Jonas Sahlström Art Director Folkungagatan 86 A Stockholm

Transkript

1 Tidningar/broschyrer Sid 1 Sid 2 Sid 3 Sid 4 Sid 5 Sid 7 Sid 8 Sid 9 Sid 10 Sid 11 Sid 12 Sid 12 Sid 13 Strömberg: ibit SL: SLdirekt Special SL: prenumerationsfolder SL: Konsten i tunnelbanan Nordic Financial Systems: the Hub, företagstidning Reklambyrån t-a-n-k: företagspresentation Ångpanneföreningen: P-Control, produktfolder Raster: nyheter om grafiska branschen LRF: Svenskt Sigill, miljöcertifierat jordbruk, presentationsbroschyr Svenska Målareförbundet: informationstidning Svenska Målareförbundet: rekryteringsbroschyr Telia Mobitel: konstbok WM-data Caran: presentationsfolder Jonas Sahlström Art Director jonas@sahlstrom.se Folkungagatan 86 A Stockholm

2 Strömberg Broschyr 16 sidor: tjänsten ibit Lite smått revolutionerande En webblänk. Det är vad som krävs för att du ska revolutionera din tillvaro och erbjuda ditt företags intressenter bättre tillgänglighet till information. För tio år sedan revolutionerade Strömberg hanteringen av utskick till de nuvarande investerarna genom Aktieägartjänst. Nu tar vi ett logiskt steg framåt och utökar Aktieägartjänst med en mängd nya funktioner för att göra livet lättare för dig. Vi kallar det ibit Interaktiv Beställnings- och Investerartjänst. ibit är webbplatsen där du enkelt och effektivt hanterar det rutinartade IR-arbetet. Det är också en automatiserad beställningsfunktion för ditt företags aktieägare och intressenter som innebär bättre informationsutbud för dem men lägre kostnader och bättre kontroll för dig. Om ibit är lika revolutionerande som Aktieägartjänst lämnar vi upp till dig att bedöma. En sak är vi dock säkra på: ibit spar både tid och pengar åt dig. Hej! Vi vill bara berätta om en IR-tjänst som effektiviserar ditt jobb, sänker dina kostnader och ökar din informationstillgänglighet. ibit-broschyr.indd ibit-broschyr.indd Intresserad? ibit Aktieägartjänst Beställare Interaktiv beställning av tryckta och elektroniska dokument Beställning av tryckta dokument via telefon och e-post Kundtjänst Ändra adressuppgifter Beställa nyheter via e-post Beställa nyheter via SMS ibit-broschyr.indd Vi har utvecklat ibit för att kunna erbjuda dig en heltäckande service för både aktieägare och andra intressenter. Vi har också skapat ibit för att du ska kunna ägna dig åt din kärnkompetens medan vi ägnar oss åt vår att hantera och distribuera information bättre och billigare än vad ditt företag kan. Det tjänar båda parter på. Har den här presentationen gjort dig nyfiken på att veta mer om ibit? Kontakta då oss för en personlig demonstration där vi visar vad ibit rent konkret kan göra för dig och ditt företag, och hur den fungerar tillsammans med andra tjänster du kanske redan utnyttjar hos oss. Boka tid med Helena Kjellström på tele fon , helena.kjellstrom@strd.se, eller med Jan Bäckman, telefon , jan.backman@strd.se. Vi hoppas att du vill utnyttja vår kärnkompetens för att göra livet enklare, billigare och bättre för dig och dina intressenter. Välkommen! Företag Massutskick till aktieägare Urval av aktieägare som vill ha ekonomisk information Administrera interaktivt beställningsformulär Lagersaldo av trycksaker Sätta utskicksstopp för efterbeställningar Administrera förbeställningar internt Administrera utskickslistor till intressenter ()* Skapa utskick för brev ()* Skapa utskick för e-post ()* Skapa utskick för SMS ()* Administrera och skapa pressutskick Pressutskick direkt till TT Pressbildbank Pressbevakning Enkätundersökningar av beställare Automatisk beställarstatistik Print on demand Strömberg erbjuder bl.a. tjänsten ibit: digital distribution av trycksaker. ** Vissa typer av utskick genom manuell hantering. ibit-broschyr.indd ibit-broschyr.indd

3 SL SL Direkt special Under en längre tid producerade jag SLs tidning SL direkt special. Den distribuerades kvartalsvis i Metro i Stockholms tunnelbana. Med tanke på den breda målgruppen var det viktigt att tidningen var lättläst och tydlig i sin utformning.

