Version 1:2012 graphic manual

Transkript

1 Version 1:2012 graphic manual

2 Table of contents 3 OUR COMMUNICATIONS Target groups 3:1 Communication goals and arguments 3:2 Communication channels 3:3 Tone and design 3:4 4 OUR GRAPHIC IDENTITY Logos 4:1 Rules for the logo 4:2 Bar 4:3 Colours 4:4 Typography 4:5 4.3 External communications Advertisements 4.3:1 Catalogues 4.3:2 Brochures 4.3:3 Product information sheets 4.3:4 Price lists 4.3:5 NeWS (customer magazine) 4.3:6 enews (electronic customer magazine) 4.3:7 (information s) 4.3:8 epress (electronic press releases) 4.3:9 Social media 4.3:10 Videos 4:3: Choice of paper 4.1 Line of brand-promoting items Letter paper 4.1:1 Envelopes 4.1:2 Correspondence cards 4.1:3 Business cards 4.1:4 4.2 Digital templates signature 4.2:1 Letter templates 4.2:2 Fax templates 4.2:3 Presentation templates 4.2:4 Line of brand-promoting items 4.4:1 Printed matter 4.4:2 4.5 Promotional items Products 4.5:1 Clothing 4.5:2 Giveaways 4.5:3 Signs and flags 4.5:4 Vehicles 4.5:5 Exhibition material 4.5:6

3 Our communications We operate as a house of brands in some markets and as a branded house in others. For example, engcon Sweden sells the products of its subsidiaries Drivex and Mählers under separate brands, since the market is already familiar with these brands. In a market where none of our brands are known, our whole product range is launched as engcon so that we can market one brand instead of three. 3 Our communications Target groups 3:1 Communication goals 3:2 and arguments Communication channels 3:3 Tone and design 3:4 We realise that a target group s maturity level determines how they respond to our offering. Our communication guidelines explain which channels to use for communicating adapted messages and arguments to different target groups. A consistent theme should be clearly discernable in the design, language and content of our messages. The company s soft values should be emphasised in all our communications to reflect the fact that engcon s offering includes more than products and technology. This affects how we express ourselves and the type of pictures we use. You will find more about this under Tone and design. It is not possible to plan or shape all communications. For example, what if a journalist unexpectedly points a microphone at you and asks a question? In such situations, remember to act as cordially and professionally as possible, since everything we do and say affects engcon s brand.

4 Target groups In the mature Scandinavian market, our target group comprises all excavator owners in the construction industry, big and small alike. Our products are known here, and our aim is for new customers to choose us and for existing customers to make new deals. 3 OUR COMMUNICATIONS Target groups 3:1 Communication goals 3:2 and arguments Communication channels 3:3 Tone and design 3:5 In semi-mature and immature markets, it is necessary to build up a network of users who can act as our ambassadors. The highest priority should be given to well-known mid-sized and large construction companies with strong profitability. These companies can work with us to make engcon s products better known.

5 Communication goals and arguments We distinguish between different markets in this context too. In the mature Scandinavian market, our goal is to strengthen and consolidate engcon s position as a manufacturer of quality products that improve customers profitability. Through high quality and good, easily accessible service, engcon aims to be customers natural first choice. In semi-mature and immature markets, our goal is to raise awareness about engcon s products and offering. We emphasise our proven technology and the ways in which a tiltrotator increases the excavator s flexibility and profitability. 3 OUR COMMUNICATIONS Target groups 3:1 Communication goals and 3:2 arguments Communication channels 3:4 Tone and design 3:5

6 Communication channels The flexibility and convenience of the tiltrotator is best explained via moving images in the form of digital animations and videos. In light of this, engcon s customer magazine, an important tool in our customer relations, should be used to attract visitors to engcon s website. Among other things, the website should show the main customer stories in the form of videos and interviews. Advertisements are primarily used to generate interest in local shows and trade fairs where engcon is exhibiting. They are supplemented with brochures which visitors can take away with them. engcon s presence in social media such as Twitter, Facebook and YouTube will increase our points of contact with customers. 3 OUR COMMUNICATIONS Target groups 3:1 Communication goals 3:2 and arguments Communication channels 3:3 Tone and design 3:4

7 Tone and design As a company, engcon is professional and serious but not boring. On the contrary, engcon should be associated with fun, enthusiasm and humour. This image should also permeate our information and communication. This tone puts our message across, gets us remembered and encourages people to contact us. Similarly, the images we use should, wherever possible, arouse viewers interest and ideally surprise them. It is not important what somebody sees and reads right now, but what they remember later. 3 OUR COMMUNICATIONS Target groups 3:1 Communication goals 3:2 and arguments Communication channels 3:3 Tone and design 3:4 Pictures play a key role in building engcon s brand identity, a visual style that is unique to engcon. A common visual style is essential in creating a clear and distinct perception of our brand. Consequently, pictures cannot be chosen on the basis of personal taste and preference alone. Instead, it is important to consider what the pictures aim to convey and whether they are in line with our values. Picture guidelines Pictures should have a style that is both modern and rough in a toned-down way, and should convey action. Image pictures should be touched up to evoke the feeling of being drawn in towards engcon s offering. We create ideas and help our customers to develop and change their business concepts. These guidelines do not apply to purely documentary photographs that show our products in operation. In such cases, the aim is solely to document the process and not to build our image.

8 Layout guidelines As a tool for designing printed material, we have a common template which consists of a sort of grid. In all types of printed material, this grid should be used to divide the page to create a coherent design. However, the layout designer has a certain degree of freedom within this format. Because the page can be divided into so many rectangles, it is easy to create good balance and dynamics. As long as the design is composed creatively using the whole palette of grid combinations, you never risk ending up with a grid-like look. Always create a grid inside the margins of the document, and make each rectangle as square as possible. Below is an example of how this looks. 3 OUR COMMUNICATIONS Target groups 3:1 Communication goals 3:2 and arguments Communication channels 3:3 Tone and design 3:4

9 OUR GRAPHIC IDENTITY A common graphic style strengthens engcon s identity and makes us more easily recognisable. Only the engcon logo may be used. Because we want to be seen as ONE company, the names of brand-promoting items, concepts and products must be managed in a consistent manner. 4 OUR GRAPHIC IDENTITY Logos 4:1 Rules for the logo 4:2 Bar 4:3 Colours 4:4 Typography 4:5 This section explains how logos, colours and typography are used in different brand-promoting items. Each item produced should be based on these guidelines, so that our customers and dealers get the same image of engcon wherever they see us. Because we believe more strongly in creativity than in restrictions, the rules are few and simple. Everything is based on consistently using four basic elements: the engcon logo, the yellow or black bar, our fonts and something we call the engcon language an element to do with how our values are expressed in words, pictures and design. Using these four basic elements makes is easy to achieve variety and creative freedom in your communications. It also makes engcon s material easily recognisable and an effective promoter of the engcon brand.

10 Logo Brand The logo is our symbol and the ultimate expression of engcon s image. The name engcon is composed of the words Engström and construction. The logo is typographic and exists in three versions: black, white and yellow. The version you should choose depends on whether the logo will be used as an identifier or as sender details. 4 OUR GRAPHIC IDENTITY Logos 4:1 Rules for the logo 4:2 Bar 4:3 Colours 4:4 Typography 4:5 When the logo is used as an identifier, it is natural to display the logo at the beginning of the communication. In this case, the logo should appear in the top right-hand corner. engcon s brand promise, Success for you, should not be displayed with the logo because we haven t yet said anything that fulfils our promise. If the logo is used as sender details, it should be displayed at the bottom of the communication along with engcon s promise, Success for you. When the tag line is included, the content of the message must clearly live up to our brand promise. The logo is carefully designed and has a unique appearance. For this reason, the logo may not be modified. Furthermore, the logo may not be used in running text. The engcon logo is a registered trademark. Incorrect use of the logo may lead to serious legal problems concerning brand protection and copyrights. Consequently, it is vital to always use the logo correctly. FIRST CHOICE, IDENTIFIER Black against engcon yellow: engcon-black.pdf FIRST CHOICE, SENDER Black against engcon yellow: engcon_byline-black.pdf GREYSCALE Black against 0 50 % black: engcon-black.pdf engcon_byline-black.pdf GREYSCALE White against % black: engcon-neg.pdf engcon_byline-neg.pdf SPECIAL engcon yellow against % black: engcon-cmyk.pdf / engcon_byline-cmyk.pdf engcon-pms116.pdf / engcon_byline-pms116.pdf

11 Logos Subsidiaries Below is the logo for engcon Sweden, engcon s subsidiary in Sweden. Because engcon is the owner of the subsidiary, the engcon logo forms part of the name, followed by a separator line and the word Sweden. The logo exists in three colours: yellow, black and white. Because the logo is sometimes elongated, a further two versions exist: right-aligned (R) and left-aligned (L). The choice of logo depends on the background colour. To show the connection with engcon while simultaneously signalling a difference, the colours are inverted: yellow is replaced with black. 4 OUR GRAPHIC IDENTITY Logos 4:1 Rules for the logo 4:2 Bar 4:3 Colours 4:4 Typography 4:5 The logo is carefully designed and has a unique appearance. For this reason, the logo may not be modified. The engcon logo is a registered trademark. Incorrect use of the logo may lead to serious legal problems concerning brand protection and copyrights. Consequently, it is vital to always use the logo correctly. FIRST CHOICE engcon yellow against black: engcon_sweden-cmyk.pdf engcon_sweden-pms116.pdf FIRST CHOICE engcon yellow against black: engcon_sweden_r-cmyk.pdf engcon_sweden_r-pms116.pdf FIRST CHOICE engcon yellow against black: engcon_sweden_l-cmyk.pdf engcon_sweden_l-pms116.pdf GREYSCALE Black against 0 50% black: engcon_sweden-black.pdf engcon_sweden_r-black.pdf engcon_sweden_l-black.pdf GREYSCALE White against 0 50% black: engcon_sweden-neg.pdf engcon_sweden_r-neg.pdf engcon_sweden_l-neg.pdf SPECIAL Black against 51 ß 100% black: engcon_sweden-black.pdf engcon_sweden_r-black.pdf engcon_sweden_l-black.pdf

