Rapport avseende svenska viltskådningsföretag

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1 Peter Fredman Mittuniversitetet/ETOUR Östersund Rapport avseende svenska viltskådningsföretag Föreliggande rapport är en sammanställning av data över svenska viltskådningsföretag i form av frekvenstabeller i enlighet med studien Fredman, P., Margaryan, L.. The Supply of Nature Based Tourism in Sweden. A National Inventory of Service Providers. Mid-Sweden University, ETOUR, report. Urvalet består av respondenter som i tabell har svarat med eller för "guided activities in nature" samt angett att något av djuren i tabell är viktigt () eller mycket viktigt () exklusive "fish" och "reindeer". Rapportet är framtagen av Kai Kronenberg och Peter Fredman på Etour på uppdrag av Ekoturismföreningen. Östersund, -- Peter Fredman

2 Table How are the following business operations for the annual sales of your company? Hur viktiga är följande affärsverksamheter för ditt företags omsättning? Accommodation,% Agriculture or forestry,% Commercial fisheries,% Education and group events,% Guided activities in nature % Organization of festivals and,% events in nature Organization of tours % Provision of information (e.g.,% Tourist visitor center) Rental and sale of equipment,% Restaurant/café/shop/catering,% Transportation,% at all,%,%,%,% %,%,%,%,%,%,%,%,%,%,% %,%,%,%,%,%,%,%,%,%,%,%,%,%,%,%,%,%,%,%,%,%,%,%,%,%,%,% % Table How are the following nature-based activities for the annual sales of your company? Hur viktiga är följande naturbaserade aktiviteter för den ekonomiska omsättningen i ditt företag? Biking on roads,% Bird and wildlife watching,% Camping,% Caving (spelunking),% Cross or back-country skiing,% Downhill skiing % Dogsledding,% Diving, snorkeling,% Fishing,% Geocaching,%,%,%,%,%,%,%,%,%,%,%,%,%,%,%,%,%,%,%,%,%,%,%,%,%,%,%,%,%,%,%,%,%,%,%,%,%,%,%,%,%

3 Hang-gliding, parachuting,,% base jumping Hiking in the mountains,% Hiking outside mountain areas,% Horseback riding,% Hunting,% Ice skating,% Jogging/running in nature,% Kayaking, canoeing, rafting % Meditation and yoga in nature,% Motorbiking, off-road driving,% Motorboating, waterscootering,% Mountain biking,% Nordic walking,% Orienteering,% Paintball, outdoor play,% Picnicking,% Rock-climbing, mountaineering,% Swimming in lake/sea,% Sailing, windsurfing,% Snowboarding % Snowmobiling,% Snowshoeing,% Water-skiing, wakeboarding,%,%,%,%,%,%,%,%,%,%,%,% %,%,%,%,%,%,%,%,%,%,%,%,%,%,%,% %,%,%,%,%,%,% %,% %,%,%,%,%,%,%,%,%,%,%,%,%,% %,%,%,%,%,%,%,%,%,%,% %,%,%,%,%,%,% %,%,%,%,%,%,%,%,%,%,%,%,%,%,%,%,%,%,%,%,%,%,% %

4 Fig. Which year did you start your NBT operations? (n=) Vilket år startade ditt företag med naturturism? Fig. How are you NBT operations organized? (n=) Hur är verksamheten inom naturturism organiserad?

5 Fig. Which of the following development phases characterizes your NBT operations best? (n=) Vilken av följande faser stämmer bäst in på din verksamhet inom naturturism? Table How are the following factors for your decision to set up a NBT operation? Hur viktiga är följande faktorer för beslutet att bedriva verksamhet inom naturturism? Don't To maximize economic gain.%.%.%.%.%.% To have a secure and stable income %.%.%.%.%.% To be self-reliant.%.%.%.%.%.% To have an interesting job.%.%.%.%.%.% To live in a certain place.% %.%.%.%.% To work outdoors.%.%.%.%.%.% To use local natural resources.%.%.%.%.%.% To work with people with similar interests.% %.%.%.%.% To offer great nature experiences %.%.%.%.%.%

6 To educate people about nature.%.%.%.%.%.% To contribute to sustainable development.%.%.%.%.% Table Think about all the NBT activities your company did supply in. How were the following months for the annual sales of your company? Tänk nu på alla aktiviteter inom naturturism som ditt företag erbjöd under år. Hur viktiga är årets olika månader för verksamhetens ekonomiska omsättning? Don't January.%.%.%.%.% % February.%.%.%.%.% % March.%.%.%.%.%,% April.%,%.%.%.%,% May.%.%.%.%.%.% June,%.%.%.%.%.% July.%,%,%,%,%,% August.%.%.%.%.%.% September,%.%.%.%.%.% October.%.%.%.%.%.% November.%.%.%.%.%.% December.%.%.%.%.%

7 Frequency Percent Percent Cumulative Percent Blekinge,,, Dalarna,,, Gotland,,, Gävleborg,,, Halland,,, Jämtland,,, Jönköping,,, Kalmar,,, Kronoberg,,, Norrbotten,,, Skåne,,, Stockholm,,, Sörmland,,, Uppsala,,, Värmland,,, Västerbotten,,, Västernorrland,,, Västmanland,,, Västra Götaland,,, Örebro,,, Östergötland,,, Total,, Missing System, Total, Fig. In which county is your company registered? (n=). I vilket län är företaget/verksamheten registrerat? Ca. % of Total Population of Sweden % of Total number of NBT Companies Blekinge,, Dalarna,, Gotland,, Gävleborg,, Halland,, Jämtland,, Jönköping,, Kalmar,, Kronoberg,, Norrbotten,, Skåne,, Stockholm,, Sörmland,, Uppsala,, Värmland,, Västerbotten,, Västernorrland,, Västmanland,, Västra Götaland,, Örebro,, Östergötland,, Fig. Share of population and number of NBT businesses per county (n=)

8 Table Approximately how often do you organize your NBT operations in the following counties? Ungefär hur ofta bedriver ditt företag verksamhet inom naturturism i olika län? Never rarely often Blekinge.%.%.%.%.% Dalarna.%.%.%.%.%.% Gotland.%.%.%.%.%.% Gävleborg.%.%.%,%.%.% Halland.%.%.%.%.% Jämtland.%.%.%.%.%.% Jönköping.%.%.%.%.% Kalmar.%.%.%.%.% Kronoberg.%.%.%.%.%.% Norrbotten.%.%.%.%.%.% Skåne.%.%.%.%.%.% Stockholm.%.%.%.%.%.% Sörmland.%.%.%.%.% Uppsala.%.%.%.%.% Värmland.%.%.%.%.%.% Västerbotten.%.%.%.%.%.% Västernorrland.%.%.%.%.% Västmanland.%.%.%.%.%.% Västra Götaland.%.%.%.%.%.% Örebro.%.%.%.%.%.%

9 Table How are the following factors for the location of your NBT operations? Hur viktiga är följande faktorer för lokaliseringen av den naturturistiska verksamheten? Don't Proximity to nature.%.%.%.%.%.% Availability of markets/customers.%.%.%.%.%.% Personal contacts.%.%.%.%.%.% Table How for your NBT operations is the access to land with the following ownership? Hur viktig är tillgången till följande markslag för din verksamhet inom naturturism? Don't Private land owned by the company.%.%.%.%.%.% Private land owned by other legal person.%.%.%.%.%.% Public land.%.%.%.%.%.% Table How do you evaluate the effects of the following activities on you NBT operations? Hur bedömer du att följande aktiviteter påverkar din verksamhet inom naturturism? - negative - positive Don't Agriculture.%.%.%.%.%.% Berry and mushroom picking.%.%.%.%.%.% Forestry.%.%.%.%.%.% Forest roads.%.%.%.%.%.% Hydroelectric dams.%.%.%.%.%.%

10 Industrial fishing.%.%.%.%.%.% Mining.%.%.%.%.%.% Power lines.%.%.%.%.%.% Second homes.%.%.%.%.%.% Reindeer herding.%.%.%.%.%.% Other tourism activities (external to your own business).%.%.%.%.%.% Wind power plants.%.%.%.%.%.% Table Please specify what National Park(s) your company has operations within or nearby (within km). Vänligen ange vilken eller vilka nationalparker som företaget har verksamhet inom eller i närheten av (inom km). National Park. Abisko. Sarek. Stora Sjöfallet. Padjelanta. Muddus. Stenshuvud. Kosterhavet. Söderåsen. Tyresta. Tiveden. Haparanda. Fulufjället. Store Mosse. Blå Jungfrun. Pieljekaise. Skuleskogen. Färnebofjärden. Sånfjället. Tresticklan. Vadvetjåkka. Dalby Söderskog. Djurö. Garphyttan. Hamra. Ängsö. Björnlandet. Gotska Sandön. Norra Kvill. Töfsingdalen

11 Table What effect do the National Park regulations (e.g. legal rules, management plan) have on your NBT operations? På vilket sätt påverkar föreskrifter och regler kring nationalparker ditt företags verksamhet inom naturturism? - negative - positive Don't What effect do the National Park regulations (e.g. legal rules, management plan) have on your NBT operations?.%.%.%.%,% Table How often does your company use National Park brands in marketing activities? Hur ofta använder ditt företag begreppet nationalpark i marknadsföringen? Never Always Don t How often do you use National Park brands in your marketing activities?.%.%.%.%.% % Table. How are the following types of nature for your NBT operations? Hur viktiga är följande naturtyper för ditt företags naturturistiska verksamhet? Don t Coastline and archipelagos.%.%.%,%.%.% Forests.%.%.%.%.% Glaciers.%.%.%.%.%.% Lakes.%.%.%.%.%.% Mountains.%.%.%.%.%.% Rivers and waterfalls.%.%.%.%.%.%

12 Plains and agricultural fields.%.%.%.%.%.% Protected areas.%.%.%.%.%.% Urban proximate nature areas.%.%.%.%.%.% Wetlands.%.%.%.%.%.% Table. How are the following types of wildlife for your NBT operations? Hur viktiga är följande djurarter för ditt företags naturturistiska verksamhet? Don t Bear.%.%.%.%.%.% Beaver.%.%.%.%.%.% Birds.%.%.%.%.%.% Fish.%.%.%.%.%.% Moose.%.%.%.%.%.% Reindeer.%.%.%.%.%.% Roe deer.%.%.%.%.%.% Seal.%.%.%.%.%.% Wolf.%.%.%.%.%.%

13 Table. How are the following opportunities in nature for your NBT operations? Hur viktiga är följande faktorer för ditt företags naturturistiska verksamhet? Don t To visit wilderness areas with no other humans in view.%.%.%.%.%.% To experience nature forces and beauty (the sublime).%.%.%.%.%.% To spot wildlife.%.%.%.%.%.% To visit areas without noise.%.%.%.%.%.% Table. Please indicate to what extent you agree or disagree with the following statements. Vänligen ange i vilken utsträckning du instämmer i följande påståenden. Completely disagree Completely agree Don t Nature is a nice setting/ background for providing tourist services to our customers.%.%.%.%.%.% Nature experience is the main service we provide to our customers.%.%.%.%.%.% Table. How are the following types of infrastructure for your NBT? Hur viktiga är följande typer av infrastruktur för ditt företags naturturistiska verksamhet? Don t Cabins.%.%.%.%.% Camping grounds.%.%.%.%.%.% Designated beaches.%.%.%.%.% Harbors.%.%.%.%.%.% Hiking trails.%.%.%.%.%.%

14 Restaurants/cafes.%.%.%.%.%.% Visitor centers.%.%.%.%.%.% Table. How is the accessibility of nature for your NBT business? Hur viktig är naturens tillgänglighet för ditt företags naturturistiska verksamhet? Don t The opportunity to roam for free in nature.%.%.%.%.% The opportunity to fish along the coast and in the big lakes for free.%.%.%.%.%.% The opportunity to hunt small game.%.%.%.%.%.% The opportunity to collect mushrooms and berries for free.%.%.%.%.%.% Table. How are the following rights for your NBT business? Hur viktiga är följande rättigheter för ditt företags naturturistiska verksamhet? Don t Exclusive right to hunt.%.%.%.%.%.%

15 Exclusive right to fish.%.%.%.%.%.% Agreements with landowners to utilize nature for specific purposes.%.%.%.%.%.% Permissions to operate in protected natural areas.%.%.%.%.%.% Table. Does your company implement any of the following sustainability policies? Använder ditt företag något av följande i sitt miljöarbete? Yes No Don t Sustainability reporting.%.%.% Corporate Social Responsibility, CSR.%.%.% CO emission reduction (e.g. carbon offsetting measures).%.%.% Green labeling and certification %.%.% Table In your opinion, what effect do the following sustainability policies have on your NBT operations? Enligt din åsikt, hur viktiga är följande faktorer för miljöarbetet i ditt företag? Don t Increased profit.%.%.%.%.%.% Increased number of.%.%.%.%.%.%

16 customers Marketing advantages (reaching new market segments).%.%.%.%.%.% Improved company image and PR.%.%.%.%.%.% Increased customer loyalty.%.%.%.%.%.% Increased motivation and loyalty among the employees.%.%.%.%.%.% Increased competence of the employees in sustainability.%.%.%.%.%.% Table. Please indicate approximate total sales of NBT operations in your company in. SEK. n Minimum Maximum* Mean SD Please indicate approximate total sales of NBT operations in your company in. * For the purposes of this calculation an outlier reporting SEK, billion was removed Table. Approximate total sales grouped Income range (SEK) Frequency Percent -.% -.% -.% - -.% Total

17 Fig. Of all business operations of your company, approximately what percentage of the annual sales comes from NBT? (n=) Av den totala omsättningen i företaget, hur stor andel kom från naturturism år? Table Please indicate approximate total costs related to NBT operations in your company during. SEK. Min. Max. Mean Std. Deviation Please indicate approximate total costs related to NBT operations in your company during. Table Approximate total costs grouped Cost range (SEK) Frequency Percent -,% -,% -,% -,% -,% -,% -,% Total

18 Table. Please try to allocate the total costs related to NBT operations during to the following categories. Försök att ungefärligen fördela kostnaderna för den naturturistiska verksamheten under år på följande kategorier (ange svaret i kronor). Minimum Maximum Mean Percent of the total costs* Costs allocated to the county where the company is registered,% Costs allocated to Sweden, outside the county where the company is registered,% Costs allocated to other countries than Sweden,% *The numbers do not add up to % due to slight variation in the respondent numbers per each question. Fig. How many man-years did your NBT operations produce in? (n=) Ungefär hur många årsarbetskrafter motsvarade den naturturistiska verksamheten i ditt företag totalt sett under?

19 Table. How many people were engaged during within the NBT operations of your company? Hur många personer var sysselsatta inom den naturturistiska verksamheten i ditt företag år? More than n Year round full time employees.%.%.%.%.%.% Year round part time employees.%.%.%.%.%.% Seasonal full time employees.%.%.%.%.%.% Seasonal part time employees.%.%.%.%.%.%.% Table. How many employees of your NBT operations fall in the following categories? Hur många personer var sysselsatta inom den naturturistiska verksamheten i ditt företag från följande kategorier under år? More than n Employees from the county where the company is registered.%.%.%.%.%.%.% Employees from Sweden (outside the county where the company is registered).%.%.%.%.% Employees other country than Sweden.%.%.%.%.%

20 (а) Proportion of private sector (b) Proportion of conference and incentive market Fig. a-b. The proportion of sales in (a) private and (b) corporate sectors (a) (b) (c) (a) Proportion of customers from the same county where the company is registered (b) Proportion of customers from Sweden outside the county where the company is registered (c) Proportion of customers from countries other than Sweden (international customers) Fig. a-c. The proportion of customers coming from (a) the county where the company is registered, (b) from Sweden outside the county where the company is registered, and (c) international customers.

21 (а) First most markets (n=) (а) Second most markets (n=) Fig. The most foreign markets for the Swedish NBT sector ( n=) (n=)

22 Table How are the following relationships for your company? Hur viktiga är följande relationer för ditt företag? Don t Relationships with tour operators.%.%.%.%.%.% Relationships with suppliers/subcontractors.%.%.%.%.%.% Table How are the relationships with the following stakeholders for your company? Hur viktiga är relationerna med följande aktörer för ditt företag? Don t Other NBT companies.%.%.%.%.%.% Other tourist companies in general.%.%.%.%.%.% Other companies outside the tourism industry.%.%.%.%.%.% Local/regional destination development projects.%.%.%.%.%.% Representatives of local communities.%.%.%.%.%.%

23 Fig. a-d. Considering all stakeholders you have formal and informal relationship with, what share (in percent) are within the following areas/categories. Table Which of the following organizations is your company affiliated with? (n=) Vilka av följande organisationer samarbetar ditt företag med? Number of positive Percent of the total The Swedish Ecotourism Association (Svenska Ekoturismföreningen) The Federation of Swedish Farmers (Lantbrukarnas Riksförbund, LRF) The Swedish Tourism Association (Svenska turistföreningen).%.%,% Visita (the Swedish hospitality industry).% Sveaskog (state owned forest company).% Forest Owner Association (Skogsägarförening).%

24 Table Which of the following best describes your residential status in the years before starting/getting employed by this firm? Vilket av följande alternativ beskriver bäst din situation under femårsperioden innan du startade företaget eller blev anställd i företaget? Number of positive Percent of the total I lived in the same community as today during that period.% I moved to the current community during that period.% I moved to the current community less than a year before I started or was hired by NBT business.% Table What was your employment status immediately prior to starting/getting employed by this company? Vad hade du för slags sysselsättning innan du startade företaget eller blev anställd i företaget? Number of positive Percent of the total Working in another non-service company.% Working in another service company.% Working in another tourist company.% Studying.% Unemployed.% Table Approximately how many years of experience do you have from the following industries before you started the company or was an employee of the company? Ungefär hur många års erfarenhet hade du från följande branscher innan du startade företaget eller blev anställd i företaget? * No experience (=) Experience year In NBT sector.%.%. In the tourism sector.%.%. In other service sectors.%.%. In other non-service sectors.%.%. Average no of years of experience * Cases with more than cumulative years in work experience have been removed due to evident recurrent misinterpretation of the question as percent breakdown instead of years

25 Fig. What is your education? (n=) Vilken är din högsta utbildning? :.% - :.% - :.% : % :.% Over years old: % Fig. The age of the survey respondents (n=)

26 Fig. In which county did you grow up? (n=) I vilket län växte du upp? Fig. Countries other than Sweden where the respondents grew up (n= ).