V i s u a l i z a t i o n! a n d S e m i o t i c s!! WORKSHOP 1-2! Josef Wideström!
V i s u a l i z a t i o n! 1.! 2.!! function! dimension! meaning!! depth! composition! color!
V i s u a l i z a t i o n!! Visualize:" To actively communicate using the image as medium"
V i s u a l i z a t i o n! 40.000 BC:! Concience à Image! Speach = temporal" Image = spatial" ( Multimedia )"
M u l t i m o d a l! Modes:! Visual! Auditory! Tactile! Kinestetic! Speach = temporal" Image = spatial" ( Multimedia )"
G e s t a l t! Creation! Representation! Communication! No general recipy"
T h e a u t h o r! Production of meaning: Intention! Representation! Distribution! The Death of the Author "
T h e v i e w e r! Production of meaning: Codes! Interpretations! Context! Negotiations"
R e p r e s e n t a t i o n!!! The image as window!
D i m e n s i o n! The image is a model! of our perceptual world!! 2D ß à 3D!
D i m e n s i o n! The image is a model of! our world of imagination!! 2D ß à 3D! All images are 3D "
S e m i o t i c s! The meaning of signs!! Signifier! Signified! All images are 3D "
S e m i o t i c s! Types of signs:!! Icon! Symbol! Index! the image as medium"
S e m i o t i c s! Levels of signs:!! 1. Quality A! 2. Event A+B! 3. Concept C! the image as medium"
W o r k s h o p! 1!
W o r k s h o p! 1!
M u l t i m o d a l i t y! Meaning is created in! multiple articulation"! Digital Media! (multimodal texts)! language! narrative! writing style! speech! gesture! spatial arrangements! patterns! images! photographs! color! layout! music! sounds!
M u l t i m o d a l i t y! Meaning is created on! different levels (strata)!! Digital Media! (multimodal texts)! Discourse!- knowledge! Design!- concept! Production!- articulation! Distribution!- reproduction! Modes = semiotic" Media = material"
T e c h n o l o g i e s! The Canvas!! The Screen!
T e c h n o l o g i e s!
W o r k s h o p! 2! Masaccio! The holy trinity, 1427!
C o m p o s i t i o n! 1. Gravitation! 2. Horizon! 3. Proportion! Bildkomposition handlar om att arrangera bildelementen (formerna) för att uppnå ett visst syfte. "
C o m p o s i t i o n!!! Geometry! Triangles, squares, circles, diagonals"
C o m p o s i t i o n!!! Geometry! Crosses, framing, centerpoint"
C o m p o s i t i o n! Lennart Aschenbrenner!
C o m p o s i t i o n! Ulf Wahlberg!
C o m p o s i t i o n! Pyk!
depth cues" I m a g e d e p t h!
depth cues" 3! 1! 2!
depth cues"
depth cues"
depth cues"
depth cues" =! =!
depth cues"
depth cues"
depth cues"
depth cues"
depth cues" 1. Perspective (1p, 2p, 3p)! 2. Overlapping (+ movement)! 3. Color perspective! 4. Detail! 5. Similarity! 6. Light & shadow! 7. Optical effects!
C o l o r! 1. Additive: RGB (HTML)! 2. Subtractive: CMYK (NCS)! 3. Hue, Saturation, Brightness!
C o l o r! 1. Additive: RGB (HTML)! 2. Subtractive: CMYK (NCS)! 3. Hue, Saturation, Brightness!
C o n c l u s i o n! function! dimension! meaning!! depth! composition! color!