12 Rules for the logo To ensure that engcon s graphic identity is as clear and consistent as possible, it is strictly forbidden to modify our logo. The following rules exist to ensure that the logo is always presented correctly. 4 OUR GRAPHIC IDENTITY Logos 4:1 Rules for the logo 4:2 Bar 4:3 Colours 4:4 Typography 4:5 Size and position against bar The logos should, whenever possible, be placed on a bar in the brand s primary colour. For engcon, a black logo is displayed against a yellow bar. For a subsidiary, e.g. engcon Sweden, a yellow logo is displayed against a black bar. The colours are defined in the Colours section. The following formula should be used to calculate the size and position of the bar and logo: X=5% of the shortest side, rounded to the nearest whole number 2X 0,75X 0,75X 0,75X X 0,5X

13 Groups of logos When an engcon subsidiary operates as a house of brands (meaning that it sells several product brands), it must be made clear that the brand being marketed is one of several brands. This is done by grouping the brands together using engcon yellow separator lines. The logos are displayed with equal importance underneath the name of the subsidiary, using a black or negative version of each brand s logo. The tag line is not included here, to avoid the risk of the other product brands being confused with our promise. 4 OUR GRAPHIC IDENTITY Logos 4:1 Rules for the logo 4:2 Bar 4:3 Colours 4:4 Typography 4:5 POSITIVE Black against 0-50% black: Mahlers_engcon_Drivex-POS.pdf NEGATIVE White and engcon yellow against % black: Mahlers_engcon_Drivex-NEG.pdf

14 Logo positioning To ensure that engcon s material has a uniform look, we have established two basic rules for the logo s position on the bar, depending on whether the logo is to be used as an identifier or as sender details. Please note that an exception to these rules applies our website, since the logo has traditionally always appeared there in the upper left-hand corner. 4 OUR GRAPHIC IDENTITY Logos 4:1 Rules for the logo 4:2 Bar 4:3 Colours 4:4 Typography 4:5 Identifier When the logo is primarily used as an identifier, it is natural to display the logo at the beginning of the communication. In this case, the logo should appear in the top right-hand corner. Sender details If the logo is used as sender details, it should appear in the bottom left-hand corner or centred if not displayed against a bar.

15 Bar The purpose of the yellow bar is to increase our brand recognition. It reinforces the impression that engcon s main colours are yellow and black. The bar is always surrounded by a white margin which is 5% of the area s shortest side. The size of the area is discretionary. However, in certain documents such as catalogues, the grid system must be followed. The bar can cover the whole area, or can appear at the top or bottom of the document, depending on the purpose of the communication. 4 OUR GRAPHIC IDENTITY Logos 4:1 Rules for the logo 4:2 Bar 4:3 Colours 4:4 Typography 4:5 The bar The logo s position in the bar depends on whether it is as an identifier or as sender details.

16 Colours engcon yellow (PMS 116) is engcon s main colour. In addition to engcon yellow, greyscale and black are used to reinforce engcon s graphic identity. The colour codes to be used in different contexts are explained below. For engcon s subsidiaries, the colours are inverted: yellow is replaced with black and black is replaced with yellow. 4 OUR GRAPHIC IDENTITY Logos 4:1 Rules for the logo 4:2 Bar 4:3 Colours 4:4 Typography 4:5 engcon yellow engcon yellow is the main colour of our logo, and should therefore dominate our communications. This does not mean that it has to be the dominant colour in all contexts, although several of our main brand-promoting materials must include yellow. These materials include catalogues, advertisements and signs. Our standard logo (black) appears against the main colour. Black/greyscale Black is used to create maximum contrast against the yellow. This is engcon s only secondary colour, and exists in different shades of grey. Colours engcon yellow CMYK = 0, 16, 100, 0 RGB = 255, 211, 0 PMS = 116 C Black K = 100 % CMYK = 30, 0, 0, 100 RGB = 0, 0, 0 Greyscale K = 1 99 % White

17 Typography Typefaces (fonts) are a vital part of a company s graphic identity. If the chosen typefaces are used consistently, the viewer should, ideally, start recognising the company s visual style without even seeing the sender details. 4 OUR GRAPHIC IDENTITY Logos 4:1 Rules for the logo 4:2 Bar 4:3 Colours 4:4 Typography 4:5 FTo achieve a strong, credible typography, our chosen typeface is Berthold Akzidenz Grotesk. This is a sans-serif typeface designed by H. Berthold AG in 1896, and was originally called Accidenz-Grotesk. We chose this classic typeface because of its readability and clean, timeless style. It is mainly used for headers, but the Light cut also works well for body text. Exceptions In documents for which engcon s digital templates are used (letters, faxes etc.), we use the fonts Arial Black (in headers) and Arial (in body text). Typography Header Berthold Akzidenz Grotesk Super ABCDEFGHIJKLM NOPQRSTUVXYZÅÄÖ Alternative typography Header Arial Black Regular ABCDEFGHIJKLM NOPQRSTUVXYZÅÄÖ Typography Subhead Berthold Akzidenz Grotesk Medium abcdefghijklm nopqrstuvxyzåäö Alternative typography Subhead Arial Bold abcdefghijklm nopqrstuvxyzåäö Typography Body text Berthold Akzidenz Grotesk Light abcdefghijklm nopqrstuvxyzåäö Alternative typography Body text Arial Regular abcdefghijklm nopqrstuvxyzåäö

18 Typography Font format In order for the text in our communications to be legible, the font size and the line spacing must be harmonised. There are no set rules for which font size or line spacing to use, since factors such as the text area and the column width affect the choice. However, here are some guidelines: 4 OUR GRAPHIC IDENTITY Logos 4:1 Rules for the logo 4:2 Bar 4:3 Colours 4:4 Typography 4:5 Headers Headers should be eye-catching and look compact. For this reason, the line spacing should be two points larger than the font size. Example: 31/33 pt Lead paragraphs Lead paragraphs should look more airy than headers and be slightly larger than the body text. Lead paragraphs should give the impression of belonging more to the header than to the body text. Example: 11/15 pt or 13/17 pt Body text The body text usually contains the most characters, so should have a smaller font size while still retaining an airy feel. Example: 9/33 pt Captions Captions should have a smaller font size than body text and appear underneath or on an image. They need not have the same line spacing, since captions are usually short. Example: 7/9 pt

19 Line of brandpromoting items This chapter explains how we want engcon s basic line of brand-promoting items to look over the next few years. These brand-promoting items will be used as a core around which to develop our graphic identity. Creating a foundation of uniformly designed items will enable us to maintain a consistent graphic identity in the future. 4.1 Line of brand-promoting items Letter paper 4.1:1 Envelopes 4.1:2 Correspondence cards 4.1:3 Business cards 4.1:4

20 Letter paper Our letter paper will serve as a model for several other brand-promoting items. For this reason, it is vital that it has a clear and consistent look. The logo is displayed clearly as an identifier on the bar in the top right-hand corner. Our contact details are shown at the bottom. Subsidiaries that sell other brands besides engcon also have a row of logos displayed above their contact details. 4.1 Line of brand-promoting items Letter paper 4.1:1 Envelopes 4.1:2 Correspondence cards 4.1:3 Business cards 4.1:4 Letter paper: 50 % engcon Holding AB Vilohemsgatan 1, SE Strömsund Tel Fax E-post info@engcon.se Webb FB engcon Sweden AB Transportgatan 5, SE Strömsund Tel Fax E-post sweden@engcon.com Webb FB /mahlers, /drivex

21 Envelopes Envelopes are the brand-promoting items that are most visible externally. For this reason, they must clearly and consistently display our distinctive graphics to strengthen our identity. The bar with the logo cannot be displayed at the top because of the need to leave space for stamps and a postmark. Consequently, as an exception, it is positioned at the bottom of the envelope. 4.1 Line of brand-promoting items Letter paper 4.1:1 Envelopes 4.1:2 Correspondence cards 4.1:3 Business cards 4.1:4 Envelopes: 50 % engcon Sweden AB Transportgatan 5, SE Strömsund

22 Correspondence cards The correspondence cards we use for sending notification messages to dealers and customers play an important role in promoting engcon s brand and graphic identity. Sending a personal handwritten card emphasises our brand s personality: the perfect neighbour. In addition, correspondence cards provide yet another contact point to strengthen our graphic identity. 4.1 Line of brand-promoting items Letter paper 4.1:1 Envelopes 4.1:2 Correspondence cards 4.1:3 Business cards 4.1:4 Correspondence cards: 75 % engcon Holding AB Vilohemsgatan 1, SE Strömsund Tel Fax E-post info@engcon.se Webb FB engcon Sweden AB Transportgatan 5, SE Strömsund Tel Fax E-post sweden@engcon.com Webb FB