4 SL Prenumerationsfoldrar

5 SL Konstbroshyr Broschyr som ger en vägledning om konsten i Stockholms tunnelbana. Framställdes också på engelska. Total upplaga ex. 32 sidor, A5.

6 Figure 1. The Treasury IT Strategy is derived from the overall group strategy and targets and is divided into five building blocks. Nordic Financial Systems, NFS the Hub, företagstidning Comment from the CEO Welcome to the first edition of the Hub the newsletter from Nordic Financial Systems (NFS). NFS is the provider of guaranteed support services and specialised systems and business consultancy to treasuries worldwide, and like the Hub we are the focal point of information exchange for our customers and partners. In this edition we introduce you to NFS and give you an insight into our business philosophy, how we are changing, and some examples of the latest developments with our clients. NFS mission is to support and develop treasury operations and our objective is to be the best provider of systems and business process consultancy in the world. NFS was founded in 1995 on the belief that there was a need for an independent expert supplier on systems implementation, integration and support for corporate treasuries and asset managers. Having spent the last eight years supplying the technical and business expertise our clients need to enable their businesses to succeed, we believe that this need is stronger now than ever. NFS continues to expand and develop and this newsletter is an indication of that growth. We are now supporting clients all over the globe and have offices across Europe and Singapore. Within a few years we are on target to be fully established in the United States, achieving our vision of developing bases in all three financial time zones of the world. NFS is on its way to becoming the local supplier that offers global support and development for treasuries. In this issue you will find an article on recent trends in IT strategy and a case study on Citrix, the advanced distribution tool that improves the flexibility of working in a technical environement. There is also a Q&A plus a case study on NFS Treasury Support Center, the function for treasury operations that provides guaranteed IT management and business operations support for multinationals and their subsidiaries. We hope you find this first edition of the Hub interesting and useful. If you would like to receive future copies of the newsletter feel free to contact us at thehub@nfs.se. In the meantime, if you would like to know more about NFS, visit our website at: Magnus Lind CEO, Nordic Financial Systems thehub NFS AS TREASURY OPERATIONS continue to develop globally and their needs become more demanding, there are only a few treasuries in the world that possess the level of resources needed to maintain all the areas of their operations internally. The areas for which this is most commonly the case are information technology and business administration. Many different solutions have arisen to cater to these needs and in response to this growing market, Nordic Financial Systems is conducting a global survey on shared service centers (SSC) and the treasury alternatives available to treasurers today. Findings from this survey will be presented at Trema World Forum in Monaco on 4-5th June They will thereafter be presented at different venues around the globe and will be available for free on the NFS website The three most significant solutions the report will be examining are centralisation, outsourcing and shared service centers. The report will discuss how some treasuries are transforming to cost centers with decreasing levels of proprietary trading. The report will also focus on the principle drivers behind centralised treasury and the factors that can affect a treasury s location. Newsletter Spring 2003 GLOBAL SURVEY: SSCs and Treasury Alternatives Inside this issue: Global Survey: SSCs and Treasury Alternatives HR: Developing Competence Adjusting to Improve Client Communications Treasury Support Center : Q&A Ringing its Way to the Top: Ericsson Discovers Competitive Advantage with TSC Outsourcing as an alternative to centralised treasury will be another solution discussed in the report. The report will discuss the concerns surrounding outsourcing and the perception that complete outsourcing is not refined enough to work seamlessly within a corporations integrated framework. Finally, the report will look extensively into the growth of shared service centers, used for group accounting, collections, disbursements and payments. The principal drivers behind the growing move towards SSC such as cost efficiency, higher control, improved competence and uniformity will also be discussed. The report will examine how the increased demands for corporate governance are pressing for uniform and transparent financial and administrative processes and how the SSC looks set to streamline legal organisation, routines, processes, and agreements. In this seminal study, Nordic Financial Systems will present an in depth discussion of these three solutions as well as ideas on how to benefit from the growing synergies between treasuries around the world. If you want to receive the final study please send an to ssc@nfs.se. Support Business Growth: Developing an IT strategy to support the demands of the business Electrolux Using Citrix for Global Outreach SEB Improves Client Trading Process with NFS e-deal Router Breaking the Ice: NFS Hosts its First Industry Workshop the Hub Nordic Financial Systems kundtidning. Skapades samtidigt som jag producerade NFS nya grafiska profil. Layouten var problematisk då textmängden var stor och sidantalet p.g.a tekniska förutsättningar inte kunde hållas högre än åtta. NFS internal HR: Developing Competence At NFS each employee is a vital link in the education, background and attitude that is Fun, Fairness & Integrity chain each team member s continual career right