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1 Stadsledningskontoret f_jê~ééçêí á å í É ê å ~ í á ç å É ä ä ~ ^ î Ç É ä å á å Ö É å f å í É ê å ~ í á ç å É ä ä ~ ë É â ê É í ~ ê á ~ í É í Handläggare: Torbjörn Bengtsson, SBR IB nr 7/2006 den 9 oktober 2006 Tfn: Dagordningspunkt/bilaga 5.3 Datum: Dnr /2006 Reserapport från Kinabesök Stockholm Access, vecka Stockholm Access (ett samarbetsprojekt mellan Stockholm-Arlanda flygplats, Stockholm Visitors Board, Stockholm Business Region, Visit Sweden och Invest in Sweden med mål att attrahera nya direktlinjer till Stockholm) var i Kina i månadsskiftet maj-juni. Vi besökte, se bifogat program, de fyra största flygbolagen för att presentera Stockholm och Sverige som en ny destination för dessa flygbolag. Dessa bolag har tidigare besökts av projektet men denna gång deltog företrädare på en hög chefsnivå då rang är viktigt på den kinesiska marknaden och för att skapa kontaktytor mot flygbolagen på en högre chefsnivå inom projektet. Delegationsdeltagare Stockholm Access: Borgarrådet Py Börjesson, Stockholms stad Martin Rosborg, Vd SVB Kerstin Lindberg-Göransson, Vd Stockholm-Arlanda Airport Mats Rodgerson, Stockholm-Arlanda Torbjörn Bengtsson, SBR Gunilla Sjöberg, VisitSweden Dessutom medverkade våra generalkonsulat på våra möten. I Shanghai, Lars Andreasson, generalkonsul och i Kanton, Ulf Sörmark, generalkonsul. Strukturen för mötesagendan presenteras enligt nedan. Den kunde varieras beroende på vilken erfarenhet flygbolaget hade av den nordiska marknaden. Introduktion av Py Börjesson, Stockholms Stad Information ang. Stockholm Access. Generell marknadsbeskrivning Makroekonomi. Flygmarknader med djupstudie av passagerarupptagning från olika citypairs. Incentives. p J N M R P R p í ç Å â Ü ç ä ã I _ É ë â ë ~ Ç ê É ë ë W o ~ Ö å ~ ê ë í Ä É ê Ö ë m ä ~ å N q Ñ å W M U J R M U O V M M M I c ~ ñ W M U J R M U O V Q V V

2 ëáç2 (2)) Info från/diskussion med flygbolaget gällande framtida strategier och destinationsutveckling. Besöken hos flygbolagen var överlag positiva, ett bolag, China Southern uttryckte intresse av att öppna en ny framtida linje till Stockholm. Staden bjöd in China Southern på ledningsnivå för att göra en s. site inspection" och detta besök genomfördes, se bifogat program för den 7-10 september. Detta besök var mycket lyckat och uppföljning pågår för närvarande för att om möjligt säkerställa en direktlinje. Bilaga 1. Utkast program vecka 22. Bilaga 2. China-Southern Draft Progamme Författare av reserapport: Torbjörn Bengtsson, projektledare Stockholm Business Region

3 ëáç3 (2)) Bilaga 1. Stockholm Access draft program trip to China, week 22 May 28 Sunday Departure Stockholm for Beijing Finnair: 14:25 AY686 ARN/HEL (14:25/16:20) 06:45 AY051 HEL/PEK (18:00/06:45) (Mats Rodgersson) Air China: 18:10 CA912 ARN/PEK (18:10/08:20+1) (Torbjörn Bengtsson) SAS: 18:10 SK411 ARN/CPH (18:10/19:20) 21:05 SK995 CPH/PEK (20:55/11:50+1) (Gunilla Sjöberg, Kerstin Lindberg- Göransson) May 29 Monday 08:20 Arrive Beijing (Air China) Pick-up at airport will be arranged through STB Beijing. 11:50 Arrive Beijing (SAS) Pick-up at airport will be arranged through STB Beijing. SAS Departure: 18:10 SK411 ARN/CPH (18:10/19:20) 21:05 SK995 CPH/PEK (20:55/11:50+1) (Martin Rosborg, Py Börjesson) Overnight at (Business Rooms): Jianguo Hotel 5 Jian Guo Men Wai Da jie Beijing Tel: Web: Rate: CNY per room per night incl breakfast and surcharge The hotel is within walking distance to the new STB office as well as the Silk Market. May 30 Tuesday Breakfast at hotel

4 ëáç4 (2)) 11:50 Arrive Beijing (SAS) Martin Rosborg, Py Börjesson Pick-up at airport will be arranged through STB Beijing. 13:30 Meeting with Air China Fl 5, Jingxin Building Jia-2, Dongsanhuan Road, Beijing Tel: / Contact: Mr Li Wei 19:30 Depart Beijing for Shanghai (Hongqiao) by CA :30 Arrive Shanghai. Transfer to hotel (under own arrangement). New World Mayfair Hotel 1555 Ding Xi Road, Chang Ning District Shanghai, Ph: Fax: Web: Rate: CNY per room per night + 15% surcharge May 31 Wednesday Breakfast at hotel. 10:00-11:00 China Eastern Head Office at Hongqiao Airport Mr. Wan Mingwu, Party Secretary (still need to be reconfirmed) China Eastern Airlines, Lunch in town Meeting with: Shanghai Airlines Mr. Fan Hongxi, President 22/F, No. 212 Jiangning Road Shanghai Dinner in town. New World Mayfair Hotel 1555 Ding Xi Road, Chang Ning District Shanghai, Ph:

5 ëáç5 (2)) Fax: Web: Rate: CNY per room per night + 15% surcharge June 1 Thursday Breakfast at hotel. Transfer from hotel to airport. 08:05 Leave Shanghai for Guangzhou by MU :15 Arrive Guangzhou. Transfer to hotel. Arranged by STB China. confirmed) June 2 Friday The Garden Hotel Guangzhou (will be 368 Huanshi Dong Lu Guangzhou Tel: +86 (20) Fax: +86 (20) Website: Rate: CNY per room per night incl breakfast + 15% surcharge City center located hotel. Breakfast at hotel Meeting at China Southern Airlines, Head Office The Consul General of Sweden, Mr Ulf Sörmark will participate in this meeting. Mats R leave Guangzhou for Hong Kong. Martin Rosborg and Py Börjesson leave Guangzhou for Stockholm through Bangkok. 14:20 Leave Guangzhou for Beijing, CZ :10 Arrive Beijing. Jianguo Hotel 5 Jian Guo Men Wai Da jie Beijing Tel: Web:

6 ëáç6 (2)) Rate: CNY per room per night incl breakfast and surcharge The hotel is within walking distance to the new STB office as well as the Silk Market. June 3 Saturday Breakfast at hotel. Free time. Jianguo Hotel 5 Jian Guo Men Wai Da jie Beijing Tel: Web: Rate: CNY per room per night incl breakfast and surcharge The hotel is within walking distance to the new STB office as well as the Silk Market. June 4 Sunday Breakfast at hotel. Air China: 13:40 CA911, PEK/ARN (13:40/16:50) (Torbjörn Bengtsson) SAS: 14:45 SK996, PEK/CPH (14:45/18:30) SK1426, CPH/ARN (19:50/21:00) (Gunilla Sjöberg, Kerstin Lindberg-Göransson) Contacts: Torbjörn Bengtsson, Project Manager Stockholm Access, Mats Rodgersson, Manager Routedevelopment, Gunilla Sjöberg, Market Coordinator Asia, Martin Rosborg, Managing Director Stockholm Visitors Board, Kerstin Lindberg-Göransson, Managing Director Stockholm-Arlanda Airport, +46 Eddie Chen, Representative Invest in Sweden Agency, Lars Andreasson, Consul General Shanghai, Lennart Nilsson, Consul, Consulate General of Sweden Guangzhou,

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8 ëáç8 (2)) Bilaga 2 Draft Programme - China Southern Airlines Company Limited visit to Stockholm. Dates: 7/9-10/9 Participants: 1) Mr. Ren Jidong, Vice President, China Southern Airlines; 2) Mr. Li Yongzhen, General Manager, Planning & Development Dept., China Southern Airlines; 3) Mr. Lou Bingyang, Deputy General Manager, Ground Services Dept., China Southern Airlines; 4) Ms. Zhang Chunyan, Deputy General Manager, Guangzhou Nanland Air Catering Company; 5) Mr. Wei Zhenzhu, Assistant Manager, International Affairs Office, China Southern Airlines. Agenda (please feel free to suggest changes or additions): Thursday September 7 th 22:10 Arrival AF1262 at Stockholm-Arlanda Airport Reception at the VIP Lounge Transfer to Hotel Friday September 8 th 08:00 Pick-up at hotel for transport to Stockholm-Arlanda Airport 08:30-13:00 Meeting and detailed discussion with Airport Management, Airport Operations, Aviation Marketing regarding operations to/from Stockholm-Arlanda Airport. Presentation of incentive programme with operational incentives and airport marketing support. Venue: Air Traffic Control (Tower) at the Stockholm- Arlanda Airport 14:00-15:00 Lunch Reception in the City Hall, City of Stockholm Hosted by the City of Stockholm. The City Hall

9 ëáç9 (2)) 15:00-17:00 Briefing on Stockholm and Sweden, Marketing Support, Route Implementation and discussion on to co-operate with participants from: Stockholm-Arlanda Airport Visit Sweden, Rep Stockholm Visitors Board Stockholm Business Region Invest in Sweden Swedish Trade Council Swedish Ministry for Foreign Affairs, Venue: The Pauli Room, the City Hall 19:00-22:00 Boat tour of the Stockholm-Archipelago with dinner. Saturday September 9 th 09:30-12:00 Pick-up at hotel and tour of Stockholm, main sights incl lunch. 12:00-19:00 Free time 19:00 Dinner Sunday September 10 th 08:00 Pick-up at hotel and transfer to Stockholm-Arlanda Airport 09:50 Departure KL1108 Contacts: Torbjörn Bengtsson, Project Manager Stockholm Access, Mats Rodgersson, Manager Routedevelopment, Gunilla Sjöberg, Market Coordinator Asia,