23 Business cards Business cards are among the main promoters of our graphic identity. This is especially true in the case of engcon s sales representatives, since business cards are one of the most common forms of contact with dealers and customers, who, in turn, are important ambassadors of our brand. 4.1 Line of brand-promoting items Letter paper 4.1:1 Envelopes 4.1:2 Correspondence cards 4.1:3 Business cards 4.1:4 Below, you can see our business cards for the parent company, which owns the engcon brand, and for a subsidiary which sells and markets the engcon brand. Business card, parent company: 75 % Sten Strömgren Communication Manager engcon Holding AB Vilohemsgatan 1, SE Strömsund Mob sten.stromgren@engcon.se Web FB Business card, subsidiary: 75 % Pär Björklund Försäljning engcon Sweden AB Transportgatan 5, Strömsund Tel Fax Dir Sms E-post par.bjorklund@engcon.com Webb FB

24 Digital templates This chapter explains how engcon s digital templates should look. These items are very important since they will be used in our daily work. Creating a foundation of uniformly designed items will enable us to maintain a perfectly consistent graphic identity. The logo functions as an identifier on our letter paper and other template documents, and on our websites. Note that the tag line is never included here. 4.2 Digital templates signature 4.2:1 Letter templates 4.2:2 Fax templates 4.2:3 Presentation templates 4.2:4

25 signature Our signature is our most frequently used brandpromoting element in external communications. Consequently, it is very important that everyone uses a common, uniform signature. The yellow bar with the logo on the right does not work very well because the width of the window may vary. For this reason, we have made an exception by only using a left-aligned logo. A distinction is made between the parent company and subsidiaries. 4.2 Digital templates signature 4.2:1 Letter templates 4.2:2 Fax templates 4.2:3 Presentation templates 4.2:4 signature

26 Letter templates Everyone should use our digital letter template when creating documents, to ensure consistency and uniformity in our communications. Always use our office typefaces: Arial Black in headers and Arial in body text. 4.2 Digital templates signature 4.2:1 Letter templates 4.2:2 Fax templates 4.2:3 Presentation templates 4.2:4 Letter templates (50 %) Datum: Rubrik 1 Brödtext Brödtext med indrag Rubrik 2 Brödtext Brödtext med indrag Rubrik 3 Brödtext Brödtext med indrag 1. Numrerad lista 2. Numrerad lista 3. Numrerad lista Datum: Punktlista Punktlista Punktlista Rubrik 1 Brödtext Brödtext med indrag Rubrik 2 Brödtext Brödtext med indrag Rubrik 3 Brödtext Brödtext med indrag 1. Numrerad lista 2. Numrerad lista 3. Numrerad lista Punktlista Punktlista Punktlista engcon Holding AB Vilohemsgatan 1, SE Strömsund Tel Fax E-post info@engcon.se Webb FB engcon Sweden AB Transportgatan 5, SE Strömsund Tel Fax E-post info@engcon.com Webb FB /mahlers, /drivex

27 Fax templates We send fewer and fewer faxes, but on the rare occasions that we do, faxes must also be consistent. Always use our templates with preset fields. Fill them out and use them as a cover sheet for your fax. 4.2 Digital templates signature 4.2:1 Letter templates 4.2:2 Fax templates 4.2:3 Presentation templates 4.2:4 Fax: 75 % TELEFAX Till / To Företag / Company Telefax no Från / From Antal sidor / Number of pages Datum / Date Meddelande / Massage TELEFAX Till / To Företag / Company Telefax no Från / From Antal sidor / Number of pages Datum / Date Meddelande / Massage engcon Holding AB Vilohemsgatan 1, SE Strömsund Tel Fax E-post info@engcon.se Webb FB engcon Sweden AB Transportgatan 5, SE Strömsund Tel Fax E-post sweden@engcon.se Webb FB /mahlers, /drivex

28 Presentation templates To convey a uniform image of engcon as a company, the same template must be followed for all internal and external presentations. The pages are intended for columns, not for long text passages. We suggest you use the note function in PowerPoint for writing your spoken script. This increases the chances of your audience concentrating on the presentation. It also makes the presentation easier to understand if it is sent between different people. Consequently, always follow the template when creating new presentations. The template also contains our permitted typefaces. 4.2 Digital templates signature 4.2:1 Letter templates 4.2:2 Fax templates 4.2:3 Presentation templates 4.2:4 Presentation template, parent company: 25 % Vorgabe für Präsentationen für die Vertriebsgesellschaften: 25 %

29 Advertisements Advertisements impact strongly on the way our brand is perceived, so it is vital to give pictures, text and design the right tone. Our advertisements are structured on the basis of blocks. Communications from engcon have a yellow bar and communications from subsidiaries have a black bar. The margin should be 5% of the shortest side of the advertisement. For example, in an advertisement sized 250 x 210 mm, the margin should be (210 x 0.05) = 10.5 mm. The distance between the blocks in the advertisement should be 50% of the margin. Consequently, in the example the distance would be (10.5 x 0.5) = 5.25 mm. 4.3 External communications Advertisements 4.3:1 Catalogues 4.3:2 Brochures 4.3:3 Product information sheets 4.3:4 Price lists 4.3:5 NeWS 4.3:6 enews 4.3:7 4.3:8 epress 4.3:9 Social media 4:3:10 Videos 4.3:11 Example of a German reference advertisement. Example of a Facebook advertisement. Se alla våra nyheter på Lesen Sie mehr über Georg Grabmeiers erfolgreiche Wahl unter engcon.com/germany Georg und die Kunst der richtigen Entscheidung! Gilla oss och tävla om en schyst T-shirt varje dag! Das Leben ist voller Entscheidungen und es ist eine Kunst, im richtigen Augenblick die richtige Entscheidung zu treffen. Nachdem Georg Grabmeier aus Reisbach viele Jahre bei BMW als Monteur gearbeitet hat, entschied er sich 1999, zum Baggerfahrer umzuschulen. Eine gute Wahl! Zehn Jahre später sah er zum ersten Mal einen Tiltrotator von engcon auf der Baumaschinenmesse Demopark. Dies brachte noch eine gute und rentable! Entscheidung mit sich. Bei den von mir ausgeführten Tätigkeiten, wie Kanalschachtarbeiten, Planierungsarbeiten, Gartenanlagen etc., erleichtert der Tiltrotator meine Arbeit wesentlich. Treffen auch Sie die richtige Entscheidung Wählen Sie einen Tiltrotator von engcon! engcon Germany GmbH Obere Grüben 7, DE WERTHEIM germany@engcon.com engcon Sweden AB Transportgatan 5, Strömsund Tel E-post sweden@engcon.com

30 Advertisements, continued Example of an informative advertisement from engcon. COMPETITION! Win a free 6-month trial of the engcon tiltrotator! 4.3 External communications Advertisements 4.3:1 Catalogues 4.3:2 Brochures 4.3:3 Product information sheets 4.3:4 Price lists 4.3:5 NeWS 4.3:6 enews 4.3:7 4.3:8 epress 4.3:9 Social media 4:3:10 Videos 4.3:11 Example of a job advertisement. It tilts, rotates and boosts your profit! We look forward to seeing you at engcon s stand, G-188, at ConExpo on March. We will be exhibiting our tiltrotators, which make your excavation operations faster and easier. And best of all, an engcon tiltrotator increases your excavator s versatility and your profitability. For more information, visit: engcon is a Swedish company and also the world leading manufacturer of Tiltrotators and other attachments for excavators. The Tiltrotator is a tool that acts like a wrist linking an attachment to the excavator. The success of the company is based on high degree of flexibility, customer adopted solutions in combination with a high service level, fast and safe deliveries of tiltrotators as well as accessories. Are you our new Sales Manager? We are looking for a Sales Manager to our German sales company situated in Wertheim outside Würzburg. The person we are looking for must have a broad sales profile, with experience regarding machines and attachments for the contracting companies as well as competence to guide and manage sales personnel. We believe that you are between years old have a technical background with practical experience are sales oriented and has been working as area salesman for the last 5 10 years are fluently in English are willing to relocate to Wertheim or close by For more information about the position, see or contact: MD Lars-Göran Stenberg at or Stig Engström at Send your application, not later than July 31 to lars-goran.stenberg@engcon.com engcon Germany GmbH Obere Grüben 7, Wertheim am Main, Germany Tel +49 (0) Fax +49 (0) info@engcon.com Examples of informative advertisements from a subsidiary. Ny högflödessvivel ger möjlighet att koppla flödeskrävande tillbehör direkt via tiltrotatorn. Sopvals öppnar möjligheter för specialuppdrag med grävmaskinen. engcon Microprop, styrsystem med möjlighet till band/hjulstyrning. Ny vikplog med bättre följsamhet och koniska vingar gör att plogen kastar snön effektivt. Ny serie effektiva plogar! Ny diagonalplog med rundad form som lyfter snön bättre. Nya modellen på väg! Nya produkter för nya möjligheter Kranarm för ökad räckvidd på grävmaskinen. Robust gaffelställ för användning tillsammans med grävmaskin. Nya Rossö 2010 kan ploga i högre hastigheter. Kraftigare hjulställ ger en stabilare gång utan vibrationer. engcon Sweden är bara namnet... Vi är 15 experter på redskap från Drivex, Mählers och engcon förstås! Lars Rönnestrand, vd engcon Sweden AB Möt våra nyheter i monter V6 på MaskinExpo maj! Genom engcon Sweden får du tillgång till ett oslagbart brett och heltäckande sortiment av produkter och tillbehör. Oavsett om du kör grävmaskin, hjullastare, lastbil eller väghyvel har vi det som gör din verksamhet mer lönsam och produktnyheter som skapar nya affärsmöjligheter och gör vardagen enklare. Möt oss på MaskinExpo så visar vi gärna dig hur! engcon Sweden AB är det gemensamma försäljningsbolaget för engcon, Drivex och Mählers i Sverige. Tillsammans kan vi erbjuda dig ett ännu bredare produktprogram för grävmaskiner, hjullastare, lastbilar och väghyvlar med heltäckande support från en och samma partner. Via återförsäljare och vårt växande nät av Auktoriserade Service Partners, ASP, ger vi dig närhet till service och reservdelar över hela landet. engcon Sweden AB Transportgatan 5, SE Strömsund Tel E-post sweden@engcon.se Ring och prata med en av våra telefonister som hjälper dig till någon av våra experter eller besök oss på