for our team. We look for individuals There is a very special spirit at NFS that all development and commitment to the company ethos are essential for the chain to remain focused on delivering quality services to some fundamental guidelines for working with very strong client relationship skills of our employees share. We ve established intact and for our business to prosper meet specialised client needs. at NFS to ensure this spirit flourishes. At NFS, new employees undergo an Firstly, we want work to be fun we want FOR CONSULTANCIES LIKE NFS, recruiting introductory period lasting six months. In to enjoy both learning and performing. the right people is the key to a successful this time they supplement their skills with Secondly, we want our consultants to business. NFS customers demand a very specialised training, work closely with a always be fair trust themselves and high level of expertise and professionalism mentor to absorb the NFS ethos and enter always act in the best interest of our and it is the NFS people providing it. the role they have been hired to fill. Following the initial period, our consultants we want our consultants to always show clients, our team and our partners. Lastly, Although education and background are important, finding candidates with the are continually assessed and required to integrity respecting clients, colleagues right attitude, commitment and work ethic attend several training sessions throughout and partners. is essential. To ensure continual career the year. NFS believes in its people, their ability development and intellectual stimulation, The projects these consultants work on and their professional approach to client NFS has instilled a progressive and structured competence development proopment programme. Since NFS is focused mental to our success thus far and will also form a part of the competence devel- relations. The NFS spirit has been fundagramme. exclusively on the treasury market, all of continue to set us apart as we grow going our consultants receive a deep competence forward. Hiring the Best in financial operations. NFS people, therefore, have a solid understanding of the is reliable, complete and continually work- An inpenetratable chain the NFS team Through a series of interviews and tests, we carefully assess each candidate for a business and technical aspects of the treasury function. contribution to our ing harder to deliver ever increasing value position to ascertain whether they have the customers. Adjusting to Improve Client Communications Customer relationship management is one of added services, we have realigned our communication their own environments. seamlessly integrate the solution into the most important and challenging aspects of consultancy. There is a delicate balance process to create new development forums. NFS Focus Groups: that must be maintained between providing an invaluable resource to the customer, yet The new forums allow NFS As some discussions may isolating the customer from the complex to deliver strategic efficent dialogue and services through: ment to reach core require further develop- operations you ve been hired to manage. requirements, focus PREVIOUSLY, BECAUSE WE REALISED that our Development Meetings: groups will be created with customers to customers time is precious, we tried to These are bi-annual (or quarterly in some cases) client facilitate phone confer- limit the amount of contact we had with them over the course of the day. We provided a constant resource when our consultan- most experienced employees time permits) on single information exchanges. NFS ences (or meetings if cy was required and worked to isolate our will participate in a challenging subjects to advance development and meet dynamic customer from the challenges we face in meeting with clients discussing managing their IT and business processes. emerging demands and market user requirements. In practise this has been effective, but as trends, creating development plans, NFS customers want to more and more customers want to discuss and sharing critical treasury and push the pace of development, terms, project work and NFS extensive technology knowledge. hold stride with new and services, the account management function emerging technologies and has had to adjust to ensure the higher level Client Workshops: benefit from information discussions continue to transpire. These are bi-annual client workshops. Groups of clients with sim- their peers facing similar chal- exchanges with the experts and Customers see value in having an interface to quickly secure offers, services ilar needs discuss treasury strategy lenges. Our new approach and negotiations, but they also want to and technologies based on an agenda created by them and moderated by NFS. The this development environment lending through account management will extend have higher-level development discussions about market dynamics, new technologies, workshops will identify specific group competitive advantage by creating an open trends and strategy. With this in mind and demands where solutions can be developed forum for discussion, debate, and ultimately optimal operational environments. with the backing of a client group that by NFS and shared between different companies with customisations locally continues to assist NFS in providing value to Treasury Support Center 1. What is Nordic Financial Systems Treasury 3. What benefits does TSC extend to industry s most experienced treasury systems consultants. TSC is offered as a scala- Support Center (TSC)? treasurers? Nordic Financial Systems TSC is the Access to the best treasury technology ble service, which means the treasurer can world s first dedicated support center for and operations experts in the world choose the level of support necessary to treasuries, providing comprehensive business, operational and IT support. TSC Trouble free support for all