60 s. Höstemod4. trenden. nybliven Hollywoodmamma. Shoppinge a klubbarn. & maten. trend ny. accenter av blatt. träningsbloggarnas. basta tips!

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1 2015 nr nr 09KrOnO r nok 69 e back to th 60 s 001_omslaget 1.indd 1 49 KrOnOr nok s hetaste trenden i host Höstmode 2014 PM 7/3/14 1: TIDSAM OCR 9 TIDSAM londonweekend Shoppingen, klubbarna & maten träningsbloggarnas basta tips! 001_omslaget 1.indd 1 OCR 9 nybliven Hollywoodmamma trend nya accenter av blatt TIDSAM n, Shoppinge a klubbarn & maten plazakvinna.com a.com plazakvinn tränings s bloggarna basta tips! nr back to the londonweekend stora höstmodenumret a trend ny accenter av blatt nybliven dhollywoo a mamm nr Höstemod TIDSAM mret tmodenu stora hös hetaste trenden i host 7/3/14 1:08 PM

2 JOIN US FOR A NEW CREATIVE YEAR 2014 was fantastic! As Plaza Kvinna celebrated its 20th birthday we had every reason to honour our magazine s fashion journey. While the print publishing industry faced some serious challenges, we kept identifying new routes to creative collaborations, partnerships and events. We have, with great pride and pleasure, witnessed the steady increasing in number of readers on digital platforms such as Readly and Qiozk. The sensation of sitting back and browsing through the pages (whether digital or physical) is the height of me-time, a true luxury in our increasingly busy lives. With an even prettier surface than before, we want to give our readers more of the top quality beauty and fashion content that we re known for, including interviews with the fashion industry s most-wanted, trend-setting interior guides, delicious and healthy recipes and career boosting portraits also saw the arrival of The Beauty of Entrepreneurship (BOE) in collaboration with Löwengrip Care & Color. With the winner awarded SEK and a new career starter kit, BOE is intended to promote female entrepreneurship. In response to the overwhelming positive feedback the competition received in all of our channels we are beyond excited to continue to expand on BOE in While we love fashion and beauty we also recognise the importance of raising awareness of struggles around the world. With the motto No surface without depth we initiated a partnership with Specsavers for the charity project #gesyn. If by donating our glasses, Plaza Kvinna and its readers can play a role in improving the lives of Tanzanian women and children by giving them the opportunity to go to school and better their living standards what could be more important? With two editors-in-chief in place, we at Plaza Kvinna believe teamwork is the way forward and it certainly is a lot more fun this way! In partnership with you we will create customised solutions with a 360 degree reach. With this in mind, we welcome you onboard as an advertiser and partner to our world of fashion. Jennie Birgmark Editor-in-Chief/Creative Malin Lundberg Aguilera Editor-in-Chief/Editorial EDITORIAL TEAM EDITOR-IN-CHIEF/CREATIVE JENNIE BIRGMARK [JENNIE@PLAZAKVINNA.COM] EDITOR-IN-CHIEF/EDITORIAL MALIN LUNDBERG AQUILERA [MALIN@PLAZAKVINNA.COM] art director SOFIA ADAMSON [SOFIA@PLAZAKVINNA.COM] HEAD OF FASHION & BEAUTY LOVISA BERGSTRAND [LOVISA@PLAZAKVINNA.COM] FEATURES EDITOR JONNA DAGLIDEN [jonna@plazakvinna.com] FASHION EDITOR MALIN SJÖSTEDT [MALIN.SJOSTEDT@PLAZAKVINNA.COM] FASHION & BEAUTY EDITOR EMILIA KLANG [EMILIA@PLAZAKVINNA.COM] WEB EDITOR CECILIA PERSSON [CECILIA@PLAZAKVINNA.COM]

3 THE PLAZA KVINNA READER READER PROFILE Our typical reader is an affluent woman in the peak of her career, eager to take on the challenges life presents. She is highly educated, interested in further studies and passionate about fashion, beauty, health and travels anything that brings light to her daily life. As we avoid focusing on traditional age, we prefer the concept of mental age. This is because the topics we cover are as likely to attract a 20-year-old as a 55-year-old. But if we have to put a number on it, our average reader is 34 years old, she lives in one of the main Swedish cities, typically earns SEK/month, and outbids our competitors readers in her passion for keeping track of the latest fashion news, indulging in beauty treatments, holidaying abroad, exploring new cuisine, maintaining a healthy lifestyle, decorating the home and keeping fit. To put it simply, Plaza Kvinna s typical reader is a curious person when it comes to reading and learning a grateful audience that devours every last bit of our content. AGE: ,5 % ,2 % ,4 % ,4 % ,6 % ,2 % ,5 % MONTHLY INCOME: [kr=sek] kr +...5,2 % kr +...6,8 % kr ,4 % kr ,8 % kr +...8,7 % kr +...4,6 % kr +...2,9 % EDUCATION LEVELS: College > 2 years...32,4 % Three year high-school..26,1 % College < 2 years...19,2 % Secondary school...11,2 % Two year high-school...11,1 % LIVE: Greater Stockholm...28,1 % Greater Gothenburg..16,5 % Greater Malmö...14,4 % Large municipalities (90 + Inhab)...13,2 % Medium size municipalities (50-90 inv)...6,9% AREAS OF INTERESTS: Fashion news...71,6 % Beauty care...62,8 % Exploring new cuisines..72,1 % Health foods...75 % Health and exercise...70,5 % Film...71,6 % Music...70,1 % Holidaying abroad...80,7 % Holidaying in Sweden..69,8 % Interior design...77,8 % Meeting new people...76 % [ORVESTO CONSUMER_2014:1]

4 OBJECTIVES WHAT CAN WE EXPECT TO HAPPEN AT PLAZA KVINNA DURING 2015? The Beauty of Entrepreneurship. This brand new entrepreneur award was introduced in 2014 in partnership with Löwengrip Care & Color. Passionate about female entrepreneurship, Plaza Kvinna launched a scholarship to help kickstart the winner s business idea by providing financial support and practical guidance. The Beauty of Entrepreneurship will continue to expand in 2015 when new categories will be added to the concept. Multiple digital platforms. During 2014 Plaza Kvinna was available on several digital platforms such as Readly and Qiozk. We will continue to expand on this in 2015, so whether you prefer the luxury of glossy pages or the convenience of a digital version, the choice is yours. The magazine will also be available in English in the near future. Media partner of Specsavers collection #gesyn. Autumn 2014 saw the launch of Specsavers charity project #gesyn which serves to donate used spectacles to Tanzania s poor. Plaza Kvinna plays an active role, both during the campaign and on location. We want to contribute to a visible change and help Tanzanian women and children realise their potential through education. Plaza Kvinna Business. Plaza Kvinna s readership consists of driven people with above average incomes. With this in mind we have chosen to allocate more space to business and career related topics and will earmark business pages in selected issues. New creative solutions and customised events. Our glamourous 20th birthday bash at Sturecompagniet in Stockholm was not the only highlight of We also developed a range of innovative magazine advertorials and creative online partnerships. There is nothing stopping our flexibility and creativity as we believe that no idea is too small. Don t be afraid of putting us to the test!

5 Price and format spread f o r m a t : 450 x 298 mm* t y p e a r e a : 420 x 270 mm p r i c e : SEK 1st spread 89,000 SEK 2-7th spread 79,000 SEK full page f o r m a t : 225 x 298 mm t y p e a r e a : 205 x 270 mm p r i c e : 44,000 SEK 1-7th spread 49,000 SEK half page horizontal f o r m a t : 107 x 298 mm t y p e a r e a : 100 x 270 mm p r i c e : 27,000 SEK half page vertical f o r m a t : 225 x 144 mm t y p e a r e a : 205 x 130 mm p r i c e : 27,000 SEK 3RD cover f o r m a t : 225 x 298 mm* s a t s y t a : 205 x 270 mm* p r i c e : 49,000 SEK back cover f o r m a t : 225 x 273 mm s a t s y t a : 205 x 270 mm p r i c e : 72,000 SEK 1 2 Gatefolder f o r m a t 1 : 214 x 298 mm f o r m a t 2 : 222 x 298 mm p r i c e : 149,000 SEK *Add 3 mm cutting area for bleed format * Special placement +10% quote for special format