31 engcon Redskapskatalog 2 Intro engcon Redskapskatalog 4 System engcon Redskapskatalog engcon Innehåll 3 Redskapskatalog engcon System engcon 5 Catalogues Our catalogues constitute a significant part of engcon s marketing material. Our product catalogues also have an imagebuilding function since they contain our four basic components: the engcon logo, the yellow bar, our chosen typefaces and something we call the engcon language our values expressed in words, pictures and design. Logo Because we don t say anything about engcon on the catalogue cover, the logo should be positioned according to the identifier principle. See Logo positioning. 4.3 External communications Advertisements 4.3:1 Catalogues 4.3:2 Brochures 4.3:3 Product information sheets 4.3:4 Price lists 4.3:5 NeWS 4.3:6 enews 4.3:7 4.3:8 epress 4.3:9 Social media 4:3:10 Videos 4.3:11 Format The recommended formats are the A series and square formats. The A series is a standardised format that is practical to use. One of its advantages is that it easily fits into standard envelopes, folders, binders etc., which also saves costs on a daily basis. Remember to use a coordinated format if you are producing a series of related printed products. This shows they belong together when they are used together or displayed on a brochure stand. Grids Use grids when designing catalogues. Read more about grids under Tone and design. Example of a product catalogue front page, content and table of contents. REDSKAPSKATALOG Grävmaskin Utveckla din affärsidé upp till 32 ton Nya funktioner för grävaren nya jobb till företaget Vill du arbeta effektivare och hitta nya affärsmöjligheter? Tiltrotatorerna och redskapen från världens ledande tillverkare gör grävningen till en skön konst. Med System engcon och EC-Oil hydrauliskt redskapsfäste kan du snabbt skifta uppdrag och öka både nyttjandegraden och lönsamheten för din grävare eller traktorgrävare. Våra nya tiltrotatorer EC02B, EC10B, EC15B och EC20B har uppgraderats för att klara högre maskinvikter och är utvecklade tillsammans med EC-Oil, engcons snabbfäste med automatisk oljekoppling. EC-Oil underlättar byte mellan dina hydrauliska redskap, till exempel mellan gripar eller engcons helt nya markvibrator PP3200. Markvibratorn har variabel arbetsbredd och drivs via extrauttagen på tiltrotatorn, utan utvändiga slangar. Alla redskap styr du lätt och exakt med vårt nya proportionella styrsystem Microprop. Produkterna i System engcon är anpassade till varandra och förvandlar grävaren till ett multiverktyg för alla slags uppgifter. Välkommen att utforska marknadens bredaste tiltrotatorprogram för maskiner mellan 1,5 och 32 ton hos oss. Produktöversikt 04 System engcon 06 Tiltrotatorer EC02B: 1,5 3,5 ton 7 EC05B: 3 7 ton 7 EC10B: 6 14 ton 8 EC15B: ton 8 EC20B: ton 9 EC30: ton 9 10 Rotatorer och tiltfästen EC05B-R EC30-R: 3 32 ton 11 TFS30 TFS80: 1 32 ton 11 TFS1 TFS2: ton Griptillsatser GR05-GR30: 3 32 ton Redskapsfästen/skopgrindar EC-Oil 15 S30 S80 16 S1 S3 16 GS30 GS80 16 GS1 GS3 16 NYHET Sopvals, kranarm och gaffelställ för grävmaskiner. 17 Redskap Översikt Djupgrävningsskopa 20 Kabelskopa 20 Planeringsskopa 21 Asfaltskärare 22 Rivtand 22 Sten-/sorteringsgrip 23 Timmergrip 24 Kranarm 24 Gaffelställ 25 Markvibrator 26 Sopvals Tillval Styrsystem Microprop Specifikationer Ett komplett system som gör din grävare till en vinstmaskin Bredda och fördjupa maskinens kompetens Nu kan din grävmaskin bli ännu lönsammare. Vi har kompletterat vårt breda sortiment av redskap och tillbehör till grävande maskiner som exempelvis markvibrator, stenoch sorteringsgrip och snabbfästen för att nämna några med ytterligare ett antal egenutvecklade produkter i System engcon. Med tiltrotatorn som utgångspunkt finns här djupgrävnings-, planerings- och kabelskopor optimerade för användning med tiltrotator, tillsammans med asfaltskärare och rivtand för grävmaskiner mellan 1 32 ton. Alla produkter i redskapsprogrammet är anpassade till engcons övriga sortiment för grävmaskiner och ger dig en helhetslösning som breddar och fördjupar maskinens kompetens. System engconngcon engcon Academy ger ännu fler auktoriserade servicepartner engcon Academy fördjupar kunskapen om engcons produkter och hjälper vårt växande nät av återförsäljare världen över att ge ännu bättre service. Våra auktoriserade återförsäljare har genomgått engcon Academy och lagerför reservdelar för service och reparation. Kunnig personal och effektivare service sparar tid och pengar och ökar tryggheten för dig som kund. engcon kvalitetscertifierat SS-EN ISO 9001:2000 engcon miljöcertifierat SS-EN ISO 14001:2004

32 Catalogues, continued 4.3 Example of a product catalogue product pages and technical specifications. Redskapskatalog engcon Tiltrotatorer Tiltrotatorer upp till 32 ton EC02B: Anpassningsbar till alla grävmaskiner i viktklassen 1,5 3,5 ton Maximal tiltkraft och jämnare gång engcons tiltrotatorer är utrustade med dubbelverkande tiltcylindrar, för maximal tiltkraft och jämnare gång. Den jämna belastningen minskar brottkraften. Förutom fördelarna med styrka och funktionalitet, blir även reservdelar och kompletta cylindrar billigare. engcons cylindrar är också enklare att underhålla än andra förekommande typer. Ventilblocket sitter i underdelen, vilket ger minskad risk för kläm- och böjskador. engcons tiltrotatorer kan anpassas till de flesta av marknadens förekommande grävmaskiner och traktorgrävare med maskinvikt från 1,5 32 ton. Tiltrotatorn: Levereras komplett med slang, snabbkopplingar samt elinstallationsutrustning för en maskin. Infästningen kan anpassas till alla på marknaden förekommande maskiner. EC02B External communications Advertisements 4.3:1 Catalogues 4.3:2 Brochures 4.3:3 Product information sheets 4.3:4 Price lists 4.3:5 NeWS 4.3:6 enews 4.3:7 4.3:8 epress Rotation ± 40 tilt Uppfyller europeisk säkerhetsnorm Redskapsfäste: Vi erbjuder de flesta på marknaden förekommande snabbfästen. Styrsystem: Välj mellan flera olika styrsystem utifrån din maskins beskaffenhet. EC02B kan med fördel utrustas med engcons proportionella styrsystem Microprop, för steglös styrning med högsta precision. Elsystemet: Kan anpassas antingen för 12- eller 24-volts elsystem. 4.3:9 Social media 4:3:10 Videos 4.3:11 EC05B: Anpassningsbar till alla grävmaskiner i viktklassen 3 7 ton Tiltrotatorn: Levereras komplett med slang, snabbkopplingar samt elinstallationsutrustning för en maskin. Infästningen kan anpassas till flertalet maskiner. EC05B Rotation ± 40 tilt Uppfyller europeisk säkerhetsnorm Redskapsfäste: Vi erbjuder de flesta på marknaden förekommande snabbfästen. Tekniska specifikationer: s. 29 Styrsystem: Välj mellan flera olika styrsystem utifrån din maskins beskaffenhet. EC05B kan med fördel utrustas med engcons proportionella styrsystem Microprop, för steglös styrning med högsta precision. Elsystemet: Kan anpassas antingen för 12- eller 24-volts elsystem. Tillbehör: Griptillsats (s ) Tiltrotatorer 7 Redskapskatalog engcon Redskapsfästen EC-Oil ECO45 ECO60: Anpassningsbar till alla grävmaskiner i viktklassen 6 18 ton ECO45 ECO50 ECO60 EC-Oil är engcons snabbfästessystem för automatisk hydraulkoppling av hydrauliska redskap. Med EC-Oil-systemet under och ovanpå titrotatorn kan du dels växla mellan hydrauliska redskap från hytten, dels snabbt ta av tiltrotatorn och spara bränsle vid djupgrävning och lastning. Invändiga anslutningar, skyddade mot slag och smuts Elkontakt ger flexibel användning med tiltrotator och redskap Glappfri anslutning Robusta, pålitliga och prisvärda Låga inbyggnadsmått. Låg vikt Svetsat i höghållfast stål Typgodkänd lyftkrok Tiltrotator EC10B med EC-Oil på underdel. Robusta fästen och grindar Tekniska specifikationer: s. 32 EC-Oil, engcons snabbfästessystem med automatisk hydraulkopplingsfunktion, för alla dina hydrauliska redskap. Passar utmärkt tillsammans med engcons sten & sorteringsgrip, timmergrip, markvibrator. Passar också lika bra till andra verktyg som ex, hydraulhammare, gripskopor, etc. Redskapsfästen 15 engcon Redskapskatalog Redskapskatalog engcon Tillval Specifikationer Styrsystem Tiltrotatorer Microprop steglöst proportionalstyrsystem för tiltrotatorer Typ Bredd B: (mm) 155 Med vårt nya, steglösa proportionalstyrsystem Microprop kommer din grävare snabbare i arbete och blir svårare att stoppa. Microprop går snabbt att installera och är lätt att kalibrera och finjustera. Men framför allt är Microprop robust och driftsäkert, väl skyddat för fukt och damm. Bredd C: (mm) 160 Enkelt och snabbt att installera tack vare kontaktdonslösningar Automatisk grundkalibrering Systemet gör backup på inställningarna från hyttmodulen till aggregatmodulen PC-programvara med kalibrering under drift Display för visning av larm samt för att göra vissa inställningar 4st användarbanker för fyra olika förare Dubbelpytsarfunktion Möjlighet att flytta funktioner utan PC Robust design för att öka driftsäkerheten Finns som tillval eller eftermontage Möjlighet att välja joystick med rullar Möjlighet att välja universalhandtag för att undvika ingrepp på maskinen Microprop 180 Totallängd D: (mm) Tiltbar: 245 2x Av engcon rekommenderad max skopbredd: (mm) 900 1,5 3,5 Typ EC05B Bredd A: (mm) 220 Bredd C: (mm) 212 Totallängd D: (mm) 493 Bygghöjd E: (mm) 364 Arbetstryck: (MPa) Standardinfästningar: Av engcon rekommenderad max skopbredd: (mm) A från 270 2x40 E S45, S50 C D 1400 Max brytmoment: (knm) Basmaskinvikt: (t) D 290 Bygghöjd E: (mm) Av engcon rekommenderad max skopbredd: (mm) C EC10B Totallängd D: (mm) Standardinfästningar: B 3 7 Bredd B: (mm) Flödesbehov: (l/min) E 1200 Bredd C: (mm) Arbetstryck: (MPa) A S40, S45 Bredd A: (mm) Tiltbar: For detailed information on our sales outlets, visit You can find engcon products at most distributors of excavators and many accessories outlets throughout Europe. For other countries where engcon doesn t have its own company, contact engcon International. 2x40 Max brytmoment: (knm) Vikt: (kg) D från 155 Basmaskinvikt: (t) Typ C 263 Bredd B: (mm) Flödesbehov: (l/min) B 18 Basmaskinvikt: (t) Vikt: (kg) E S30, S40 Max brytmoment: (knm) Tiltbar: engcon guarantees the quality of your machines. från 65 Flödesbehov: (l/min) Arbetstryck: (MPa) Standardinfästningar: A 435 Bygghöjd E: (mm) Vikt: (kg) engcon International, tel: +46 (0) , fax: +46 (0) engcon Sweden, tel: +46 (0) , fax: + 46 (0) engcon Denmark, tel: +45 (20) , fax: +45 (64) engcon Finland, tel: +358 (50) , +358 (40) fax: +358 (63) engcon Germany, tel: +49 (0) , fax: +49 (0) engcon UK, tel: , fax: engcon France, tel: +33 (0) engcon Australia, tel: +61 (0) EC02B Bredd A: (mm) engcon förbehåller sig rätten till konstruktionsändringar utan föregående meddelande. 28 Tillval Specifikationer SV????ex info@engcon.com

33 With an engcon tiltrotator you increase your profitability and achieve success through: Lower fuel consumption Less wear on the machine Your dealer: A market-leading partner Brochures Brochures A brochure or folder is ideal if you need to design information material in a smaller format. This printed material should also follow our graphic identity so that we are perceived as a company. Logo Because we don t say anything about engcon on the cover of the engcon folder, the logo should be positioned according to the identifier principle. See Logo positioning. Format The recommended formats are the A series and square formats. The A series is a standardised format that is practical to use. One of its advantages is that it easily fits into standard envelopes, folders, binders etc., which also saves costs on a daily basis. Remember to use a coordinated format if you are producing a series of related printed products. This shows they belong together when they are used together or displayed on a brochure stand. Grids Use grids when designing catalogues. Read more about grids under Tone and design. 4.3 External communications Advertisements 4.3:1 Catalogues 4.3:2 Brochures 4.3:3 Product information sheets 4.3:4 Price lists 4.3:5 NeWS 4.3:6 enews 4.3:7 4.3:8 epress 4.3:9 Social media 4:3:10 Videos 4.3:11 Example of a concept presentation (6-page folder). some nice moves that boost your profit! The tiltrotator serves as the excavator s wrist, with unlimited rotation and tilting up to 40 degrees in two directions. success for you! Minimized manual labor Fewer machine movements A more flexible machine Greater precision Greater safety when changing attachments This is... a complete and profitable system With System engcon you get both tiltrotator and a complete range of tools and attachments. This total solution optimizes your machine s versatility and your profitability. In short, the tiltrotator is a profit system that allows you to perform jobs that used to be impossible. Explore more at: easy on the machine The tiltrotator reduces the need to move the machine while working. perfect in tight spaces With a tiltrotator the machine can work in tight spaces that would otherwise require manual labor. a fast multitasker The hydraulic quick hitch on engcon s tiltrotator makes it possible to quickly and safely switch the different tools and attachments on the excavator. maximum fuel efficiency Moving the machine less times and finishing the job faster reduces fuel consumption. a timesaver Because of its flexibility and accuracy the excavator does not need to be moved, even in complicated jobs. an innovative solution with proven technology engcon launched its first tiltrotator in 1992 and today the company is the global leader.... a safe choice Worksites are safer when machines don t have to be moved as often and less manual labor is needed. With the hydraulic quick hitch and our safety system, drivers never have to climb out of the cab and attachments can t come loose.

34 Brochures, continued 4.3 Example of a company presentation (6-page folder). External communications Advertisements 4.3:1 Catalogues 4.3:2 Brochures 4.3:3 Product information sheets 4.3:4 Price lists 4.3:5 NeWS 4.3:6 enews 4.3:7 4.3:8 epress Ring och fråga vår växel om sortimentet du söker! Nedan finner du dessutom direkt kontaktinformation till våra experter. Alla våra medarbetare har kunskap om alla tre sortimenten, men för att göra det ännu lättare för dig som kund, har vi markerat vilka områden de har speciellt goda kunskaper i. M M Sven-Örjan Anderstig Eftermarknad Tel Mail sven.anderstig@engcon.com M Kristian Orell Support/Eftermarknad Tel Mail kristian.orell@engcon.com Pär Björklund Försäljning Tel Mail par.bjorklund@engcon.com ystem t kapss 3 reds d lönsamhe a för ök Stefan Karlsson Eftermarknad Tel Mail stefan.karlsson@engcon.com e Mats Axelsson Försäljning Tel Mail mats.axelsson@engcon.com Jens Mårtensson Eftermarknad Tel Mail jens.martensson@engcon.com e med till behör för grävmas lastbilar kiner, hju och vägh llastare, yvlar. Be webb på sök gärna vår gcon.co m/swed en Dessuto m stötta r vi våra efter din kunder a inköp långt. Via vårt växa återförsä nde nät ljare oc h av Aukto Partners riserade, ASP, ge Service r vi dig och res närhet ervdelar till servi över he ce la lande t. 4.3:11 Mats Skoglund Försäljning Tel Mail mats.skoglund@engcon.com Anders Sjöbom Eftermarknad Tel Mail anders.sjobom@engcon.com e r på ett ställe! Videos e e I engcon Sweden har vi sa produkte mlat all r och tjä a nster so Drivex oc m rör en h Mähle gcon, rs i Sveri starka sä ge. Samt lj- och su våra pp en spets ortresurs kompete er med ns som kommer ingen an i närheten nan av. Tack va re det ge mensam bolaget ma försä får du so ljningsm kund brett oc ett oslag h heltäck bart ande pro duktprog ram 4:3:10 M M Alla fö rdela 4.3:9 Social media e Patrik Holmgren Support Tel Mail patrik.holmgren@engcon.com e Lars Ringbert Support Tel Mail lars.ringbert@engcon.com e D D Jimmy Svedberg Försäljning Tel Mail jimmy.svedberg@engcon.com D Pär Närås Försäljning Tel Mail par.naras@engcon.com D Roger Andersson Försäljning/Support Tel Mail roger.andersson@engcon.com Mikael Fridlund Försäljning Tel Mail mikael.fridlund@engcon.com e D Michael Mårtensson Eftermarknad Tel Mail micael.martensson@engcon.com Lars Rönnestrand vd Tel Mail lars.ronnestrand@engcon.com en n Swed engco namnet... är bara xperter e Vi är 16 ap från k s d re och å p Mählers Drivex, rstås! fö engcon nd nnestra Lars Rö Sweden on vd, engc engcon Sweden AB Transportgatan 5, Strömsund Tel Fax E-post sweden@engcon.com Webb FB é Utveckla din affärsid upp till 32 ton en er? Tiltrotatorerna och redskap och hitta nya affärsmöjlighet engcon Vill du arbeta effektivare skön konst. Med System re gör grävningen till en nyttjandefrån världens ledande tillverka uppdrag och öka både sfäste kan du snabbt skifta redskap iskt utforska att hydraul och rävare. Välkommen för din grävare eller traktorg graden och lönsamheten 1,5 och 32 ton hos oss. rprogram för maskiner mellan marknadens bredaste tiltrotato Byt entreprenad på 10 sekunder Vill du förenkla ditt arbete och byta uppdrag sekundsnabbt? Då ska du hålla utkik efter vårt hydrauliska redskapsfäste, som lanserades under Tack vare System Drivex kompletta program av skopor, plogar och redskap för materialhantering kan du hitta nya affärsmöjligheter för din hjullastare eller traktorgrävare året runt. Vår nya upptagande frontsop är ett bra exempel. Med stor volym och enkel tömning ökar den och övriga redskap din kapacitet och lönsamhet säsong efter säsong. Öka din kapa 365 dagar pe citet r år Höj nyttjandegrad en på din lastb il. Röj snö och Mählers. Våra underhåll grus redskap är bygg vägar med utrus da för att hålla tning från citet sommar som säsong efter säso vinter. Flexibla ng och ökar din infästningar unde kapaparallellogram rlättar monterin met i System Mäh g och plogbyte lers gör det möjli lastbil. Produktp och gt att använda rogrammet omfa plog ar för hjullastare ttar även hyve dikningsvinge till lblad för lastbil och strängspridare samt sidovinge till väghyvel., snöstopp, gc on ex iv m te Dr rs le äh Sy ste m en s Sy em M st Sy lastare Redskap Grävmaskin/Gräv psfästen grip Tilt- och redska Tiltrotatorer med och utan Kabelskopor or Planeringsskopor Kranarmar Grävskop torer rare Rivare Markvibra Gaffelställ Asfaltskä gripar Timmergripar Sopvals Sten- och sorterings Redskap Hjullastare/Grävlastare/Traktor Lättmaterialskopor Grusskopor Planeringsskopor Återfyllnadsskopor Klaffskopor Fästen och adapters Mekaniska och hydrauliska kranarmar Mekaniska och hydrauliska gaffelställ Vikplogar Diagonalplogar Sidoplogar Sandspridarskopor Frontsopmaskin Redskap Lastb il Plogfästen och parallellogr am Diagonalplo Hydrauliska skjutb gar ommar Hyvel blad Snöstopp yvel/ Special Snöstopp Diknin Grussträngspridar gsvingar e Sidoplogar Flygfältsplo gar Redskap Vägh

