19 22 August January 2016

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1 19 22 August January 2016

2 About us Formex - The world s largest meeting place for Nordic interior design Formex started in1960 and is organized twice a year, once in January and once in August. Formex has about 850 exhibitors at each exhibition and features products within interior design, gifts, design, children s products, fashion, accessories, and much, much more. It s a place where national and international buyers, agents, wholesalers, importers, designers, producers and media from the entire interior design and gift industry come together. Formex attracts around visitors and 800 media representatives each time it takes place. In addition to business opportunities, networking opportunities and opportunities to see innovations, the exhibition showcases trends, inspiration and know-how in the form of displays and talks. Formex is investing in the young by making way for the Young Designers area. Nova Award We have been awarding the Nova Nordic Designer of the Year award since Five up and coming Nordic designers are nominated. Formex Formidable The Formex Formidable award was created ten years ago and it then became two awards two years ago, the Jury s Choice and the People s Choice. It starts with an expert jury consisting of Stefan Nilsson, Head of the Jury Trend Expert, Dan Gordan, Editor for Sköna Hem, Kerstin Wickman, Professor of Arts and Crafts and Monica Förster, Designer, nominate around 20 products at this fall s fair and then choose a winner. In parallel, we are opening the door for everyone to vote for the People s Choice on Formex s web site during the fall until the end of the year. The winners of the People s Choice and the Jury s Choice will be presented at Formex s spring fair. VIP Invitation To receive your VIP Invitation and get free entrance and other goodies for your visit at Formex, please contact your local representative. You can also get your VIP invitation directly from Formex, just send a mail to: formex@stockholmsmassan.se Statistics Spring Autumn Spring Autumn Spring Autumn Visitors Exhibitors Media

3 What to find Nordic Area Design, Craft & Young Design At Formex you will find unique Scandinavian products, which are often showcased in special exhibitions at the fair, allowing international visitors to find things that they will not come across at any other international trade fair. This is what makes Formex a unique and a must-see event. If you have an interest in young talent, our Young Designers area is the place to be. Here, our design stars of tomorrow show their work and their fresh and innovative ideas; needless to say that everything in sight can be ordered. Suppliers, artisans and young unestablished designers who focus on Nordic design in limited quantities. Formex has always featured companies representing top design. We have made it easier for everyone to find these companies by creating the following sectors: Living Interior/Textile Interior and lifestyle concepts. Fashion/Accessories/Body & Bath Clothing, jewelery, bags, scarves, clogs, boots, soaps, cremes & fragrance. Kids & Toys Design products for children and children s clothing. Mixed interior/floral & Garden it is clear to see from the expansion in this area that there is a crossover between indoor and outdoor trends/design/products etc.

4 Taste just as before there is a distinct need for coffee, tea, spices and chocolate at Formex. Gifts & Packaging the most obvious product area at Formex is paper and gift packaging, needed by all stores. Magazines & Trend agencies providing inspiration and support for our visitors in their efforts to accurately determine future trends is an important part of Formex. Inspiration and knowledge At Formex we offer several inspiration and trend exhibitions. In our large area for seminars, dining and displays we put together a fantastic backdrop where food, drink and new products blend together to provide an exciting overall experience. At each event we offer seminars covering the various trends for the season. We also take an in-depth look at topics that support our visitors in becoming better purchasers and store owners.

5 Fair layout 2015 Living Interior & Textiles Fashion Accessories Body & Bath Kids & Toys Materialbiblioteket/ The Library of Materials Pressbyrån Shop Interior NORDIC AREA Design K.H.V.C Kitchen & Table Next Craft Step Young Designers Magazines Scandic Talk hotel Taste Mixed Interior & Gifts Floral & Garden Gifts & Packaging