treasury meet his needs. TSC enables treasurers to activities achieve a predictable cost horizon together enables treasurers to focus their energies with state-of-the art operations. on strategically driving the business forward, safe in the knowledge that TSC is technology and business challenges 7. What types of organisations are using TSC? A single point of communication for all managing the IT and business processes in An optimised systems environment Multinational corporations and asset manages can all benefit from TSC due to its line with overall group objectives. Rapid response times for all support TSC is an independent advisor and a scalability in terms of size, capabilities and requests trusted partner working with treasurers of course price. TSC can offer the same to leverage proprietary system functionality, take advantage of the latest solutions An expert service to assist in positioning oranisations to ensure the systems environ- Tailormade services level of support for both large and smaller on the market and provide a stable, operationally efficient systems environment. the corporate treasury as a benchmark ment is managed as optimally as possible. TSC provides guaranteed support both The ability to focus on core business and 8. Where can I find out more information about development and operational extending maximise return on system and business whether TSC is right for my business? highly specialised treasury knowledge, a process investment To find out more about Treasury Support familiarity with proprietary systems environments and awareness of the most 4. When are TSC consultants available? Hande at Nordic Financial Systems on Center please contact Ms Kjerstin advanced solutions on the market. Twenty-four hours a day. A comprehensive kjerstin.hande@nfs.se. TSC offers an affordable solution for Internet-based system, offers TSC customers a single treasurers who need IT management and business process support delivering optimal efficiency, a stable technology environ- domain expertise, experience and technol- portal for round the clock access to TSC ment and critical strategic advantage. ogy know-how. 2. Why was Treasury Support Center created? 5. How do TSC consultants address gaps in TSC was developed to cater for the growing existing treasury operations? demands of treasurers to support their systems environment more efficiently. With the treasury operations according to busi- TSC extends a platform for developing treasuries needing to solely focus on their ness needs and gaps in current market offerings. For the treasury own daily business activities, much time was being spent trying to find and retain resources, TSC acts as an independent advisor, informing technical/financial competence in-house to manage the IT operations. The competence how to best develop and pool internally was not available and with create the most suitable business and employee knowledge in this area constantly on the move, many felt that the wheel was system environment continuously being re-invented. One of for the treasury s core many aims has been reached. TSC offers the operations. competence required and guarantees the highest level of support enabling the treasurer to concentrate on their core business engage in with Nordic Financial Systems? 6. What type of agreement will I have to and not be dependant on single individuals A service level agreement ensures the treasurer has twenty-four hour access to for knowledge. the the Hub Spring 2003 the Hub Spring 2003 NFS case study Ringing its Way to the Top Support Business Growth Magnus Hacker, Developing the Building Blocks to Define the There are a number of factors that will Senior Technical Consultant, NFS, examines The IT strategy is developed using five graphical location of the treasury will Strategy determine the final decision. The geo- Ericsson Discovers why, as a means of principal building blocks: determine the required IT capabilities as Competitive Advantage achieving the treasury s objectives, it is 2. System Platform covered. How the organisation is set-up, 1. Business Requirements will the financial markets that need to be Through TSC IT Competence essential to develop an 3. Components both legally and with regard to the decision making hierarchy, will also influence IT strategy to support 4. IT Organisation the demands and the 5. Support Organisation the end solution. It is essential to bear in growth of the business, mind any specific reporting requirements and how this can be Mapping the Business Requirements when making a decision. Internal reporting issues and statutory demands should Magnus Hacker achieved. Mapping of the present set-up, expectations Ericsson, the world s largest supplier of mobile systems, recently took the strategic decision to interfaces, etc. TSC has gradually acquired and demands is essential. Not only those be considered, for example, compliance adopt Treasury Support Center (TSC) to manage its risk management system s support at more responsibilities and as the partnership develops, TSC will continue to backbone of its operations and includes business interfaces to the treasury, for factors include: application types, the THE TREASURY S SYSTEM platform forms the within the treasury but also those units with with IAS 39 / FAS 133. Other influencing Ericsson Treasury. NFS has been providing consultancy to Ericsson Treasury since 1999 and the recent adoption of TSC is confirmation that the partnership has been entirely successful in expand its role. several hardware and software components, which are either company-wide Often it is also advisable to make use of integration requirements and the business example, subsidiaries and corporate units. group technical infrastructure and overall achieving the agreed goals. As Ericsson Treasury continues to enhance its treasury operations, A web-based issue handling system TSC will manage the Risk system s processes and support, enabling Ericsson Treasury to focus ensures consistent communication and standard or treasury specific. The platform know-how from outside the group, from and technical support alternatives available. on core activities and business development. reporting between TSC and Ericsson Treasury, and stores the information related to strategy in accordance with modern possible solutions. A clear overview of the To determine the platform alternatives is developed in line with the treasury s IT banks and other information providers on AS THE ROLE of the internal bank continues its domain expertise and experience to any queries or problems. Ericsson methodologies and designed, implemented present set-up will also prove helpful when demands high technical skills and a thorough understanding of the trends in both to expand to incorporate new roles and the treasury s IT and system process Treasury has access to the system and managed to enable a harmonious and deciding how to implement the new platform. the IT and financial areas. The new plat- responsibilities, internal resources are challenges. The NFS resources twenty-four hours a day to flexible environment with the necessary stretched dangerously thin. As the competence required to effectively manage IT ing closely with Ericsson problem solving activities. The treasury IT strategy is a document- System Platform Alternatives order to cater for future changes in the provide 24-hour support work- report problems and trace level of security and availability. form should be sustainable and scalable in and business processes continues to Treasury to ensure its ed vision of how information technology Once you have determined what the business requirements are, it is then necessary logical progress. treasury business operations and techno- increase, corporate treasuries are faced risk systems environment matches Going forward, sation. A strategy is a means of measuring to develop a system platform or infra struc- The Road Ahead will be strategically managed in an organi- with a significant resource gap. Bridging this gap with internal qualified, specialist the treasury s overall objectives and will continue to bengets. It is also key for cost control and a requirements. Questions to ask include: Components are the treasury management Ericsson Treasury the effectiveness of plans, visions and tartural solution, which will best achieve these Choosing Components staff is often a formidable task and proves a poor business case. Subsequently, many strategy. efit from having a foundation for investment and organisational decision-making. The strategy the Group s IT policy on system platforms? other applications, as well as network What alternatives are available? What is system(s), the information system(s) and of the world s most advanced and proactive treasuries are exploring IT and system enabled Ericsson munication, an inde- enables an organisation to create a clear What factors will influence the choice? solutions, workstations, middleware, data- Adopting TSC single point of comprocess support solutions. Treasury to involve pendent advisor and a structure and is a means of internal and Ericsson Treasury, managing a highly NFS in more of the trusted partner. Tomas external communications. Basically it sophisticated treasury operation, faced this daily operations of the Lourié comments, TSC serves as a framework to capitalise on previous investments as well as to facilitate critical resource challenge prior to adopting NFS TSC. TSC immediately assumed Wikner, Managing Direc- for us. NFS people have necessary developments, i.e. IAS 39 and to treasury support. Fredrik is an excellent resource Group Strategy and Targets responsibility for the support of Ericsson tor Ericsson Treasury the right balance of enable cost control. Treasury s treasury and risk management Services AB, comments technical expertise system, enabling the Treasury to focus on predominately this means that my and treasury knowledge. It is a part- The treasury s strategy and targets usually Treasury Strategy and Targets The Overall Picture core treasury operations. Tomas Lourié, people can focus on core activities while Manager Business Solutions/Middle NFS is responsible for making sure the risk nership that has aim to satisfy Group management expectations of having flexible, reliable and low Office, Ericsson Treasury, comments, We system runs smoothly. been very effective for us and cost funding, financial risk control and Treasury Treasury could not maintain the competence inhouse to manage both the IT of the treas- the lines of responsibility one that we efficient processing with minimised opera- Operations Business Processes and Organisation Operations With a new structure in place and ury operations together with the business clearly drawn, Ericsson Treasury and tain well into the supporting organisation and systems look to maintional risk. From these targets the goals for development and we found it difficult to find and retain these specialised resources. NFS are forging the future. platform can be derived and defined to Legislation Treasury IT Strategy Group IT-strategy With TSC we can build on the competence ahead with a achieve synergies and higher process efficiency (including STP). The treasury then pool and share experiences and costs with remarkably sophisticated IT structure. benefits from economies of scale, reduced other NFS clients. Business System IT Support NFS supports Ericsson Treasury s TMS on on key personnel and higher availability vulnerability by decreasing the dependence Requirement Platform Components Organisation Organisation A Trusted Partner TSC provides the first line of support for all IT levels functionality, technical structure, and performance. Ericsson Treasury s core system, applying Continues the Hub Spring 2003 the Hub Spring 2003 the Hub Spring 2003

7 Gazette Månadstidning Gazette I början av 90-talet skapade jag tillsammans med Sten Hedman, Richard Flinck och Anders Norman månadstidningen Gazette, en av Sveriges första helt digitala desktopproducerade tidningar. Tidningen blev även tämligen känd under en tid på grund av en i tidningen tryckt (framoch baksida) tusenlapp.

8 Reklambyrån t-a-n-k Företagspresentation

9 Ångpanneföreningen P-Control Produkfolder

10 Raster Nyhetstidning om den grafiska branschen Målet var att skapa en tidning med en mjukare och lite annorlunda framtoning än vad som var brukligt då inom den grafiska branschen.

11 LRF: Svenskt Sigill. Miljöcertifierat jordbruk. Presentationsbroschyr Ur broschyren om Svenskt Sigill. Broschyren var från början tänkt att vara den första i en serie på tio böcker, men tyvärr blev det bara den här. Duplex: svart/grön och svart/brun, tjockt krämfärgat grängat papper, 16 sidor, 210 x 210 mm

12 Svenska Målareförbundet Informationstidning Målareförbundet gav ut en halvårstidning, som med humoristisk layout och språkbruk skulle uppmärksamma på arbetsmiljörisker målningstekniker etc. Förutom utseende och produktion illustrerade jag också själv, något som numera sällan inträffar.

13 Svenska Målareförbundet Rekryteringsbroschyr En för alla, alla för en. Rekryteringsbroschyr för Svenska Målareförbundet. Vänder sig till ungdomar på målarlinjen i gymnasiet. A4, 16 sidor.

14 Telia Mobitel Konstbok Exempelsidor ur boken. Konst & Kommunikation (Art & Communication) I detta projekt hade jag mer rollen av formgivare än AD. Men boken blev fin och får därför vara med. Vid invigningen av Telia Mobitels nya lokaler i Nacka Strand togs en presentbok fram som visade i urval de svenska konstnärer vars verk finns representerade i det nya huset. Projektet var egentligen i den storleksgraden att det inte platsar under mindre projekt, eftersom vi var tvungna att åka land och rike runt för att träffa konstnärerna. Boken blev tvåspråkig (engelska och svenska). Boken sattes med Berling för att ytterligare framhäva det svenska ursprunget. 297 x 210, 16 sidor.

15 vi hjälper dig med den lilla obetydliga del som gör att din kund förstår nyttan av och kan använda din produkt För mer information kontakta: Stefan Wilhelmsson: Erik Wallin: Valdemar Noréns gata 3 Swedenborg Center Box 2028 Westmansgatan Göteborg Trollhättan Södertälje Linköping Tel: Tel: Tel: Tel: WM-data Caran Presentationsbroschyr introduktion En teknikinformatör måste vara hemtam i två helt skilda miljöer; produktens utvecklingsmiljö och användarmiljö. Utmaningen är att få utgöra den bärande länken mellan konstruktören och användaren av produkten. Här ligger en del av förklaringen till att teknisk information kräver specialkompetens. Vetskapen om att bra teknisk information ofta är avgörande för hur produkten tas emot ger stöd och motivation. En teknikinformatör är av naturen nyfiken på kunder och användare och vill lära känna och förstå deras behov. Ett sätt är att lyfta fram användarens behov och förutsättningar redan från skisstadiet. Vi på Caran vill göra teknisk information tillgänglig, begriplig och användbar. För att lyckas tror vi att det krävs specifik kompetens när det gäller målgruppsanpassningar, tekniskt kunnande, förmåga att anpassa text och bild så att komplicerade sammanhang blir begripliga. Det är också viktigt att säkerställa att informationen fungerar i en kommande, skarp miljö. Om du vill ge våra teknikinformatörer bäst förutsättningar ska du låta dem delta i projektet redan från start. Låta oss vara med och diskutera presumtiva kunder, skisser, prototyper och andra förutsättningar. Det ger oss specifik teknisk kunskap och kontakter för att kunna diskutera vidare med rätt del av projektet. Vi tillämpar egenutvecklade modeller både för projektledning och för framtagning av målgruppsanpassad information. Modellerna har vuxit fram ur mångårig erfarenhet från kundsamarbeten i projektform. De täcker därmed in alla faser inom respektive område, och säkerställer ett effektivt arbetssätt och kvalitet i det vi levererar. våra områden grafisk form Vi förmedlar och förhöjer kundens grafiska profil vid framtagning av trycksaker, gränssnitt och förpackningar. Våra copywriters och art directors ser till att form och funktion harmonierar inbördes, allt efter typen av produkt. Vi säkerställer också att det visuella uttrycket ligger i linje med kundens övriga kommunikation. Sammantaget verkar detta i riktning mot en förstärkning av varumärket. Vi hanterar allt från den lilla produktionen som en mindre hemsida eller broschyr, till en total kommunikativ lösning inkluderande varumärkesplattform, grafisk profil, webbsidor, trycksaker, mässmonter etc. teknisk information Klarhet och stringens är våra ledstjärnor i allt informationsarbete. Väl avvägd information med avseende på mottagare, syfte och kontext borgar för effektiv kommunikation. Inte för mycket och inte för litet. Rätt ord med rätt innebörd i rätt mängd. Våra tjänster inom teknisk information omfattar bland annat teknisk dokumentation, monteringsanvisningar, processbeskrivningar, användarmanualer, utbildningsmaterial, samt service- och underhållsinformation. Förutom traditionell pappersbunden information erbjuder vi även andra presentationsformer, som tex interaktiva lösningar. översättning Vi erbjuder kvalitetsöversättningar från svenska till engelska och vice versa inom alla våra informationsområden. Vid större projekt, där översättningar till flera språk kan vara aktuellt, erbjuder vi även samordningstjänster och projektledning för själva översättningsarbetet. Detta gäller även marknadsspecifik lokalanpassning av mjukvara. För kunder med internationell verksamhet, som tex Volvo och Saab Automobiles, finns ett återkommande behov att våra lösningar översätts till en mängd olika språk. Vi har därför inarbetade kontakter med större översättningsbyråer som har kunskap och kapacitet för denna typ av åtaganden. tillsammans Bäst resultat når vi under samverkan. Vi ser till att allt som hör till produkten fungerar tillsammans. Helhetssyn när det gäller utseende och känsla för produktens yttre är lika viktigt som ett relevant och konsekvent angreppssätt avseende beskrivningar, benämningar och begrepp. För oss ett logiskt sätt att arbeta. För kunden en garanti för att kunna säkra kvalitén totalt. Och när allt stämmer överens ökar chansen att nå ända fram. o Uppslag Content supplement teknisk information, grafisk form och översättning Framsida Baksida