SE2013_18905 Tradera Länsundersökning Fältperiod: 11-03-2013-20-03-2013 Genomförd av YouGov Tradera YouGov 2013
stad och Uppsala s Kalmar Blekinge Skåne Hallands Götalands Värmlands Örebro Dalarnas s Jämtlands Fråga 5. Hur mycket pengar skulle du uppskatta att du som gäst totalt sett spenderar när du är bjuden på ett bröllop? Inkludera kostnaderna för present, kläder till bröllopet, ev deltagande i möhippa/svensexa, resor etc. ovägd bas 3685 1891 1794 660 1035 1138 852 504 150 152 152 153 156 151 150 253 150 353 151 151 152 151 152 151 151 151 151 Bas 3685 1826 1859 764 1092 1102 727 791 126 106 170 131 72 94 61 483 115 626 111 111 106 111 112 99 51 106 104 1-499 kr [250] 7% 6% 9% 9% 5% 7% 8% 7% 5% 6% 11% 9% 7% 8% 9% 8% 7% 5% 10% 7% 6% 6% 9% 9% 9% 7% 6% B E E R 500-999 kr [750] 19% 19% 19% 23% 18% 18% 18% 20% 19% 17% 18% 19% 20% 17% 24% 19% 20% 16% 26% 26% 16% 22% 20% 14% 26% 24% 19% EFG RUX JNRUX RUX RX 1000-1999 kr [1500] 24% 25% 23% 18% 29% 25% 23% 23% 24% 28% 24% 33% 29% 24% 29% 24% 33% 23% 15% 19% 28% 23% 26% 25% 19% 22% 24% DG D D ST HPRSTYZ ST ST HPRSTYZ S S S 2000-2999 kr [2500] 15% 17% 13% 13% 20% 13% 12% 15% 18% 11% 12% 14% 10% 16% 10% 13% 14% 19% 14% 15% 15% 11% 13% 15% 9% 11% 16% C DFG Y JMOYZ 3000-3999 kr [3500] 5% 6% 5% 4% 7% 6% 4% 8% 4% 5% 6% 2% 5% 6% 7% 6% 6% 5% 2% 2% 5% 2% 3% 5% 7% 1% 7% D LSTVWZ Z STVZ Z Z STZ STZ 4000-4999 kr [4500] 2% 2% 1% 1% 2% 2% 3% 3% 1% 3% 1% 1% 2% 2% - 3% 1% 1% 2% 2% 3% 2% 1% - 2% 1% 3% D D D X X 5 000 kr eller mer [5000] 2% 2% 2% 2% 2% 1% 3% 2% 3% 4% 3% 2% 3% 2% 2% 2% 1% 2% - 1% 2% 1% 3% 1% 2% 1% 2% F S SZ S S Jag går aldrig på bröllop 13% 12% 14% 18% 9% 13% 13% 12% 15% 13% 12% 12% 9% 13% 12% 11% 10% 15% 17% 15% 11% 17% 12% 14% 17% 15% 14% B EFG E E M M Vet ej 13% 12% 13% 13% 8% 15% 16% 11% 11% 13% 14% 7% 15% 12% 8% 13% 9% 14% 14% 13% 14% 16% 14% 17% 10% 19% 9% E E E L L L L HLOQa HLOQYa Medelvärde 1698 1761 1634 1496 1830 1662 1728 1795 1774 1810 1588 1553 1656 1742 1547 1755 1594 1772 1384 1495 1792 1514 1564 1593 1552 1364 1832 Std. av. 1142 1124 1158 1077 1118 1110 1262 1213 1148 1270 1149 1009 1172 1151 1094 1231 983 1082 992 1063 1147 1037 1088 996 1185 889 1212
stad och Uppsala s Kalmar Blekinge Skåne Hallands Götalands Värmlands Örebro Dalarnas s Jämtlands Fråga 6. Uppskatta hur mycket pengar du i genomsnitt lägger på en bröllopspresent: 1-99 kr [50] 1% 0% 1% 1% 1% 1% 1% 0% - - 1% - 1% 3% 1% 1% 2% 0% 1% - 1% 2% 2% 3% - - 1% B HIJLRT HR R HLR 100-199 [150] 3% 3% 4% 5% 3% 3% 4% 3% 3% 4% 4% 1% 4% 4% 2% 3% 2% 3% 7% 4% 3% 6% 2% 6% 4% 3% 4% E L L L 200-299 kr [250] 9% 9% 9% 13% 9% 8% 8% 8% 7% 7% 10% 18% 13% 7% 11% 7% 14% 6% 11% 9% 10% 9% 9% 12% 12% 13% 12% EFG HIJNPR R PR R R 300-399 kr [350] 12% 13% 11% 15% 12% 11% 10% 10% 8% 14% 14% 13% 11% 13% 19% 11% 10% 12% 13% 15% 13% 9% 10% 13% 15% 18% 15% 400-499 kr [450] 18% 19% 16% 15% 22% 17% 15% 19% 20% 14% 17% 23% 21% 19% 12% 16% 18% 16% 24% 16% 15% 18% 26% 12% 18% 16% 16% C DFG OX JOX JOPRUX 500-999 kr [750] 32% 32% 31% 25% 35% 33% 30% 34% 39% 31% 31% 29% 26% 31% 32% 33% 32% 35% 19% 29% 29% 31% 26% 30% 32% 23% 27% HIPQRVW DG D SZ MSWZa S S S S S S SZ S S 1000-1499 kr [1250] 8% 8% 9% 5% 9% 10% 9% 10% 5% 12% 6% 3% 6% 7% 9% 10% 7% 11% 6% 6% 8% 7% 5% 6% 3% 8% 9% D D D LY ILWY L LY 1500 kr eller mer [1500] 3% 3% 4% 2% 2% 4% 6% 4% 3% 5% 4% 3% 4% 4% 6% 5% 4% 3% 1% 2% 5% 1% 1% 1% 4% - 1% DE DE Z WZ Z Z Z SWZ Z Z WZ Z Vet ej 14% 13% 15% 20% 9% 13% 16% 11% 14% 14% 13% 10% 15% 13% 11% 15% 11% 14% 18% 19% 14% 16% 20% 17% 12% 19% 15% EF E E H HL HLQ HL Medelvärde 628 619 637 543 620 660 670 653 631 679 608 551 576 617 646 671 602 664 519 587 630 582 548 556 573 548 587 Std. av. 340 327 354 311 314 350 380 344 303 375 348 296 341 356 371 361 343 335 307 320 369 325 281 326 317 300 334 HI
stad och Uppsala s Kalmar Blekinge Skåne Hallands Götalands Värmlands Örebro Dalarnas s Jämtlands Fråga 7. Var hittar du inspiration till bröllopspresenter? Jag utgår från bröllopsparets intressen 50% 52% 48% 49% 56% 49% 43% 52% 54% 44% 49% 55% 44% 42% 52% 51% 46% 50% 48% 48% 49% 56% 47% 48% 55% 52% 47% DFG G N N N N Om brudparet har en önskelista så väljer jag något därifrån 46% 50% 42% 37% 51% 47% 47% 48% 48% 57% 41% 49% 44% 47% 51% 46% 47% 49% 50% 35% 48% 41% 39% 49% 47% 35% 38% C D D D TZa TZ KTVWZa TZ TZa T TZa TZ TZ TZ Jag går ut på stan och kollar i affärer 18% 20% 16% 28% 20% 16% 8% 21% 14% 13% 20% 20% 17% 20% 20% 15% 16% 16% 21% 17% 16% 18% 14% 21% 24% 24% 20% C EFG FG G J JPRW JPR Jag brukar surfa på nätet 17% 18% 17% 22% 26% 13% 5% 19% 20% 18% 16% 17% 15% 17% 19% 16% 20% 17% 18% 15% 12% 11% 18% 25% 16% 18% 17% FG FG G V PRTUV Jag brukar fråga en vän om tips 16% 13% 18% 20% 18% 15% 9% 18% 12% 14% 15% 14% 11% 12% 10% 19% 13% 13% 15% 11% 15% 20% 14% 15% 14% 21% 18% B FG FG G OT O OT IMORT Jag tittar i magasin 