6 Av LovisA bergstrand Foto rostam ZAndi, ALL over Press plaza kvinna promotion Oscar de la renta aftonklänningarnas mästare PARTNER PROMOTIONS/ADVERTORIALS AT PLAZA PUBLISHING GROUP we have had extensive experience of developing ideas into concepts that reach beyond conventional ad solutions. IN PARTNERSHIP WITH advertisers we tailor-make everything from supplements, advertorials and pick & mix pages to groundbreaking fashion shoots. Our formats have proven popular both with readers and advertisers. Aiming to exceed the most innovative and exciting solutions the market has to offer, our goal is to bring out new concepts and unique ideas with the help of our clients. WE OFFER an exclusive concept where you as the advertiser are provided tailor-made solutions with our editorial team, sales team or creative sales department to reach your target group on their terms. WE RE ACTIVELY PRESENT right from when the idea begins to take shape until the end product, where our editorial team takes over to produce everything from content to form, ensuring the promotion reflects Plaza Kvinna s look and tone of voice. With you as an advertiser we can create unique solutions for print, web, editorial supplements, competitions, tailor-made events and other innovative methods of collaboration on social media platforms. PARTNER PROMOTION/ADVERTORIALS is a creative ad solution synergising with the magazine s individual tone of voice and graphic style. The advertorial solutions are formed by our own editorial team always in close collaboration with the client and our editors-in-chief. Utilise our creativity to reach your future customers in a brand new, fun and innovative way! LikA sofistikerad som elegant är hans design, LikA tidlös som rätt i tiden är hans PArFym. Couture-konstnären oscar de LA renta skapar klänningar och dofter som kvinnor genom årtionden älskat Att bära. många är de kända kvinnor som vandrat ner såväl för röda mattan som för altargången, klädd i någon av Oscar de la Rentas fantastiska kreationer. En färgstark, men ändå sofistikerad, elegans är vad som har kommit att känneteckna hans design, vilket har fått flera av Amerikas First Ladies, såsom Jackie Kennedy, Hillary Clinton och Nancy Reagan, att genom tiderna klä sig i dräkter signerade de la Renta. Precis samma tidlöshet, glädje och sofistikation speglas även i hans dofter. Oscar de la Rentas signaturdoft Oscar lanserades 1977, men är än idag en mycket populär doft. Den är klassisk och elegant, blommig med inslag av kryddor och mjuka noter av trä. En viktig ingrediens som återfinns bland noterna är ylang ylang; en blomma som anknyter till själva trädgårdarna från Oscar de la Rentas barndom i Västindien. Parfymera dig i lager Oscar-serien är bred, och innehåller förutom parfymen även tvål, bodylotion och ett parfymerat kroppspuder. Detta är för att kunna lägga parfymen i lager, vilket är en metod inom parfymvärlden som används för att göra det mesta utav en doft. Det handlar inte om att dofta starkare, utan mer om att låsa fast doften så att den varar mycket längre. Redan i badet kan du förbereda huden genom att använda en parfymerad tvål eller olja för att ge huden de bästa förutsättningarna. På en torr hy fäster inte parfym lika bra, så återfuktning är viktigt för att få doftmolekylerna att stanna kvar på huden. Använd därför en bodylotion för att få parfymen att dofta längre. Har du en oljigare hud, som inte absorberar en lotion, kan du istället eller också använda ett parfymerat talkpuder för att låsa fast doften ytterligare. Vad gäller parfymen, som är det sista steget, gör du bäst i att placera den där blodet flyter nära huden, som vid vrister, sidan av nacken och mellan brösten. Det ger den sista avslutande touchen till den eleganta Oscar de la Renta-kvinnan. Oscar är signaturparfymen från det är en klassiskt blommig doft med inslag av kryddor och mjuka doftnoter av trä. pris 545 kr/50 ml. Esprit d Oscar är en modern uppdatering av oscars signaturparfym. En orientalisk blomsterdoft som öppnar upp med citrus, har ett hjärta av jasmin och apelsinblomma, och en varm bas av tonkaböna och vetiver. pris 635 kr/50 ml. OSCAR DE LA RENTA Han föddes 1932 i dominikanska republiken. vid 18 års ålder flyttade han till madrid för att studera konst, men hans modeillustrationer ledde honom in i designvärlden; som lärling hos Balenciaga och därefter lanvin. i två år gjorde han sedan Couture-kollektioner för Elizabeth arden, innan han 1965 öppnade sitt modehus under eget namn. Live in Love är oscar de la rentas senaste doft. det är en ljuv blomsterbukett av hyacint, liljekonvalj och jasmin, som vilar i en bas av trä och mysk. pris 595 kr/50 ml. En doft för kvinnor, skapad av En man som älskar dem. BLOggTipS! Hur känns det att jobba bakom kulisserna på ett av världens mest prestigefulla modehus? det får du veta på oscarprgirl.tumblr.com en blogg full av modeinspiration och fantastiskt fotografi! GUIDELINES An advertorial page with an editorial tone of voice is complete with the logotypes of both the magazine and the advertiser Plaza Kvinna Promotion in collaboration with. Advertorial pages adhere to the Plaza Publishing Group s guidelines and are as such marked as adverts. Contact Therese fernberg/manager and ad sales Therese@PLAZAKVINNA.COM +46 (0)

7 technical data Ad sales Plaza Publishing Group AB Visiting Address Warfvinges väg 45 Mailing address: Box 302, Stockholm. Phone: +46 (0) Fax: +46 (0) For more info, please visit orders Therese Fernberg [Manager and Ad sales] phone: +46(0) Carina Svensson [Ad Sales] telefon: +46(0) Rosette Hirsch [Ad Sales] telefon: +46(0) traffic Farraba Haider phon e : +46(0) e - m ail: annons@plazakvinna.com technical data n u m ber of i s s ue s : 12/year pr i n t e d c i r c ul at ion : ex t s - e di t ion : ex pr i n t i ng proces s : Offset m a x i m u m s c r e e n d e n s i t y : 150 lpi bindi ng:adhesive binding C ol or s : Europe scale a d v e r t i s i n g m a t e r i a l : Digital. Sent in accordance with Plaza Publishing s material specification, which is attached with the order confirmation. i n s e r t p a p e r : 80g Nova Press. p a p e r c o v e r : 250g Galeri Art d i s t r i b u t e d b y : Tidsam r e a d e r s t a t i s t i c s b y : Orvesto debit information Insert, special placement smallest format full page add 10%. Swedish VAT added to all prices. a n n u l m e n t : Only in writing to the company at least three months prior to the publication date. other regulations The magazine reserves the right to refuse non-desirable adverts. complaints Complaints about inserted adverts must be made within 7 days of the publication date. Regarding any invoices a complaint should be made within 14 days of the invoice date. The magazine is not responsible for mistakes caused by deficient material. In case of adverts being delayed no right to compensation is given. Without an enclosed printing sample no right to compensation is given.

8 THEMES AND PUBLICATION PLAN 2015 NO 1. FESTIVE FASHION Make-up, quick fixes and winter travels [MATERIAL DEADLINE PUBLICATION DATE ] NO 2. EXERCISE Health boost and business special [MATERIAL DEADLINE PUBLICATION DATE ] NO 3. SPRING FASHION Fashion, beauty and interior trends [MATERIAL DEADLINE PUBLICATION DATE ] NO 4. HAIR SPECIAL Denim, weekend breaks and travels [MATERIAL DEADLINE PUBLICATION DATE ] NO 5. SWIMWEAR SPECIAL Body, fitness and sunglasses [MATERIAL DEADLINE PUBLICATION DATE ] NO 6. SUMMER FASHION Beauty, SPFs and fragrances [MATERIAL DEADLINE PUBLICATION DATE ] NO 7. HOLIDAY FASHION Watches, jewellery and beauty [MATERIAL DEADLINE PUBLICATION DATE ] NO 8. CAREER Hair and business fashion [MATERIAL DEADLINE PUBLICATION DATE ] NO 9. AUTUMN FASHION Trends, beauty and interior [MATERIAL DEADLINE PUBLICATION DATE ] NO 10. ACCESSORY SPECIAL Footwear, bags and denim [MATERIAL DEADLINE PUBLICATION DATE ] NO 11. BEAUTY SPECIAL Anti-age and outerwear [MATERIAL DEADLINE PUBLICATION DATE ] NO 12. CHRISTMAS SPECIAL Watches, jewellery, fragrances and spa [MATERIAL DEADLINE PUBLICATION DATE ] NO 01. FESTIVE FASHION Party make-up and winter travels [MATERIAL DEADLINE PUBLICATION DATE ]

9 PLAZAKVINNA.COM DAILY UPDATES AT PLAZAKVINNA.COM The news feed on plazakvinna.com is updated several times a day, giving our readers the latest fashion, culture and beauty news compiled by our web editor. plazakvinna.com collects material from the published magazines, including beauty product tests and travel guides. plazakvinna.com is currently home to ten bloggers sharing their daily lives and covering topics within fashion, beauty, health and lifestyle. OUR BLOGGERS Barnekow s Lifestyle & Beauty Engberg s Children s fashion blog Luxe by Daphne Léon Valerie Wigardt s Health blog Susanne s Interior blog Brock s Fashion blog Annas London blog Angelinas On-the-Go-blog Toves Gourmet blog Fashion by Kim B PAGE VIEWS/MONTH

10 PLAZAKVINNA.COM/WEBBANNONSERING TOP BANNER size 980x120 price 9,000 SEK/WEEK LARGE INLINE size 250x240 price 6,000 SEK/week SUPER INLINE size 250x600 price 8,000 sek/week INLINE size 250x120 price 4,000 sek/week ARTICLE BANNER Size 430x268 price 8,000 SEK/Week VIDEO INLINE size 250x240 price 10,000 sek/week BACKGROUND BANNER size 1666x700 price 15,000 sek/week booking of banners please contact THERESE FERNBERG +46 (0) minimum booking time 1 week [For further technical specification see the seperate attachment: Web advertisement]

11 plaza fashion tv WEB TV IN A STYLISH FORMAT In addition to being available on plazakvinna.com and our very own YouTube channel, Plaza Fashion TV is also broadcast on Kanal 7. Plaza Fashion TV gives viewers access to all corners of the fashion world, from behind to scenes to the catwalk. Visiting the fashion weeks in New York, Paris, London and Milan, the team has secured interviews with designers immediately after the shows, picked up the latest trends on and off the catwalk and met with the hottest fashionistas and bloggers. To date our Plaza Fashion TV team has interviewed Donna Karan, Michael Kors, Victoria Silvstedt and Molly Sandén to name but a few. Alongside our partners we have monitored events, catwalks, Stockholm Beauty Week, TV3 Top Model Sweden Event as well as reported daily on trends from Collector Swedish Open in Båstad. In 2014, we will continue to expand this exciting format and offer advertisers and partners the opportunity to own features by either incorporating their own moving images or a text body in the start and end of a feature. FOR SPONSORSHIP OF PLAZA FASHION TV, PLEASE CONTACT JENNIE BIRGMARK, EDITOR-IN-CHIEF/CREATIVE JENNIE@PLAZAKVINNA.COM +46 (0) MALIN LUNDBERG AGUILERA EDITOR-IN-CHIEF/EDITORIAL MALIN@PLAZAKVINNA.COM +46 (0)