35 A Product information sheets When customers request information about a specific product, you can give them our product information sheets instead of the whole catalogue. For this reason, the product information sheets are designed in the same way as the catalogue. Logo Because we don t say anything about engcon on the cover of the product information sheet, the logo should be positioned according to the identifier principle. See Logo positioning. Format The recommended formats are the A series and square formats. The A series is a standardised format that is practical to use. One of its advantages is that it easily fits into standard envelopes, folders, binders etc., which also saves costs on a daily basis. Remember to use a coordinated format if you are producing a series of related printed products. This shows they belong together when they are used together or displayed on a brochure stand. 4.3 External communications Advertisements 4.3:1 Catalogues 4.3:2 Brochures 4.3:3 Product information sheets 4.3:4 Price lists 4.3:5 NeWS 4.3:6 enews 4.3:7 4.3:8 epress 4.3:9 Social media 4:3:10 Videos 4.3:11 Grids Use grids when designing catalogues. Read more about grids under Tone and design. Example of a product information sheet. Tiltrotatorer EC02B Redskapsfästen ec-oil eco45 eco60 EC02B: Anpassningsbar till alla grävmaskiner i viktklassen 1,5 3,5 ton ECO45 ECO60: Anpassningsbar till alla grävmaskiner i viktklassen 6 18 ton Tiltrotatorn: Levereras komplett med slang, snabbkopplingar samt elinstallationsutrustning för en maskin. Infästningen kan anpassas till alla på marknaden förekommande maskiner. Rotation ±40 tilt Uppfyller europeisk säkerhetsnorm EC02B EC-Oil är engcons snabbfästessystem för automatisk hydraulkoppling av hydrauliska redskap. Med EC-Oil-systemet under och ovanpå titrotatorn kan du dels växla mellan hydrauliska redskap från hytten, dels snabbt ta av tiltrotatorn och spara bränsle vid djup - grävning och lastning. ECO45 ECO50 ECO60 Redskapsfäste: Vi erbjuder de flesta på marknaden förekommande snabbfästen. Invändiga anslutningar, skyddade mot slag och smuts Elkontakt ger flexibel användning med tiltrotator och Styrsystem: Välj mellan olika styrsystem utifrån din maskins beskaffenhet. EC02B kan med fördel utrustas med engcons proportionella styrsystem Microprop, för steglös styrning med högsta precision. redskap Glappfri anslutning Robusta, pålitliga och prisvärda Låga inbyggnadsmått. Låg vikt Svetsat i höghållfast stål Elsystem: Kan anpassas antingen för 12- eller Typgodkänd lyftkrok 24-volts elsystem. Specifikationer Typ EC02B Tiltrotator EC10B med EC-Oil på underdel. Bredd A: (mm) 180 Bredd B: (mm) 155 Bredd C: (mm) 160 Totallängd D: (mm) 435 Bygghöjd E: (mm) 245 REDS KAPSSYSTE M FÖ R Ö KAD LÖ N SAM H ET Vikt: (kg) från 65 Tiltbar: 2x40 Flödesbehov: (l/min) E engcon Sweden AB Transportgatan 5, SE Strömsund Tel Fax E-post sweden@engcon.com Specifikationer Webb Typ ECO45 ECO50 ECO60 Arbetstryck: (MPa) Axeldiameter A: (mm) Ø45 Ø50 Ø60 Standardinfästningar: S30, S40 Av engcon rekommenderad max skopbredd: (mm) 900 Max brytmoment: (knm) 18 Basmaskinvikt: (t) 1,5 3,5 B C D Bredd B: (mm) Längd C: (mm) Bygghöjd D: (mm)* Vikt: (kg)* B A C D Flöde: (l/min) Max tryck: (MPa) Basmaskinvikt: (t) * Beroende på maskininfästning REDSKAPSSYSTEM FÖ R Ö KAD LÖNSAMHET engcon Sweden AB Transportgatan 5, SE Strömsund Tel Fax E-post sweden@engcon.com Webb Redskapssystem för ökad lönsamhet engcon Sweden AB Transportgatan 5, SE Strömsund Tel Fax E-post sweden@engcon.com Webb

36 Price lists Our price lists are designed to be coordinated with the product catalogue. Logo Because we don t say anything about engcon on the cover of the product information sheet, the logo should be positioned according to the identifier principle. See Logo positioning. Format The recommended formats are the A series and square formats. The A series is a standardised format that is practical to use. One of its advantages is that it easily fits into standard envelopes, folders, binders etc., which also saves costs on a daily basis. Remember to use a coordinated format if you are producing a series of related printed products. This shows they belong together when they are used together or displayed on a brochure stand. 4.3 External communications Advertisements 4.3:1 Catalogues 4.3:2 Brochures 4.3:3 Product information sheets 4.3:4 Price lists 4.3:5 NeWS 4.3:6 enews 4.3:7 4.3:8 epress 4.3:9 Social media 4:3:10 Videos 4.3:11 Grids Use grids when designing catalogues. Read more about grids under Tone and design. Example of a price list. Tiltrotatorer EC05B Tiltrotator EC05B för maskiner mellan 3 7 ton Anpassningsbar till alla grävmaskiner i viktklassen 3 7 ton Grävmaskinens utrustning Välj rätt styrsystem krävs SS0 1 SS3 2 SS5 SS9 SS10 3 µ SS10 6 µ SS10 7 Tiltrotatorn: Levereras komplett med slang, snabbkopplingar samt elinstallationsutrustning för en maskin. Infästningen kan anpassas till flertalet maskiner. Rotation ± 40 tilt Uppfyller europeisk säkerhetsnorm Redskapsfäste: Vi erbjuder de flesta på marknaden EC05B Ett dubbelverkande uttag Två dubbelverkande uttag Låshydr. Fäste, över inklusive under Priser maskinelsats Direktinfäst* S S40 S Direktinfäst* S45, S S45, S50 S45, S Direktinfäst* SMP3, förekommande snabbfästen. Funktion Tiltrotatorn innehåller Styrsystem: Välj mellan flera olika styrsystem utifrån din maskins beskaffenhet. EC05B kan med fördel utrustas med engcons proportionella styrsystem Microprop, för steglös styrning med högsta precision. Elsystemet: Kan anpassas antingen för 12- eller 24- volts elsystem. Tillbehör: Griptillsats (s ) Samtidig tilt / rotering Samtidig tilt / rotering / extra 1 5 ett extra hydrauluttag Propstyrning Låshydr. Tillbehör Tillägg OBS Gripen använder ett extrauttag Grip typ 05 (integrerad, endast S40) OBS Gripen använder ett extrauttag Grip typ 10 (integrerad) Dubbelpytsare Microprop - tillägg Danfosshandtag Specifikationer Typ EC05B Bredd A: (mm) 263 Bredd B: (mm) 220 Bredd C: (mm) 212 Totallängd D: (mm) 493 Bygghöjd E: (mm) 364 A Allmän information För närmare förklaring av fästen och styrsystem se sidan 11 resp sidan 19 Tiltrotator med integrerad grip levereras med extrauttag som standard 1 För extrauttag behövs ytterligare ett dubbelverkande uttag 2 Priset på SS3 inkluderar förgrenat lås 3 Inklusive universalhandtag 4 Även med ett enkelverkande uttag vid SS5 och SS10 5 Funktion beroende på maskinens beskaffenhet 6 Handtag mm ingår i SS10 µ (Otto) 7 Handtag Danfoss ingår i SS10 SVAB Vikt: (kg) från 155 Tiltbar: 2x40 Flödesbehov: (l/min) Arbetstryck: (MPa) E x Kontakta engcon för prisuppgift * Frånpris - avvikelser kan förekomma beroende på maskinmodell. Exakt pris dir, infästningar finns i priskonfiguratorn alt, kontakta engcon. Standardinfästningar: S30, S40 Av engcon rekommenderad max skopbredd: (mm) 1200 Max brytmoment: (knm) 45 B C D Basmaskinvikt: (t) 3 7

37 NeWS Our customer magazine, NeWS, is one of our most important customer communication channels. NeWS is published in three editions, which are issued two to four times a year. The Nordic edition is for our mature market, Europe is for our immature market and Global is for our very immature market. NeWS contains stories on successful business cases from each market which highlight customer benefits, information about new products, competitions, recent news etc. Our customer magazine is issued by our subsidiaries, so it has a slightly more neutral design than other marketing material because some of our subsidiaries sell other brands in addition to engcon. 4.3 External communications Advertisements 4.3:1 Catalogues 4.3:2 Brochures 4.3:3 Product information sheets 4.3:4 Price lists 4.3:5 NeWS 4.3:6 enews 4.3:7 4.3:8 epress 4.3:9 Social media 4:3:10 Videos 4.3:11 Logo Because we don t say anything about engcon on the cover, the logo should be positioned according to the identifier principle. See Logo positioning. Format The format is based on our recommended formats (the A series), but is cropped height-wise to give it a more magazinelike feel and distinguish it from a catalogue. Grids Grids are used as a tool for designing the magazine. With the right layout, they create a balanced dynamic on each page. Read more about grids under Tone and design. Example of NeWS cover. EUROPE # 01 GROUP SPECIAL # 01 GROUP Tiltrotatorn är ovärderlig för Malcolm Las exigencias de los clientes son determi nantes: el rotor basculante es imprescindible! VEA EL VIDEOCLIP EN: engcon.com s. 4 5 PAGE 18 Ny sopvals La pareja perfecta Tensión a gran altura Med en tiltrotator får spaden vila s. 3 s. 6 Tiltrotator är anrika Heitzers framtid s. 8 P. 12 Por el buen camino en Turquía P. 17 P. 18

38 En vanlig snöslunga för hjullastare klarar inte så här hårda förhållanden, säger föraren Tore Åberg. Med hjälp av tiltrotatorn kan Jonas Nilsson snabbt och smidigt resa och placera de stora kraftledningsstolparna på rätt plats. NeWS, continued Example of Nordic NeWS. NORDIC #02 GROUP Kundernas krav styr tiltrotator är ett måste! 4.3 External communications Advertisements 4.3:1 Catalogues 4.3:2 Brochures 4.3:3 Product information sheets 4.3:4 Price lists 4.3:5 NeWS 4.3:6 enews 4.3:7 4.3:8 epress 4.3:9 Social media 4:3:10 Videos 4.3:11 SE FILMEN PÅ engcon.com/sweden s. 4 Bekvämare och effektivare Spänning på hög nivå Snölastare är det enda rimliga s. 8 s. 11 s. 14 Tore rensar Östersund från snö Snölastare är det enda rimliga Rekordet är 46 sekunder, men snittiden för att fylla ett lastbilsflak med 25 kubikmeter snö är strax under minuten. Och Tore Åberg, som kör snölastaren från Mählers, ser inga andra alternativ för bortforsling av snö i städer. Östersunds kommun har tre snölastare och det är det enda rimliga när det gäller kapacitet och säkerhet. Matematik kan vara fascinerande även för den oinvigde, när det handlar om Ett fjäll konkreta räkneövningar. Som i Tore Åbergs fall där han sitter i en Volvo L60F För att lastbilarna ska ta sig uppför det branta fjället, kör Björn Johansson med snölastare och äter sig igenom de isiga snöplogskanterna i Östersund. runt med sin Scania R420 utrustad med ett underbett/hyvelblad och hyvlar När snösträngen eller plogkanten är tillräckligt stor, fyller han sex lastbilar med snötippen. Björn har dessutom en vattentunna på flaket för att hela tiden upp till 25 lass vardera om dagen. Och varje flak tar cirka 25 kubikmeter. Det blir vattna och förstärka tippen. hela kubikmeter snö på en dag! Det är inte svårt att förstå att denna typ av arbete är både riskabelt och Ja, det går undan och jag trivs otroligt bra med jobbet, säger Tore medan kräver erfaren personal. Skulle tippen spricka kan konsekvenserna bli ödesdigra. han forcerar de stenhårda snövallarna som bildats inne i centrum efter allt snöande. Vi är ensamma i Sverige om detta koncept med att bygga snöberg på detta Det går att ta räkneövningen ett steg till. I industriområdet Odenskog, i utkanten av stan, har det i vinter byggts upp en enorm snötipp. Med hjälp av de berättar att han hade besök av journalister från hela Sverige för några år sedan sätt, säger Kenneth Winterqvist, chef för väghållningen i Östersund, som också tre snölastarna och ett koppel lastbilar. då tippen innehöll rekordmängden kubikmeter snö. Vid vårt besök är det ett snöberg på cirka 40 meters höjd och innehåller omkring kubikmeter snö. effektiva snöröjningen Alla är överens om att det är kapaciteten hos snölastarna som gör den möjlig. SE FILMEN PÅ engcon.com/sweden 8 9 Spänning på hög nivå Kraftledningsstolparna är enorma: 20 meter höga och väger drygt ett ton styck. Ändå ser det så enkelt ut när Jonas Nilsson reser dem, en efter en, och placerar dem i de två meter djupa hålen. Tack vare tiltrotatorn, behöver jag aldrig planera hur jag ska stå för att först greppa och sedan resa dem. Det är Jämtkraft som bygger den fem mil långa kraftledningen mellan vindkraftsparken i Ollebacken till elverket i Kattstrupeforsen. Totalt ska den nya 130 kilovoltsledningen bestå av 267 ställ med två eller tre stolpar vardera. Entreprenör är Hjorts Entreprenad & Mekaniska AB och förare på en för året ny Hitachi Zaxis 225, utrustad med en engcon EC30 tiltrotator, en Palfinger PK29002 kran samt Grab John skopa är 28 årige Jonas Nilsson. Det är ett fritt och bra jobb och jag får vara ute hela dagarna, säger Jonas nöjt. Han gjorde faktiskt värnplikten som maskinförare, men sedan hamnade han på ett kontorsjobb i Östersund. Det var inte alls kul, minns han. Så det blev en påbyggnadsutbildning till maskinförare och här sitter han nu och trivs på jobbet. Mjukt och precist Att jobba och ansvara för en maskin som både kan gräva och resa stolpar är inte det enklaste. Men Jonas manövrerar både maskinen och kranen med mjuka och precisa rörelser. Att vara för hastig i det här arbetet kan få ödesdigra konsekvenser, eftersom de två linjemontörerna Stefan Svensson och David Antonsson hela tiden befinner sig i närheten. Skulle någon av oss tappa koncentrationen eller göra ett misstag kan det faktiskt få ödesdigra konsekvenser säger Jonas. Efter att Jonas grävt ned båda stolparna, är det dags att lyfta upp tvärbalken som själva kraftledningen skall hängas upp i. Stefan och David förbereder med att montera isolatorerna och sedan lyfter Jonas med högsta precision upp balken på plats. Med raska kliv klättrar Stefan och David upp och på 18 meters höjd och bultar fast balken mot stolparna. I början så klarade de av ett ställ om dagen. Nu har de fått upp tempot och gör klart 1,5 2 ställ om dagen. Och tiltrotatorn är ovärderlig i jobbet. Tack vare tiltrotatorn behöver jag inte planera hur jag ska stå när jag greppar stolparna och sedan reser dem. Med tiltrotatorn går det också mycket smidigare och snabbare att återfylla runt stolparna. Och det är bra att det går snabbt. Hjorts Entreprenad, som specialiserat sig på linjebyggarbeten och kabelförläggning, har fullt upp tack vare den svenska satsningen på att öka leveranssäkerheten på el. Så för Jonas väntar nya utmaningar. SE FILMEN PÅ engcon.com/sweden 14 15

39 enews enews is the digital version of NeWS, our customer magazine. enews is distributed to everyone on our mailing list, which is an inexpensive distribution channel. Due to limited space, we show a short lead paragraph with reference to continued reading on engcon s website. enews is published in three editions, which are issued two to four times a year. The Nordic edition is for our mature market, Europe is for our immature market and Global is for our very immature market. enews contains stories on successful business cases from each market which highlight customer benefits, information about new products, competitions, recent news etc. enews is issued by our subsidiaries, so it has a slightly more neutral design than other marketing material because some of our subsidiaries sell other brands in addition to engcon. 4.3 External communications Advertisements 4.3:1 Catalogues 4.3:2 Brochures 4.3:3 Product information sheets 4.3:4 Price lists 4.3:5 NeWS 4.3:6 enews 4.3:7 4.3:8 epress 4.3:9 Social media 4:3:10 Videos 4.3:11 Example of enews.

