Hållbar Besöksnäring Nordisk workshop 11 september 2012 1
Tillväxtverket Innovation in companies and regions Easier for companies 2
From Arjeplog to Malmö 9 locations Approx. 350 employees 3
Organisation of marketing and tourism industry issues and statistics 4
The Tourism Industry Programme Coordinating public tourism industry issues together with other public bodies and agencies, such as the Swedish Environmental Protection Agency, Visit Sweden and others Project initiatives, eg Sustainable tourism development Official tourism statistics and providing knowledge about the development of tourism and the travel and tourism industry in Sweden. 5
Project Initiatives Sustainable Tourism Development in cooperation with Västsvenska Turistrådet 2009-2014 TRIP, Turistnäringens utvecklingscenter (the Tourism Development Centre) in cooperation with RTS, the Swedish Travel and Tourism federation, 2010- Sustainable Tourism Destinations, 2012-2014. Kiruna, Åre, the Stockholm Archipelago, Bohuslän & Vimmerby. + some small projects 6
Hållbar Besöksnäring SWEDISH AGENCY FOR ECONOMIC Hållbar Besöksnäring A fully integrated quality and sustainability scheme for the tourism industry Assessed annually by professional advisors at each company. What is offered? How good is it? Advice to become even better. Start 2009 Launch 2015
Hållbar Besöksnäring SWEDISH AGENCY FOR ECONOMIC Target To contribute to give guests confidence to choose Swedish experiences that meets or even exceeds their expectations. To help companies to become even better. To support the development of export mature destinations. To guide the tourism Industry towards sustainability.
Hållbar Besöksnäring The system Categorisation What you are! Evaluation How good you are? Advice How to improve?
Hållbar Besöksnäring Aspects System < Evaluation < Grouping < Aspect Group/Aspect 18 Aspect groups Small Serviced Aspects Booking & Arrival Friendliness Booking & Arrival Efficiency Room Service Public Areas Service Dinner Service Dinner Wine Service Breakfast Service Departure Hospitality Interior Waste Food & Beverage Cleanliness Travel & Transport Heritage Governance Consumables Energy Equipment Construction Water Safety Accessibility Exterior Health Working Conditions
Hållbar Besöksnäring Hovdala slott Nyköpingshus Sea Lodge Upplevelsebolaget Tingvall (B&B) Myskoxecentrum i härjedalen Hotell Funäsdalen Sala Silvergruva Färna Herrgård & Spa Astrid Lindgrens Värld Wallby Säteri Teleborgs Slott Guldström & Co Öjaby Herrgård Birka Vikingstaden Vaxholmskastell B&B Tullgårns Värdshus Skomakargården Åkra Gård B&B Forty Towers Havsten resort Daftö resort Pensionat/Käk & Bräk Pensionat Karlslund Biosfär Läckö Strand Biosfär Nautopp Kust & Fjälläventyr Nordiska Akvarellmuseet Bohus Fästning Läckö Slott Sydkoster Isaberg Kosters Trädgårdar Strandflickorna Hotell Käringön Västergården Dillö Sjötorps Pensionat Åsgårdens värdshus Norrqvarn Hotell och Vandrarhem Kollängens B&B Idas skepparehus/strandbrygga Ruders egendom Röda stallet B&B Fyrvaktarens hotell Brunnsbo Gästgiveri Hotell Andrum trähus Madame blå hotell & restaurang Kalmarslott (SFV) Ottenby Kungsgård Waxholms Kastell Karlsborgs fästning Väderöarmna
Hållbar Besöksnäring Case - Isaberg
hallbarbesoksnaring.com
www.tillvaxtverket.se christina.radelius@tillvaxtverket.se 16