PH OMTÄNKSAM DESIGNED FOR EVERY BODY PRESS KIT NEWS AND RUNNING RANGE NEWS: STAGGERED SALE START AUG-DEC Inter IKEA Systems B.V.

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1 PH DESIGNED FOR EVERY BODY PRESS KIT NEWS AND RUNNING RANGE NEWS: STAGGERED SALE START AUG-DEC 2018

2 PH A HELPING HAND There are times when we all need a bit of extra comfort and support. With the range, IKEA wants to make everyday life easier for everyone and for every body. Now we re proud to introduce new products that add to the series. Welcome to experience a comfy sofa that it s easy to get in and out of, cushions that support you wherever you choose to sit, vases that are equally beautiful and easy to handle, plus lots more all made in close collaboration with ergonomics experts and tested by real people, with different needs. greppduk, blågrå 20:- The jar gripper is made of soft, anti-slip silicone and helps you get that tricky lid to pop. / IKEA PRESS KIT / 2018 / 2

3 A MORE * RANGE As the demographics of the world change, so do the demands on our homes. With that in mind, IKEA started developing the range a few years back. Although largely initiated by the world s growing and ageing population, isn t created with one particular age group in mind. On the contrary, it s the result of looking at life s many stages and the needs that might arise when our physical circumstances change, temporarily or permanently. And, except being great for comfort and support, it s a great range for all design lovers. * means caring in Swedish Eli Lindegård, physiotherapist and ergonomist, during the development of. / IKEA PRESS KIT / 2018 / 3

4 PH SORE BACK? GIVE IT A REST Big and small, all products are designed with our different human needs in focus. IKEA partnering up with ergonomics experts is a vital part of the process. With their help we can make each product better at catering for our physical needs, needs we know will change throughout our lives. Every product and collaboration helps us gain a deeper understanding. Lars Ingolf, Product developer, IKEA of Sweden. But there would be no real lessons learned without the test panel, made up of a number of users that try out the products and give feedback. Before being finalised, the designs are modified based on their input. The footstool is easy to move since it s lightweight and has handles on the sides. In the pockets on the side you can store remote controls and other small things you want close at hand. fotpall, ORRSTA ljusgrå 799:- fåtölj, ORRSTA ljusgrå 2495:- The armchair is easy to get in and out of since the distance between the armrests allows you to get support from your arms when you get up. The sofa has a high backrest that is angled to optimise seating comfort, firm cushions and sturdy armrests that are great to lean on when getting up and sitting down. Add a footstool for even greater comfort. Design: Andreas Fredriksson. YPPERLIG soffbord, mörkgrå/björk 399:- / IKEA PRESS KIT / 2018 / 4

5 FROM ANOTHER ANGLE So, what is it that sets apart? A closer look at the cushions, vases, tables, and all the rest, reveals the specifics. By actively focusing on ergonomics right from the start we end up with functional products that combine clever solutions and great design. Ergonomist and physiotherapist Eli Lindergård plays an important part in the making of. Based on statistical data of body measurements in different populations, he and the IKEA-team look at each product from as many angles as possible in terms of height, width, depth, material, and lots more. When we re implementing this thinking from square one, we get products that are as functional as possible, for as many people as possible. Eli Lindergård, Ergonomist and physiotherapist The table is scratch resistant and easy to clean. Also, since there is no underframe there s great leg space. Design: Knut Hagberg/Marianne Hagberg. / IKEA PRESS KIT / 2018 / 5

6 PH PH PH The seat cushions have a soft foam filling that adapts to your body. The anti-slip backing keeps the chair pad firmly in place. svankkudde, ORRSTA svartblå 129:- stolsdyna, ORRSTA svartblå 149:- stolsdyna, ORRSTA ljusgrå 149:- The lumbar cushion helps you sit up straight. It s easy to attach to your favourite chair with the sewed-on touch-and-close fastening. / IKEA PRESS KIT / 2018 / 6

