SoCalGas 2010-2011 Residential Program Process Evaluation Final Report March 30, 2012 K+%.,L0M.$%@,,)(+0.$, "#$%&%$$'"()')*+(, -)%./0'1234 56789:;<9=>= "#$%&%$$'"()'8()* N)L'F.$#$',)'?C?4$,$0%(L?@AB@?CDEF?G6HI;86I C3JCDEC3JI6;5
Table of Contents "#$%&'()$**+,-(...(& "#$#%"&'%()#*$$+#$,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,* -%.%&/))#&.*/0%0-%0%)1$*$2#.'/-$,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,** $+22%"1/3"#$+).$,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,*** / &0%,12$#%&10(...(/ 4,4 *0."/-+&.*/0%0-5"/6"%2(%&76"/+0-,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,4 4,8 "#$#%"&'%()#*$$+#$,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,8 3 '+4$+%&10(*%512)(+02(2+%+(#144#%&10(...(6 8,4 5'/0#$+"9#1$,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,: 8,8 *0;-#5.'*0.#"9*#<$,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,= 8,> (#$.5"%&.*&#$%$$#$$2#0.,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,= 8,: 6*$%0%)1$*$,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,? 7 81,%914&1:4'4('+4$+%&10(,)$4%)(...(; >,4 5"/6"%2$5#0-*06%0-5"/6"#$$./<%"-6/%)$,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,@ >,8 &+$./2#"%<%"#0#$$A70/<)#-6#%0-%..*.+-#$B%7%C,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,D >,> -*$."*(+.*/0/35"/6"%25%".*&*5%0.$,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,4: >,: &/25%"*$/0./(#$.5"%&.*&#$,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,88 >,= 5/".3/)*/;)#9#)/($#"9%.*/0$%0-"#&/22#0-%.*/0$,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,8> 6 8,1<,+*:)8#&9&#(+02(81,%914&1('+4$+%&10(,)$4%)(...(3= :,4 '/2##0#"61#33*&*#0&1"#(%.#B'##"C5"/6"%2,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,8= "#"# $%&'()*+,-."""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""./0 "#"/ 1%2%.3*445&26*,.7&26862659.""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""./: "#"; <595%)&=.>6,-6,(9.""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""./? "#" 3*@A%)69*,.2*.$592.B)%&26&59."""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""".C "#"0 3*,&4+96*,9.%,-.<5&*@@5,-%26*,9."""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""./ :,8 2+).*;3%2*)15"/6"%2,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,:? "/"# $%&'()*+,-.""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""".: "/"/ 1%2%.3*445&26*,.7&26862659."""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""".: "/"; <595%)&=.>6,-6,(9."""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""".: "/" 3*@A%)69*,.2*.$592.B)%&26&59."""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""".00 "/"0 3*,&4+96*,9.%,-.<5&*@@5,-%26*,9.""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""".0: :,> &/25"#'#0$*9#2/(*)#'/2#5"/6"%2,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,=@ ";"# $%&'()*+,-.""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""".0? ";"/ <595%)&=.D85)865E.""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""".0? ";"; <595%)&=.DFG5&26859.""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""".0H ";" 1%2%.3*445&26*,.7&26862659."""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""".0H ";"0 <595%)&=.>6,-6,(9I.B)*()%@.J2%KK."""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""".0L ";": <595%)&=.>6,-6,(9I.3+92*@5).MNA5)65,&5."""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""".:/
";"? 3*@A%)69*,.2*.$592.B)%&26&59."""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""".:H ";"H 3*,&4+96*,9.%,-.<5&*@@5,-%26*,9.""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""".:L :,: '/2##0#"61#33*&*#0&1$+"9#1,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,?D ""# $%&'()*+,-.""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""".:L ""/ 1%2%.3*445&26*,.7&26862659."""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""".?C ""; <595%)&=.>6,-6,(9."""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""".?C "" 3*@A%)69*,.2*.$592.B)%&26&59."""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""".? 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Executive Summary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oCal Gas 9>?@AB(/C()D#EF<EG(,BG>HBIJ>EF(8AD?AEKG(EIH(&KLFBKBIJEJ>DI(M@H?BJG(( Total 2010-2012 Program Cycle Budget Total Administrative Cost Total Marketing and Outreach Total Direct Implementation Local Whole Home Performance $5,656,350 $407,745 $369,000 $4,879,606 Multifamily EE Rebates $8,467,674 $771,897 $506,934 $7,188,844 Home Efficiency Rebates $34,675,022 $1,292,497 $989,587 $32,392,938 Home Efficiency Energy Survey $2,378,112 $336,795 $496,317 $1,545,000 Prescriptive Whole House Retrofit $8,000,000 $694,456 $523,677 $6,781,868 Residential Energy Star Quality Instep $87,168 $12,443 $5,682 $69,043 On Demand Efficiency $4,318,773 $110,855 $7,372 $4,200,546 HERS Rater Training Advancement $1,715,220 $85,596 $92,592 $1,537,032 Multifamily Home TuneUp $3,758,670 $107,936 $7,372 $3,643,362 Multifamily Solar Pool Heating $2,415,308 $107,936 $7,372 $2,300,000 Community Language Effic Outreach $998,517 $349,328 $255,251 $393,938 Multifamily Direct Therm Savings $4,115,607 $108,236 $7,372 $4,000,000 LivingWise $2,745,417 $448,046 $307,372 $1,989,999 Manufactured Mobile Home $8,675,926 $451,304 $307,372 $7,917,250 Upstream High Efficiency Gas Water Heater $2,648,716 $121,344 $7,372 $2,520,000 PACE Energy Savings Project $3,675,117 $772,644 $1,058,948 $1,843,526 Total SoCal Gas $94,331,597 $6,179,057 $3,883,272 $83,202,951.TJJISXWSVQOM]JLSM\QVTS_QN_;OYYPJJVQML\QVT$O&SX6SRUKOLKSPRVSYYSMZPSMSLJPJMVQM -O\MJ[A&SXQYOKMQSQM2S[8F44,%YQMSXJISXWSVQOMUXSM\SRZJXQIJKJZVO$O&SX6SRQM%WLWRV 8F44,-SVSNOXXJNVQOMSNVQIQVQJR]JLSMRTOKVX[VTJKJSYVJKSMZNOMVQMWJZVTKOWLTESMWSK[8F48, Researchable Issues.TJOKQLQMSXKJRJSKNTQRRWJRJRVS]XQRTJZYOKVTQRJISXWSVQOM][$O&SX6SRQMNXWZJVTJYOXXO\QML^ $IHBAGJEIH>I?.6JMJKSXWMZJKRVSMZQMLSMZUSRVJ`UJKQJMNJ\QVTVTJ"JRQZJMVQSX 5KOLKSPR #IJKLKJJM#NOMOPQNR 5SLJQ
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