6 Shopping ACNE Norrmalmstorg 2, Asplund Sibyllegaran 31, Blås & Knåda Hornsgatan 26a, Carl Malmsten Strandvägen 5b, Design House Stockholm Smålandsgatan 16, Designtorget Kungsgatan 52 & Arlanda Terminal 5, Efva Attling Birger Jarlsgatan 8/Hornsgatan 44, Filippa K Biblioteksgatan 2, G.A.D. Birger Jarlsgatan 34, Galleri Pascale Cottard Olsson, Humlegårdsgatan 15, Grandpa Södermannagatan 21, Illums Bolighus Hamngatan 27, Konsthantverkarna, Södermalmstorg 4, Marimekko Stureplan 6, Nitty Gritty Krukmakargatan 26, NK-Inredning Hamngatan18-20, Nordiska Galleriet Nybrogatan 11, galleriet.se Norrgavel Birgel Jarlsgatan 27, Palmgrens Sibyllegatan 7, Room, PUB Hötorget Svensk Slöjd Nybrogatan 23, Svenskt Tenn Strandvägen 5, Tjallamalla Bondegatan 46, Restaurants Franzen/Lindeberg Lilla Nygatan 21, Lux Stockholm Primusgatan 116, Mathias Dahlgren, Grand Hotel, Restaurang Jonas, Fleminggatan 39, AG Restaurang & Bar Kronobergsgatan 37, Bakfickan Karl XII s torg, Bistro Süd Swedenborgsgatan 8, Djuret Lilla Nygatan 5, Ekstedts Humlegårdsgatan 17, Gastrologik Artillerigatan 14, Gondolen Stadsgården 6, Hotell Skeppsholmen Gröna gången, Och himlen därtill, Götgatan 78, PA & Co Riddargatan 8, Pontus Brunnsgatan 1, Restaurang Prinsen Mäster Samuelsgatan 4, The Flying Elk, Köttbaren Tegnérgatan 32, Urban Deli Nytorget 4, Tranan Karlbergsvägen 14, Wedholms Fisk Nybrokajen 17, Museums Fotografiska Stadsgårdshamn 22, Moderna Museet Slupskjulsvägen 7, The Swedish Museum of Architecture Slupskjulsvägen 7, For more restaurants & activities in Stockholm:

7 Travel Stockholm Arlanda Express is the fastest way into town from Stockholm Arlanda Airport. It only takes 20 minutes from the airport to the Central Station in Stockholm. From Stockholm Central you take the commuter train (lane 13-14) or a Taxi to Älvsjö. Commuter train A new eco-friendly travel option between Arlanda and Stockholmsmässan station. With a new commuter rail line you go directly to Stockholmsmässan in just 50 minutes. Taxi Approved taxis with metered fares always wear yellow number plates. Metered fares depending on the time of day but it shouldn t cost more than SEK 300 to travel 10 km. Always ask the driver beforehand. In addition to the major taxi companies there are several independent firms; caution is adviced Airport buses runs from Arlanda/Bromma to Stockholmsmässan/Cityterminalen in downtown Stockholm. Hotels Scandic Talk First Hotel Royal Star Hotel Clarion Sign More Hotels SL buses No. 1, 72 and 76 go to Frihamnen and the Silja Line Terminal. Car You take E4/E20 to Stockolm and follow the signs to Mässan/Älvsjö.

8 Our representatives We will answer any questions you may have, whether you are an exhibitor or a visitor. We ll assist you with general information about the fair, but also with specific questions regarding international pavilions, goods-handling, customs, stand-bookings, transport and hotels, PR and marketing etc. DENMARK Jonny Sjöberg and Marianne Sjöberg CommService, Gørløsevej 5B, DK-3550 Slangerup/Denmark Phone: , Fax: stockholmsmassan@mail.dk ESTONIA/LATVIA/LITHVANIA Margus Parve Karol AS Narva Mnt Tallinn, Estonia Phone , Fax info@karol.ee FINLAND Gunilla Söderholm Lystra Marketing & Event Services Kaivokatu 37, FI Porvoo, Finland Phone: +358 (400) , Fax: +358 (19) stockholmsmassan@lystra.fi GERMANY/SWITZERLAND/AUSTRIA Annelie Bäck-Heuser,Bäck+Partner Marketing, Kaiser-Wilhelm-Allee 13 DE Wuppertal/Germany Phone: , Fax: baeck-partner@t-online.de GREAT BRITAIN/REPUBLIC OF IRELAND Jennifer Hall OTSA, Overseas Trade Show Agencies Ltd. 9, Manchester Square, GB-London W1U 3PL/UK Phone: +44 (20) Fax: jennifer.hall@otsa.net ITALY Maria Elena Puppi O.G.S. SRL Organizzazione Gestione Servizi Via F. Koristka 3, Milano/Italy Phone: / , Fax: / info@ogs.it SPAIN/PORTUGAL Eduardo Teixeira-Alves Apartado de Correos 122, E Godella, Valencia Tel , Mov eduardo.teixeira@prored.es Stockholmsmässan AB Mässvägen 1, S Stockholm, Sweden Phone: , Fax: formex@stockholmsmassan.se