7 PH A GREAT WAY TO GET A GRIP Pia Amsell and Barbro Berlin are the design duo behind several items, among them the all new, mouth blown vases that are just as great to handle as they are at making flowers and stems thrive. vases are easy to lift, carry and wash. You can use them separately or combine several in matching colours. We hope that they will make you and your flowers feel good every day. Pia Amsell and Barbro Berlin, Designs Long before the vases now hit the stores, they ve been evaluated by a test panel invited to the IKEA lab. So, when we say that they re easy to handle we know it s true, also for those of us who need an extra helping hand. vas, H18 cm, ljusgrå. 99:- / IKEA PRESS KIT / 2018 / 7

8 PH PH vas, H18 cm, ljusgrå. 99:- vas, H30 cm, mörkgrå. 129:- / IKEA PRESS KIT / 2018 / 8

9 PH18007 PH18006 The place mat helps your plate to stand extra steady since the placemat has an anti-slip surface. djup tallrik med antiglid 35:-/st The plates are made of tempered glass and the silicone base makes the tableware stand steady. Designer: Ehlén Johansson. tablett med antiglid 49:-/st / IKEA PRESS KIT / 2018 / 9

10 PH Fold it or roll it up. Put it behind your back because it s comfy or under your heels to relieve pressure. The cushions can be used in a variety of ways. kroppskudde, L150 cm. 299:- / IKEA PRESS KIT / 2018 / 10

11 PH PH The armrest cushion relieves both arm and shoulder and gives extra support when it s time to sit down or get up and it doubles as a comfortable foot- or headrest. PH armstödskudde, DJUPARP mörkgrå 249:- armstödskudde, DJUPARP mörkgrå 249:- / IKEA PRESS KIT / 2018 / 11

12 PH IT S A WRAP SCANDI STYLE pläd, gul 199:-, appropriately meaning caring in Swedish, isn t only created for all who need a bit of extra comfort and support in their everyday life it s for everyone who loves great design. The products share a common Scandinavian feel in colours, materials and design, and have a classic expression that we believe will look great in all homes. / IKEA PRESS KIT / 2018 / 12

13 PH PH stol, ljusgrå 995:- pläd, ljusgrå 199:- The chair is easy to get in and out of since the high wide back allows you to use the support of your arms. / IKEA PRESS KIT / 2018 / 13

14 PH A throw in handy size of soft, natural wool makes it just as great as a warming shawl. Design: Knut Hagberg/ Marianne Hagberg. pläd, antracit 199:- / IKEA PRESS KIT / 2018 / 14

15 IMAGES PH PH PH PH PH PH PH PH PH PH PH PH PH PH PH PH PH PH PH PH PH / IKEA PRESS KIT / 2018 / 15

16 FILMS films with sound. Delivered in formats 16x9 and 1x1 lumbar cushion helps you sit up straight. It s easy to attach to your favourite chair. plates are made of tempered glass and the silicone base makes the tableware stand steady. jar gripper is made of soft, anti-slip silicone and helps you get that tricky lid to pop. comfort cushions can be used in a variety of ways. throw. The handy size of the soft, decorative wool throw makes it just as great as a warming shawl. vases are easy to lift, carry and wash. / IKEA PRESS KIT / 2018 / 16

