Education: High School and Training & Education Center focus on equestrian and organic agriculture.

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2 Education: High School and Training & Education Center focus on equestrian and organic agriculture. High Quality Food for tomorros s society. Market leader within innovation of environmentally friendly food production. Breed and Train Horses in the natural environment. Stable Design & Farm Management: Consulting and export knowledge.

3 Naturlära Breed and train horses in natural environment!

4 Naturlära is committed to the strategy of keeping Sweden on the fore front of running the worlds cleanest farming and producing high quality food. To be able to do so skilled and well trained workers is a core component. Naturlära mission is to develop and work with the latest methods and systems to be able to operate farming in the most ecological way and at the same time produce high quality food products. We work close to university's with our innovation processes to always make sure we operate our facility's with the best knowledge and competence.

5 Business Structure Business Structure High School & Education Center Horse Breeding and Training Stable Design & Farm Management Consulting High Quality Food Exchange Students Summer Camp Establish School in China Horse Trading Tourism Clinic Farm Design & Management consulting Internationalization

6 Our International Journey First Europe, then the bigger world. Today we are working closely with Holland, Spain and Portugal, among other European countries for training, competition and trading. Sweden has a high reputation on horse breeding and knowledge. We would like to bring the Swedish horsemanship to a bigger and demanding market: China! We focus on education and training! Short term goals: summer schools and short term courses. Long term goals: establish schools and education centres in China. International cooperation help us to promote the Swedish brand, open new market, gain new knowledge and bring a better future to the horses in the whole world!

7 EQUESTRIAN IN CHINA Some facts and Statistics We are keen to learn, to upgrade, to improve; and we want to contribute to horseracing in China and the world. Prof.Han Guocai, Vice-Chariman of China Horse Industry Association. More than 500 riding clubs in China and more than 100 in Beijing. Growing rapidly over the past 3 decades. Demand is high on both horses and knowledge horsemanship. More than 20 countries participate in CHF China International Professional Horse Sports & Leisure Industries Exhibition in Many competitions and shows are organized every year but lack of high level personnel in the industry ( 44 competitions in 2015) Imported horses rising from 8,000 in 2012 to 17,000 in 2013 and the market for a wide range of equestrian products has also expanded significantly China had 29 indigenous breeds; 13 new breeds since the 1950s and 10 imported breeds, including about 3000 thoroughbreds, of which about 400 had been registered in the China Stud Book. He noted that China had 16 racetracks with sufficient facilities to host horse races Horse Fair Beijing

8 About China Market: Opportunities: Modern Equestrian started in Europe and Sweden is one of the strongest country worldwide. Challenges including: Veterinary Guidance Schooling of riders Training of horses gambling is illegal lack of massive cash flow in the industry Sweden facing high competition among other countries eyeing China, particularly UK, Ireland, Australia, Holland, Spain. Export Regulations Opportunities & Challenges? Horse Feed, Stable, Transports a lack of qualified vets and clinical facilities, as well as access to medications and the regulatory restrictions that hinder the involvement of overseas veterinarians Horse Breeding Equestrian Competitions

9 Naturlära s China project The aim of the project is to do a China market validation by packaging, marketing and selling Naturlära s products and services including riding education, horse management consulting and horse products to the market. By doing so, to gain knowledge about the China market and international business practices as well as to promote Swedish horses and horsemanship at the same time. Strategy: a holistic approach by partnering with Swedish Equestrian Industry stakeholders and a dedicate focus of allocate resources for short and long term goals. Project supports: Movexum, Future Position X (FPX), Business Sweden, etc,. Joining Forces To Win Together!

10 Sigrid Bergåkra Mrs. Bergåkra started an agricultural business on the royal estate of Tullgarn Kungsgård, Stockholm at the age of 19. She built and developed a new and modern Equesterian Centre in Sweden. Sigrid is one of Europes most well educated equestrian and breeder: Trained on a regular basis under Olympic medalist Ingamay Bylund and world record holder Edward Gal, Holland. Studied at the International Agriculture University Larenstein Arnhem, Holland Certified dressage judge, certified bereiter. International high-level dressage trainer diploma Successful breeder of show horses with prominent results in international dressage competition Breeders trophy show rider for 20 years. International network within horse sales, export high class sport horses worldwide. ex. USA Competes in high level dressage with her own breeding stallions. The goal is the World Cup during 2015 and the Olympics Tokyo Founder and owner of Naturlära AB Sigrid Bergåkra sigrid@naturlara.se

11 Sigrid Bergåkra Nu 42 årig 3 barns mor som ägnat sitt yrkesliv till enbart hästbranschen i olika former. Uppväxt i Hälsingland med hästar på familjelantbruket som huvudsakligen drev omfattande svinproduktion på talet. Tävlade flitigt upp på sm nivå i ridsportens 3 grenar hopp,dress o fälttävlan med bl.a. SM medalj som junior i dressyr. 3 årigt dressyrgymnasie i Tranås och därefter hästföretag på Tullgarns Kungsgård i Södermanland och byggde ridhus anläggning på Bergåkra i Hälsingland med sina två bröder. Sigrid studerade vidare i Holland med Horse Buisness school Larenstein i Arnhem samt utbildade sig inom Svenska ridsport förbundet som domare och B-Tränare i dressyr samt unghästberidare. Sigrid tävlar fortf aktivt varje säsong med bl.a. Lag Sm medaljer i dressyr och fina resultat i championat upp till svår klass dressyr med hästar hon utbildat själv. Har under de gånga åren skördat goda avelsframgångar med sin egen Svenska Halvblodsavel bl.a. Med över 30 diplom ston genom åren samt egen godkänd hingst : Bergåkras Amaranth 1282 som kombinerar de främsta internationella blodslinjerna med svensk hållbar stostam startade Sigrid tillsammans med sin kollega Karin Ånöstam privatskolan Naturlära som är ett unikt Ridgymnasium i Hälsingland och satsar nu internationellt.

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