Centerpartiets grafiska manual Version 2.2, 2007

Transkript

1 Centerpartiets grafiska manual Version 2.2, 2007 innehåll Centerpartiets logotyp 1 Centerpartiets färg 2 Centerpartiets typografi 3 Exempel och anvisningar 4 Kontakt & nerladdning 5

2 Centerpartiets logotyp 1.1 Det är viktigt att logotypen används på ett konsekvent sätt vad gäller utformning och färger, så att den alltid ger samma signal till mottagaren. Utformning och färgangivelser i denna manual är direktiv och får inte modifieras i något avseende.

3 Centerpartiets logotyp 1.2 Grundlogotyp Centerpartiets grundlogotyp.

4 Centerpartiets logotyp 1.3 Liggande logotyp Liggande logotypen används då utrymmet inte tillåter att grundlogotypen används.

5 Centerpartiets logotyp 1.4 Grundlogotyp i sv/vit

6 Centerpartiets logotyp 1.5 Liggande logotyp i sv/vit

7 Centerpartiets logotyp 1.6 Grundlogotyp med lokal avsändare Gävleborg Boden

8 Centerpartiets logotyp 1.7 Liggande logotyp med lokal avsändare Gävleborg Boden

9 Centerpartiets logotyp 1.8 Logotypens märke Centerpartiets märke, klövern, får användas enbart i två sammanhang: 1. Vid de tillfällen utrymmet inte tillåter att grundlogotyp eller liggande logotyp används. Se Exempel och anvisningar På trycksaker och liknande skall alltid märket placeras i det övre högra hörnet. Ordet Centerpartiet ska då alltid finnas med på samma yta. OBS! Se Exempel och anvisningar

10 Centerpartiets logotyp 1.9 Minsta tillåtna storlekar 30 mm 50 mm 14 mm 8 mm Grundlogotyp. Minsta storlek bredd 30 mm. Liggande logotyp. Minsta storlek bredd 50 mm. Märke normal. Minsta storlek bredd 14 mm. Märke mini. Minsta storlek bredd 8 mm.

11 Centerpartiets logotyp 1.10 Frizoner för grundlogotyp 1 x a 1 x a 1 x a 1 x a 1 x a 1 x a a 1,2 x a Boden a 1,5 x a Lämna alltid en frizon omkring logotypen.

12 Centerpartiets logotyp 1.11 Frizoner för liggande logotyp 1 x b b 1 x b 1 x b Gävleborg 1 x b 1 x b 1 x b 1 x b 1 x b b 1,5 x b Lämna alltid en frizon omkring logotypen

13 Centerpartiets färg 2 PANTONE 348 CMYK Centerpartiets grundfärg. PMS 348, CMYK 100 Cyan, 0 Magenta, 95 Yellow, 10 Black.

14 Centerpartiets typografi 3.1 Huvudtypsnitt Eureka Sans Regular ABCDEFGHIJKLMNOPQRSTUVXYZÅÄÖ abcdefghijklmnopqrstuvxyzåäö Eureka Sans Bold ABCDEFGHIJKLMNOPQRSTUVXYZÅÄÖ abcdefghijklmnopqrstuvxyzåäö Eureka Sans är Centerpartiets huvudtypsnitt. Det är viktigt att den typografi vi använder bidrar till att ge en enhetlig och konsekvent bild av Centerpartiet. Därför reglerar denna manual i vissa avseenden bruket av dessa typsnitt. Eureka Sans Regular ska användas som rubriktypsnitt och som texttypsnitt för kortare texter. Eureka Bold ska användas som underrubriker (versalt) och för texter i mindre grad, t ex i bildtexter, tabeller och liknande.

15 Centerpartiets typografi 3.2 Texttypsnitt Granjon ABCDEFGHIJKLMNOPQRSTUVXYZÅÄÖ abcdefghijklmnopqrstuvxyzåäö Granjon Kursiv ABCDEFGHIJKLMNOPQRSTUVXYZÅÄÖ abcdefghijklmnopqrstuvxyzåäö Granjon är den textypografi som ska användas i första hand. Exempelvis för längre textstycken och liknande. Granjon kursiv kan användas där ord eller meningar ska betonas. Times Roman kan användas som texttypografi i de fall typografin Granjon inte finns tillgängligt. I PowerPoint och liknande program kan Verdana användas som rubriktypsnitt och Times New Roman som texttypsnitt. På hemsidor används Arial eller Verdana

16 Centerpartiets typografi 3.3 Exempel på typografering The primary function of the typeface The primary function of the typeface So that it is fit for its purpose; plan out your typesetting, organize the use of space and handle typefaces in a way that makes the task of reading as easy as possible. The primary function of the typeface is functional, and aesthetics only play a part in special cirkumstances. Typography is the means for presenting text so that it is. Fit for its purpose; plan out your typesetting, organize the use of space. Typography is the means for presenting text so that it is fit for its purpose; plan out your typesetting, organize the use of space and handle typefaces in a way that makes the task of reading as easy as possible. The primary function of the typeface is functional, and aesthetics only play a part in special cirkumstances. So that it is fit for its purpose; plan out your typesetting, organize the use of space and handle typefaces in a way that makes the task of reading as easy as possible. The primary function of the typeface is functional, and aesthetics only play a part in special cirkumstances. Typography is the means for presenting text so that it is. Fit for its purpose; plan out your typesetting, organize the use of space. Typography is the means for presenting text so that it is fit for its purpose; plan out your typesetting, organize the use of space and handle typefaces in a way that makes the task of reading as easy as possible. The primary function of the typeface is functional, and aesthetics only play a part in special cirkumstances.

17 Centerpartiets typografi 3.4 Exempel på typografering The primary function of the typeface The primary function of the typeface So that it is fit for its purpose; plan out your typesetting, organize the use of space and handle typefaces in a way that makes the task of reading as easy as possible. The primary function of the typeface is functional, and aesthetics only play a part in special cirkumstances. Typography is the means for presenting text so that it is. TYPOGRAPHY IS for presenting text so that it is fit for its purpose; plan out your typesetting, organize the use of space and handle typefaces in a way that makes the task of reading as easy as possible. The primary function of the typeface is functional, and aesthetics only play a part in special cirkumstances. handle typefaces in a way that makes the task of reading as easy as possible. The primary function of the typeface is functional, and aesthetics only play a part in special cirkumstances. The primary function of the typeface is functional, and aesthetics only play a part in special cirkumstances. Typography is the means for presenting text so that it is fit for its purpose; plan out your typesetting, organize the use of space and handle typefaces in a way that makes the task of reading as easy as possible. The primary function of the typeface is functional, and aesthetics only play a part in special cirkumstances. PART IN SPECIAL CIRKUMSTANCES Is the medium. Typography is the means for presenting text so that it is fit for its purpose; plan out your typesetting, organize the use of space and handle typefaces in a way that makes the task of reading as easy as possible. The primary function of the typeface is functional. For presenting text so that it is fit for its pur. Typography is the means for presenting text so that it is fit for its purpose; plan out your typesetting, organize the use of space and handle typefaces in a way that makes the task of reading as easy as possible. The primary function of the typeface is functional, and aesthetics only play a part in special cirkumstances. IS THE MEANS FOR PRESENTING Is the medium. Typography is the means for presenting text so that pur. Presenting text so that it is fit for its purpose; plan out your typesetting, organize the use of space and handle typefaces in a way that makes the task of reading as easy as possible. The primary function of the typeface is functional, and aesthetics only play a part in special cirkumstances. The primary function of the typeface is functional, and aesthetics only play a part in special cirkumstances. PART IN SPECIAL CIRKUMSTANCES Is the medium. Typography is the means for presenting text so that it is fit for its purpose; plan out your typesetting, organize the use of space and handle typefaces in a way that makes the task of reading as easy as possible. The primary function of the typeface is functional. For presenting text so that it is fit for its pur. Typography is the means for presenting text so that it is fit for its purpose; plan out your typesetting, organize the use of space and handle typefaces in a way that makes the task of reading as easy as possible. IS THE MEANS FOR PRESENTING Is the medium. Typography is the means for presenting text so that pur. Presenting text so that it is fit for its purpose; plan out your typesetting, organize the use of space and MEANS FOR PRESENTING TEXT So that it is fit for its purpose; plan out your typesetting, organize the use of space and handle typefaces in a way that makes the task of reading as easy as possible. The primary function of the typeface is functional, and aesthetics only play a part in special cirkumstances. Typography is the means for presenting text so that it is fit for its purpose; plan out your typesetting, organize the use of space. The primary function of the typeface is functional, and aesthetics only play a part in special cirkumstances. Typography is the means for presenting text so that it is fit for its purpose; plan out your typesetting, organize the use of space and handle typefaces in a way that makes the task of reading as easy as possible. The primary function of the typeface is functional.

18 Centerpartiets typografi 3.5 Typografianvisning Typography is the means for presenting text so that it is fit for its purpose; plan out your typesetting, organize the use of space and handle typefaces in a way that makes the task of reading as easy as possible. The primary function of the typeface is functional, and aesthetics only play a part. Typography is the means for presenting text so that it is fit for its purpose; plan out your typesetting, organize the use of space and handle typefaces in a way that makes the task of reading as easy as possible. The primary function of the typeface is functional, and aesthetics only play a part. Typography is the means for presenting text so that it is fit for its purpose; plan out your typesetting, organize the use of space and handle typefaces in a way that makes the task of reading as easy as possible. The primary function of the typeface is functional, and aesthetics only play a part. Typography is the means for presenting text so that it is fit for its purpose; plan out your typesetting, organize the use of space and handle typefaces in a way that makes the task of reading as easy as possible. The primary function of the typeface is functional, and aesthetics only play a part. Med grön bakgrund får endast Eureka Sans användas och då endast med vit, negativ, text.

19 Exempel och anvisningar 4.1 Powerpoint exempel En borgerlig regering med Centerpartiet som drivande grön kraft That typography is the mean

20 Exempel och anvisningar 4.2 Placering av märke 1 x a 1 x a a Exempel på omslag till trycksak. Märket, klövern, är placerad i det övre högra hörnet. Frizonen är baserad på det nedre bladet i märket.

21 Det här är Centerpartiet Exempel och anvisningar 4.3 Exempel

22 Exempel och anvisningar 4.4 Det här är Centerpartiet Det här är Centerpartiet Det här är vi

23 Exempel och anvisningar 4.5 Exempel på avsändare Exempel på baksida. Grundlogotypen placeras centrerat med adressraden under.

24 Kontakt & nerladdning 5 Grundlogotypen C_CMYK.eps C_PMS348.eps C_svart.eps C_vit.eps Liggande logotyp C_ligg_vit.eps C_ligg_svart.eps C_ligg_CMYK.eps C_ligg_PMS348.eps Märke C_marke.vit.eps C_marke.PMS348.eps C_marke.CMYK.eps C_marke.svart.eps Märke mini C_marke.mini.vit.eps C_marke.mini.PMS348.eps C_marke.mini.CMYK.eps C_marke.mini.svart.eps Logotyper i eps-format hittar du på logotyp För frågor kontakta Emma Petersson: emma.petersson@centerpartiet.se