17 PE sits soffa 5995:- Klädsel: polyester och bomull. Du får stöd för hela ryggen eftersom ryggstödet är högre än på de flesta andra soffor. Design: Andreas Fredriksson. B160 D95, H101 cm. ORRSTA svartblå Säljstart augusti PE sits soffa 5995:- Klädsel: polyester och bomull. Du får stöd för hela ryggen eftersom ryggstödet är högre än på de flesta andra soffor. Design: Andreas Fredriksson. B160 D95, H101 cm. ORRSTA ljusgrå Säljstart augusti PE fåtölj 2495:- Klädsel: polyester och bomull. I de avtagbara armstödsskydden finns fickor där du kan ha småsaker som fjärrkontroll och glasögon. Design: Johanna Lagerkrantz. B72 D88, H109 cm. ORRSTA svartblå PE fåtölj 2495:- Klädsel: polyester och bomull. I de avtagbara armstödsskydden finns fickor där du kan ha småsaker som fjärrkontroll och glasögon. Design: Johanna Lagerkrantz. B72 D88, H109 cm. ORRSTA ljusgrå PE fotpall 799:- Klädsel: polyester och bomull. Design: Andreas Fredriksson. L57 B43, H49 cm. ORRSTA svartblå Säljstart augusti PE fotpall 799:- Klädsel: polyester och bomull. Design: Andreas Fredriksson. L57 B43, H49 cm. ORRSTA Ljusgrå Säljstart augusti PE stol 995:- Lackad massiv björk och björkfaner. Design: K Hagberg/M Hagberg. Ljusgrå Säljstart oktober PE stol 995:- Lackad massiv björk och björkfaner. Design: K Hagberg/M Hagberg. Antracit Säljstart oktober PE pläd 199:- 100% ull. Design: K Hagberg/M Hagberg. B60 L160 cm. Ljusgrå Alla plädar säljstart augusti PE pläd 199:- 100% ull. Design: K Hagberg/M Hagberg. B60 L160 cm. Gul PE pläd 199:- 100% ull. Design: K Hagberg/M Hagberg. B60 L160 cm. Antracit PE matta, kort lugg 399:- Lugg: 100% polyester. Baksida: Syntetiskt gummi. Design: Iina Vuorivirta. B133 L195 cm. Gul/ljusgrå Alla mattor säljstart december PE matta, kort lugg 399:- Lugg: 100% polyester. Baksida: Syntetiskt gummi. Design: Iina Vuorivirta. B133 L195 cm. Grön/ljusgrå PE matta, kort lugg 699:- Lugg: 100% polyester. Baksida: Syntetiskt gummi. Design: Iina Vuorivirta. B170 L240 cm. Ljusgrå/vit PE matta, kort lugg 699:- Lugg: 100% polyester. Baksida: Syntetiskt gummi. Design: Iina Vuorivirta. B170 L240 cm. Ljusgrå/svart PE matta, kort lugg 299:- Lugg: 100% polyester. Baksida: Syntetiskt gummi. Design: Iina Vuorivirta. B90 L200 cm. Grön/ljusgrå Alla mattor säljstart december / IKEA PRESS KIT / 2018 / 17

18 PE vas 129:- Glas. Glasvasen är munblåst av en skicklig hantverkare. Design: P Amsell/B Berlin. H30 cm. Mörkgrå PE vas 129:- Glas. Glasvasen är munblåst av en skicklig hantverkare. Design: P Amsell/B Berlin. H30 cm. Ljusgrå PE vas 99:- Glas. Glasvasen är munblåst av en skicklig hantverkare. Design: P Amsell/B Berlin. H18 cm. Mörkgrå PE vas 99:- Glas. Glasvasen är munblåst av en skicklig hantverkare. Design: P Amsell/B Berlin. H18 cm. Ljusgrå PE vas 39:- Glas. Glasvasen är munblåst av en skicklig hantverkare. Design: P Amsell/B Berlin. H15 cm. Mörkgrå PE vas 39:- Glas. Glasvasen är munblåst av en skicklig hantverkare. Design: P Amsell/B Berlin. H15 cm. Ljusgrå Alla vaser säljstart augusti PE djup tallrik med antiglid 35:- Av härdat glas som gör tallriken extra tålig mot stötar och därmed hållbart. Design: Ehlén Johansson. Ø17 cm. Vit PE tallrik med antiglid 35:- Av härdat glas som gör tallriken extra tålig mot stötar och därmed hållbar. Design: Ehlén Johansson. Ø20 cm. Vit PE tallrik med antiglid 39:- Av härdat glas som gör tallriken extra tålig mot stötar och därmed hållbar. Design: Ehlén Johansson. Ø26 cm. Vit PE tablett med antiglid 49:- Silikongummi. L45 B35 cm. Blågrå PE tablett med antiglid 49:- Silikongummi. L45 B35 cm. Grön PE greppduk 20:- Silikongummi. Ø12 cm. Blågrå PE greppduk 20:- Silikongummi. Ø12 cm. Grön PE glasunderlägg med anti-glid 15:-/4st Silikongummi. Blågrå PE glasunderlägg med anti-glid 15:-/4st Silikongummi. Grön PE grytunderlägg 35:- Silikongummi. Du kan sätta ihop flera underlägg för att passa större grytor och formar. Ø25 cm. Blågrå PE grytunderlägg 35:- Silikongummi. Du kan sätta ihop flera underlägg för att passa större grytor och formar. Ø25 cm. Grön / IKEA PRESS KIT / 2018 / 18