4% 4% 3% 5% 5% 3% 1% 3% 3% 4% 3% 5% 2% 5% 4% 6% 4% 2% 5% 2% 2% 2% 6% 4% 4% 1% 4% G FG G R RZ Annat sätt 2% 2% 2% 2% 2% 2% 2% 2% 1% 2% 3% 2% 2% 2% 3% 2% 1% 3% 2% 2% 3% 2% 1% 1% - 1% 2% Vet ej 12% 10% 15% 20% 9% 12% 10% 10% 10% 13% 15% 10% 16% 18% 7% 13% 17% 13% 16% 16% 13% 9% 13% 12% 9% 13% 13% B EFG O O HO HO O HO Summa 165% 168% 162% 183% 188% 157% 125% 173% 161% 164% 163% 173% 151% 163% 164% 167% 163% 162% 175% 145% 158% 159% 154% 176% 168% 166% 158%
8b. Har du tidigare köpt en bröllopspresent på nätet? stad och Uppsala s Kalmar Blekinge Skåne Hallands Götalands Värmlands Örebro Dalarnas s Jämtlands Ja Nej Fråga 8. Skulle du kunna tänka dig att köpa en bröllopspresent på nätet? b c 336 2869 359 2848 Ja 74% 74% 73% 82% 86% 70% 52% 78% 73% 64% 75% 78% 74% 67% 72% 71% 69% 74% 69% 76% 75% 71% 64% 79% 73% 83% 72% 95% 71% FG DFG G JNPQSW JNW JW JW W JNW IJNOPQRSVWYa Nej 13% 12% 13% 7% 4% 13% 30% 11% 10% 20% 14% 10% 11% 17% 12% 18% 12% 11% 11% 10% 14% 11% 15% 9% 15% 7% 11% 4% 14% DE DEF HILRTXZ Z HRTXZ Z Z b Vet ej 14% 14% 13% 11% 9% 17% 18% 11% 17% 16% 11% 11% 16% 15% 15% 11% 19% 15% 19% 14% 10% 17% 21% 12% 12% 10% 17% 1% 15% DE DE HPUZ HPUZ H HKLPUZ b 100% 100% c Cell Contents (Column Percentage, Statistical Test Results), Statistics (Overlap, Column Proportions/Means,(5%): A, B/C, D/E/F/G, H/I/J/K/L/M/N/O/P/Q/R/S/T/U/V/W/X/Y/Z/a, b/c, Minimum Base: 30 (**), Small Base: 100 (*))
stad och Uppsala s Kalmar Blekinge Skåne Hallands Götalands Värmlands Örebro Dalarnas s Jämtlands 8b. Har du tidigare köpt en bröllopspresent på nätet? Ja 11% 12% 10% 12% 19% 8% 4% 13% 12% 13% 15% 12% 9% 7% 10% 11% 10% 11% 10% 7% 11% 7% 14% 8% 9% 13% 8% FG DFG G NT Nej 89% 88% 90% 88% 81% 92% 96% 87% 88% 87% 85% 88% 91% 93% 90% 90% 90% 89% 90% 93% 89% 93% 86% 92% 91% 87% 92% E DE DEF K K
stad och Uppsala s Kalmar Blekinge Skåne Hallands Götalands Värmlands Örebro Dalarnas s Jämtlands Fråga 9. Skulle du ta illa upp om brudparet bytte din bröllopspresent? Ja 10% 10% 9% 17% 11% 7% 3% 11% 9% 11% 7% 10% 13% 9% 11% 10% 5% 9% 9% 7% 7% 5% 15% 11% 10% 10% 8% EFG FG G QV KQV Nej 76% 74% 79% 63% 75% 80% 86% 73% 79% 78% 76% 83% 71% 71% 78% 79% 86% 74% 76% 84% 80% 84% 69% 74% 69% 74% 78% B D DE DEF HMNWY WY HMNRSWXYZ HMNRWYZ HMNRWY Vet ej 14% 16% 12% 20% 14% 13% 11% 16% 12% 11% 17% 7% 16% 20% 11% 11% 9% 16% 15% 9% 13% 11% 16% 15% 21% 16% 14% C EFG LQT LT L JLPQTV LQT L JLOPQTV L