40 When we want to send s with information about campaigns, company news, product changes etc., we use , our template. should be regarded more as an information letter than a newsletter. Example of External communications Advertisements 4.3:1 Catalogues 4.3:2 Brochures 4.3:3 Product information sheets 4.3:4 Price lists 4.3:5 NeWS 4.3:6 enews 4.3:7 4.3:8 epress 4.3:9 Social media 4:3:10 Videos 4.3:11

41 epress When we issue press releases, we can use a document template or a digital template. The document template is created in InDesign, where you can generate a PDF and send it to the media. The digital template is created in our ing program, and the can be sent directly via this program when the content is ready. 4.3 External communications Advertisements 4.3:1 Catalogues 4.3:2 Brochures 4.3:3 Product information sheets 4.3:4 Price lists 4.3:5 NeWS 4.3:6 enews 4.3:7 4.3:8 epress 4.3:9 Social media 4:3:10 Videos 4.3:11 Example of epress from the document template. PRESS GLOBAL 03:11 GROUP engcon steps into the American market The Swedish version of The American Dream MEET US: engcon can be found at booth G 188 at ConExpo. We will be demonstrating how the tiltrotator functions in practice and you will also get the chance to meet and interview engcon s founder, Stig Engström. During ConExpo, you can also reach Stig Engström via telephone: More information, downloadable pictures and film clips can be found at: engcon, the world-leading manufacturer of the tiltrotator is establishing itself in the American constructor s market. The 2011 ConExpo exposition has been chosen to launch this venture; the founder himself, Stig Engström, will be there with a delegation from engcon to show the unique properties of the tiltrotator. This is my dream! To come to America and ConExpo and meet professional excavator operators who still haven t come across the tiltrotator. We are going to make our mark here as well, I m convinced of that, says Stig Engström. PRESS RELEASE FOR FREE PUBLICATION Stig Engström symbolizes the Swedish version of The American Dream. From the little community of Strömsund in northern Sweden, he has dedicated all his time and money to develop the tiltrotator a type of wrist for the excavator s finger that can both rotate and tilt. The company lived a modest life at the start of the 90 s, but with new technical solutions and enthusiastic pioneer customers, stories of engcon s tiltrotator began to spread through the Swedish contractor s branch. Today, and numerous contractor s awards later, engcon s tiltrotator is a must-have for every excavator operator on the Scandinavian market and sales are expanding strongly over the rest of Europe. This is the reason why engcon is now establishing itself in two new and important markets: Australia, where a new sales office has just been opened, and the USA. We already have dealers in the USA, but I see ConExpo as the start of our new venture here. It s now a case, as it was previously in Sweden, of taking the message about the tiltrotator out to, and meeting, the final customer and user, so that they understand the benefits and gains in profitability the tiltrotator can give, says Stig Engström. He sees it as a mission to use the tiltrotator to make excavator work more profitable. But there are even more advantages. With a tiltrotator, you don t need to move the machine as often to get in the right position, which is beneficial for the environment, with less fuel consumption and less wear on the machine. A reduced need for shovel work and personnel around the machine also makes the worksite safer.

42 Social media engcon has chosen to integrate social media into its communications as far as possible. We want to be where our customers are. To us, this is as natural a part of our marketing as, for example, exhibiting at trade fairs. We mainly use the following social channels: Facebook We continuously update the latest news from engcon on Facebook and maintain a dialogue with our members. For this reason, it is important to read all the questions and answer them quickly. We have also created pages where members can read about our concept, view our products, find their nearest dealer, enter competitions and watch our videos. Because Facebook is a channel where we know the members really want our information, a link to our Facebook page should be included in all our marketing material to get more people to like us. 4.3 External communications Advertisements 4.3:1 Catalogues 4.3:2 Brochures 4.3:3 Product information sheets 4.3:4 Price lists 4.3:5 NeWS 4.3:6 enews 4.3:7 4.3:8 epress 4.3:9 Social media 4:3:10 Videos 4.3:11

43 Videos Videos are an excellent way of showing how our products work in the field. They clearly demonstrate the products various functions and the added value they offer our customers. We use two communication channels for pictures and videos: YouTube Here we show business case videos, information videos and videos from trade fairs. The picture quality is of secondary importance here. Flickr here users can view our picture archive. 4.3 External communications Advertisements 4.3:1 Catalogues 4.3:2 Brochures 4.3:3 Product information sheets 4.3:4 Price lists 4.3:5 NeWS 4.3:6 enews 4.3:7 4.3:8 epress 4.3:9 Social media 4:3:10 Videos 4.3:11

44 Choice of paper The choice of paper for our printed matter is very important, since it influences customers experience and perception of us and our business. 4.4 Choice of paper Line of brand-promoting items 4.4:1 Printed matter 4.4:2

45 Line of brand-promoting items For our line of brand-promoting items, including correspondence cards and business cards, we use uncoated paper to improve printability and stability. 4.4 Choice of paper Line of brand-promoting items 4.4:1 Printed matter 4.4:2 Paper types used for uncoated products include Edixion, Scandia 2000, Multidesign.

46 Printed matter Coated paper is used for catalogues and brochures to ensure optimum colour saturation of the black and yellow in pictures and tint blocks. For optimum readability, it is important that the paper is not calendered (glazed). 4.4 Choice of paper Line of brand-promoting items 4.4:1 Printed matter 4.4:2 Paper types used for coated products include MultiArt Silk (the paper that our customer magazine and catalogues are printed on).

47 Promotional items Promotional items are aimed at reinforcing engcon s image, and should be chosen with care. The size and position of the logo varies according to the size and shape of the item in question. 4.5 Promotional items Products 4.5:1 Clothing 4.5:2 Give Aways 4.5:3 Signs and flags 4.5:4 Vehicles 4.5:5 Exhibition material 4.5:6 Always follow the guidelines for colours, typography and logo positioning when designing promotional items.

48 Products Needless to say, our products play a vital role in our visual communications. Because our products vary in design and size, their shape must be adapted to the guidelines in this graphic manual. The logo should be black against a yellow background or yellow against a black background. 4.5 Promotional items Products 4.5:1 Clothing 4.5:2 Give Aways 4.5:3 Signs and flags 4.5:4 Vehicles 4.5:5 Exhibition material 4.5:6

49 Clothing Clothing is an important identifier, especially during contact with customers. Customers should be able to clearly recognise engcon staff. The same rules apply here as for our other communications: yellow for engcon and black for subsidiaries. 4.5 Promotional items Products 4.5:1 Clothing 4.5:2 Give Aways 4.5:3 Signs and flags 4.5:4 Vehicles 4.5:5 Exhibition material 4.5:6 The logo acts as an identifier and should be positioned on the right side of the chest. engcon s brand promise, Success for you, should usually not be included, except on campaign clothing with a clear message that lives up to our customer promise.

50 Give Aways People who like engcon should be able to show this to others. They are proud of using engcon products and want to be our ambassadors. Help them do this by offering promotional giveaways. The value of word of mouth publicity cannot be overestimated. 4.5 Promotional items Products 4.5:1 Clothing 4.5:2 Give Aways 4.5:3 Signs and flags 4.5:4 Vehicles 4.5:5 Exhibition material 4.5:6 Examples of giveaway T-shirts. engcon.se/facebook

51 Signs and flags Flags and signs are an efficient way of stating our presence and building our brand. As a general rule, the length of a flag should be about a quarter of the height of the flag pole. For example, a 12 metre flag pole should have a flag about 3 metres long. The length of a pennant should be about a third of the height of the flag pole. For example, a 12 metre flag pole should have a pennant about 4 metres long. The logo should always be centred, and the distance to the edge of a sign or flag should be at least equal to the guidelines for logo positioning. You should ideally leave plenty of space around the logo, as this shows the logo better against the background. 4.5 Promotional items Products 4.5:1 Clothing 4.5:2 Give Aways 4.5:3 Signs and flags 4.5:4 Vehicles 4.5:5 Exhibition material 4.5:6 Flag pole Flag (w x h) Pennant (w x h) 6 metres 150 x 90 cm 100 x 200 cm 8 metres 200 x 120 cm 135 x 270 cm 10 metres 240 x 144 cm 165 x 330 cm 12 metres 300 x 180 cm 200 x 400 cm 14 metres 350 x 210 cm 235 x 470 cm 16 metres 400 x 240 cm 265 x 530 cm Flags Pennants Signs Authorised Service Partners

52 Vehicles Our vehicles are important bearers of our brand and crucial in building a clear identity for engcon. Here are some examples of how vehicles can be used to promote engcon. 4.5 Promotional items Products 4.5:1 Clothing 4.5:2 Give Aways 4.5:3 Signs and flags 4.5:4 Vehicles 4.5:5 Exhibition material 4.5:6

53 Trade fairs and exhibitions Conditions vary immensely between different fairs, so it is impossible to establish exact rules for exhibition stands. It is important that you always follow our brand building guidelines. And most importantly of all: be active. Position staff at the centre of the stand to serve visitors who are already highly familiar with the engcon brand and want the latest updates. But it s at least as important to have staff working on the edges of the stand. A happy, active exhibitor human warmth contrasted with facts and technology is a winning formula. 4.5 Promotional items Products 4.5:1 Clothing 4.5:2 Give Aways 4.5:3 Signs and flags 4.5:4 Vehicles 4.5:5 Exhibition material 4.5:6 When visitors get to try our products hands-on, it really makes them remember engcon.