19 PE svankkudde 129:- Du fäster enkelt svankkudden på din favoritstol med de fastsydda kardborrebanden. Fodral: polyester och bomull. ORRSTA Ljusgrå PE svankkudde 129:- Du fäster enkelt svankkudden på din favoritstol med de fastsydda kardborrebanden. Fodral: polyester och bomull. ORRSTA svartblå PE armstödskudde 249:- Armstödskudden avlastar både arm och skuldra. Den ger dig dessutom ett extra stöd när du ska slå dig ner eller ta dig upp från favoritsoffan. Fodral: polyester och viskos. L52 B20 cm. 14 cm tjock. DJUPARP mörkgrå PE armstödskudde 249:- Armstödskudden avlastar både arm och skuldra. Den ger dig dessutom ett extra stöd när du ska slå dig ner eller ta dig upp från favoritsoffan. Fodral: polyester och viskos. L52 B20 cm. 14 cm tjock. DJUPARP mörkgrön PE armstödskudde 249:- Armstödskudden avlastar både arm och skuldra. Den ger dig dessutom ett extra stöd när du ska slå dig ner eller ta dig upp från favoritsoffan. Fodral: polyester och viskos. Ø18, L52 cm. DJUPARP mörkgrå PE armstödskudde 249:- Armstödskudden avlastar både arm och skuldra. Den ger dig dessutom ett extra stöd när du ska slå dig ner eller ta dig upp från favoritsoffan. Fodral: polyester, viskos. Ø18, L52 cm. DJUPARP mörkgrön PE stoldyna 149:- Du sitter bekvämt eftersom stolsdynan har en mjuk skumfyllning som avlastar och formar sig efter din kropp. Fodral: polyester och bomull. B40 D40 cm. 5cm tjock. ORRSTA ljusgrå PE stoldyna 149:- Du sitter bekvämt eftersom stolsdynan har en mjuk skumfyllning som avlastar och formar sig efter din kropp. Fodral: polyester och bomull. B40 D40 cm. 5 cm tjock. ORRSTA svartblå PE stoldyna 149:- Du sitter bekvämt eftersom stolsdynan har en mjuk skumfyllning som avlastar och formar sig efter din kropp. Fodral: polyester och bomull. Ø38 cm. 5 cm tjock. ORRSTA Ljusgrå PE stoldyna 149:- Du sitter bekvämt eftersom stolsdynan har en mjuk skumfyllning som avlastar och formar sig efter din kropp. Fodral: polyester och bomull. Ø38 cm. 5 cm tjock. ORRSTA svartblå PE kroppskudde 299:- Fodral: 55% lyocell, 45% bomull. L150, Ø20 cm. Grå Säljstart oktober PE kroppskudde 179:- Fodral: 55% lyocell, 45% bomull. L75, Ø20 cm. Grå Säljstart oktober / IKEA PRESS KIT / 2018 / 19

20 PH KONTAKT pressfrågor IKEA Sverige: