Visitor information CHARTS 8 sept 203 Experience of Västra Götaland Region, Västarvet Anja Praesto
This presentation -Västra Götaland and Västarvet -Target groups and strategies -What do we know about our visitors? -How do we inform our visitors
Västra Götaland
Göteborg the gateway of Västra Götaland Bohuslän - rocky coastline and picturesque fishing villages. Dalsland - Sweden's lake and outdoor district Västergötland - many historical sites including beautiful castles and manor houses
Bohuslän rocky coastline and picturesque fishing villages
Dalsland Sweden s outdoor district
Västergötland history experience area
Göteborg the gateway of Västra Götaland
Västarvet with focus on life quality.
Nature- and culture heritage in West Sweden Västarvet is the largets organization for natural and cultural heritage in Sweden. Our museums and visitor centers aim to make history a vivid and accessible experience for as many people as possible Public attractions Regional service
Museums and sites Public activities: museums, exhibitions, arrangements, programs, lectures, pedagogics, etc
Education is entertainment Every year 800 000 people visit our museums and sites. Just as many visit our websites and social media there you can find more than hundred thousands of photos and digitalised artifacts.
Regional service Regional service: a regional resource, arceaology, natural and cultural heritage, crafts, conservation, project managemnt, preservation, etc
Target groups today- WHOP s
Aim: Increasing Active families Strategy: - continously product development - coordinated advertising - press strategy, effective media relations - brand development, brand book - efficient and optimized web - focus on strategic partners such as West Sweden Tourism Board
The West Sweden Tourist Board is owned by the West Swedish Region. Their mission is to lead, coordinate, develop, market and sell tourism and tourist products in Sweden, the Nordic countries, as well as selected export markets.
Digital visitors, West Sweden Tourist board
Västarvet Same ditigal platform West Sweden Tourist board
Printed material
Presentation cards
Campaign; The Green Heart of Gothenburg
Campaign on airports (summer season) Golvdekaler Analoga ledskärmar Broschyrställ
Led screens Landvetter airport
Stickers Landvetter ariport
Regional care centers
Storytelling-roll up s
Tools for follow up and analysis Visitor surveys Survey cards Web counting Quality system Sustainable tourism
Visitor surveys
Genomförda intervjuer per mätomgång Antal intervjuer Omgång Omgång 2 Omgång 3 Bohusläns museum 73 72 70 Forsviks bruk 0 38 28 Göteborgs Naturhistoriska museum 46 42 45 Lödösehus 48 72 96 Slöjd & Byggnadsvård 32 34 44 Vänersborgs museum 45 92 0 Vitlycke museum 0 4 60 Västergötlands museum 54 33 30 Totalt antal intervjuer 598 24 074 Planerat antal intervjuer för de flesta enheter har varit 40 st/mätomgång
Västarvet total result Age feb/mars juni juli/augusti 5-9 20-24 25-29 30-34 35-39 40-44 45-49 50-54 55-59 60-64 65-69 70-74 75-79 80 Ej svar 4% 5% 6% 2% 9% 8% 5% 6% 6% % 3% 0% 4% 2% 0% 5-9 2 5-9 % 27% 20-24 5 20-24 4% 25-29 6 9% 25-29 4% 7% 30-34 6 30-34 8% 34% 35-39 40-44 45-49 9 6 6 7 7 9 35% 35-39 40-44 45-49 0% 9% % 48% 50-54 55-59 60-64 65-69 70-74 75-79 40% 80-84 85-89 90-94 0% 5% 0% 5% 20% 25% 30% Ej angivet 4 3 0 0 8 46% 50-54 55-59 60-64 65-69 70-74 75-79 80-84 85-89 90-94 Ej angivet 9% 9% % 0% 7% 4% % % 0% 0% 34% 0 0 20 30 40 50 60 0% 70 0% % 20% 30% 40% 50% 6
Västarvet total result Sex feb/mars juni juli/augusti Ej angivet % Ej angivet % Ej svar % Kvinna 57% Man 42% Kvinna 60% Man Kvinna Ej angivet Man 39% Kvinna 57% Man Kvinna Ej angivet Man 42%
Västarvet total result Municipality Göteborg Uddevalla Skara Vänersborg Lilla Edet Falköping Mölndal Trollhättan Lerum Orust Lidköping Lysekil Alingsås Kungälv Tidaholm Skövde Stenungsund Vara Ale Färgelanda Götene Lindome Munkedal Tanum Annan: Ej Sverige Ej svar feb/mars 6% 4% 2% 2% 2% 2% 2% 2% 2% 2% 2% 2% % % % % % % % % % 3% 2% 4% 3% 3% 8% Göteborg Lilla Edet Uddevalla Skara Vänersborg Trollhättan Alingsås Lerum Skövde Stockholm Mölndal Tanum Härryda Partille Lidköping Mariestad Öckerö Ale Jönköping Kungsbacka Vara Borås Mark Motala Götene Hjo Värnamo Orust Stenungsund Annat Annat land Ej svar 0% 0% 20% 30% juni 5 4 3 3 3 2 2 8 7 3 Totalt sett så drar museerna besökare till stor del från hemkommunen eller angränsande kommuner, vilket avspeglar sig i att besökarna till störst andel kommer från Göteborg, Lilla Edet, Uddevalla, Skara samt Vänersborg. 5 7 0 0 20 30
Thank You! vastarvet.se anja.praesto@vgregion.se