile sections are Showbiz, Home and News Click to edit Master subtitle style (in that order)

37 FACT 70% of the traffc comes from social search Click to edit Master subtitle style (Facebook, Google+, Twitter etc)

38 FACT Your mobile site visitors are 89% national Click to edit Master subtitle style (11% New York)

39 FACT Your mobile app users are (mostly) New Yorkers Click to edit Master subtitle style (60% New York / 40% National)

40 NEW YORK DAILY NEWS The main challenge Click to edit Master subtitle style

41 THE MAIN CHALLENGE How do we convert traffc into money? Click to edit Master subtitle style

42 HOW? We do it by defning a goal, working focused and long term. Click to edit Master subtitle style

43 GOAL Here is how we see the goal: Click to edit Master subtitle style ( three years from now)

44 GOAL The Daily News is the frst choice for mobile advertisers in the US Click to edit Master subtitle style

45 NEW YORK DAILY NEWS To accomplish this, we need a business model Click to edit Master subtitle style

46 THE DAILY NEWS IS THE FIRST CHOICE FOR THE MOBILE ADVERTISERS IN THE US B2C Cus tomer loyalty s trategy Subscription based user Transaction based user Access to content services Registered users Unregistered users Platform and brand s trategy Mobile web traffc Business needs Mobile site Mobile app Click to edit Master subtitle style B2B Covers ion s trategy Access to contacts Registered data Mobile web traffc Behavioural Geo and device data targeting data

47 THE DAILY NEWS IS THE FIRST CHOICE FOR THE MOBILE ADVERTISERS IN THE US Beside business, there are the customer needs Customer Click to edit Master subtitle style Business needs Give them what they want needs and we need to make money while doing it

48 THE DAILY NEWS IS THE FIRST CHOICE FOR THE MOBILE ADVERTISERS IN THE US Relevanc e: It s for me and I m in c harge Personalization of My news feed, news and social aggregation, targeted ads Loyalty: I feel s pecial Rewards, promotions, premium content, brand association Customer needs A great mobile experience: I need it! Click to edit Master subtitle style Design, usability, functions, commuting / subway, content

49 THE DAILY NEWS IS THE FIRST CHOICE FOR THE MOBILE ADVERTISERS IN THE US Beside business, there are the customer needs Customer Click to edit Master subtitle style Business needs Give them what they want needs and we need to make money while doing it

50 SKISTAR The Nordic example SkiStar Click to edit Master subtitle style

51 Click to edit Master subtitle style

52 JUL/NYÅR SPORTLOV Click to edit Master subtitle style PÅSK

53 Det här är en sajt som bestämt sig för att vara med sina användare hela vägen. Från idé, genom planering och hela vägen under semestern. Bästa resesajt, Internetworld

54 Klicka här för att ändra format på underrubrik i bakgrunden

55 Key fndings Click to edit Master subtitle style

56 Key fndings Get Proactive Click to edit Master subtitle style

57 Key fndings Get Proactive From 1 to 7 deadlines Click to edit Master subtitle style

58 Key fndings Get Proactive From 1 to 7 deadlines Give them what they want Click to edit Master subtitle style we need to make money doing it

59 Thank you! Click to edit Master subtitle style Mattias Rosberg