Decision Support in SAS Decision Support supports the right fact-based business decision

Transkript

1 Decision Support in SAS Decision Support supports the right fact-based business decision

2 Bakgrund Global verksamhet med extremt stora logistiska utmaningar Rörlig marknad med stor konkurens moving targets Stora datamängder många system (200+) >25 miljoner passagerare/år ~130 destinationer ~ flighter/år Organisatoriska förändringar

3 Vision En gemensam beslutsstödsprocess för hela SAS

4 Mission Decision Support supports the right fact-based business decisions by working closely together with the business providing knowledge, best practices and sparring on how to establish and development optimized business information solutions: which fit into an ongoing overall evolving corporate business-aligned information management strategy which support exact and prioritized needs, functions and job roles which empower the users to apply analytics in order to optimize business processes and strategic focus areas which ensure that resources are being used efficiently and with a corporate focus

5 Decision Support supports the right factbased business decisions by: providing the process and knowledge of how to indentify and prioritize business focus areas where reporting and analytics can successfully optimize business empowering the business users to understand and act on fact-based information and to understand the fundamental underlying information structure and processes necessary to be able to do so continuously establishing, evolving and communicating best practices within the information management area in order to leverage the information infrastructure, knowledge and skills of SAS establishing and governing a data to knowledge process in order to ensure standardized, valid, traceable and high-quality corporate business information

6 Förutsättningar Kompetens Organisation Sponsor Plattform

7 Kompetens Kontinuerligt jobba med att attrahera och behålla medarbetare med rätt kompetens

8 Organisation Det finns grundläggande regler för hur man bör organisera sig. MEN varje verksamhet är unik. Hur vi har gjort

9 Organisation Roles Analytical Developer Data Integration Developer Business Advisor Data Modeling Architect Decision Support process manager Platform Administrator

10 Business Advisor Organisation Data Modeling Architect Data Integration Developer Analytical Developer Decision Support process manager Platform Administrator

11 Sponsor Sponsorskap från högsta ledningen är en förutsättning för att lyckas Tre nivåer 1. Ledningen finansierar satsningen 2. Ledningen använder sig av den 3. Ledningen kräver att hela organisationen använder sig av den

12 Plattform 90% av arbetet med datadrivet beslutsstöd ligger i arbetet med grundinformationen Datamängderna växer fortare hela tiden The rate of change is increasing Olika grupper inom organisationen behöver konsumera information på olika vis Multipla kanaler

13 Några exempel

14 Decision Support Early Estimate Business Issue: Passenger- and corporate sales analysis were too much driven by history (flown pax and flown segments). Predictive patterns are crucial. Business Value: We can now act on predictive patterns, take action. Campaigns and sale efforts can now be more precise and timely based on early indices. Consequences?? What is the benefits? Early Estimate har blivit ett av våra viktigaste verktyg för analys och prognostisering och används på samtliga marknader i hela SAS Globalt. Anna Jonsson Aldvik,Manager Sales Tools Development, STONT Solution: A datadriven predictive model based on multiple datasources. A daily updated dynamical webreport consumed in SAS BI Portal

15 Decision Support Traffic Performance Business Issue: We most only knew that and what flights were delayed during the day. Punctuality is were important and we want to know why the delays occur so we can take correct action. Business Value: Now the responsibility for the delays can be adressed to the right department(s). Not mentioning other cost savings, the improved puctuality itself have cut cost related to irregulations and claims by about 20 MSEK. Punktlighet är en av våra främsta framgångsfaktorer. Det är mycket affärskritiskt både ur kostnads- och kundnöjdhetsperspektiv. Näst efter säkerhet är punktlighet en av de faktorer som resenärer värderar allra högst vid val av flygbolag. David Lagneholm, Director Flight Control, STOOP Solution: A datadriven dynamic webreport based on 8 operational datasources distributed through SAS BI Portal.

16 Decision Support Punctuality and Regularity Follow-Up Business Issue: SAS didn t have one centralized and unified follow-up on irregularity and punctuality and needed more accurate information to track cancellations. Business Value: It s the main tool for SAS daily traffic report Daily Operations Report. SAS now have this centralized follow-up and all reporting on punctuality and irregularity comes from the same and one source. Vi benytter BI_portalen dagligt for trafikrapporter og måndeligt OCC Performance. BI-portalen sikre ensartet data og kræver ingen statiske eller analytiske forudsætninger samt er et godt ad-hoc rapporteringsvæktøj. Allan E Mortensen, Manager Operation Control & Fleet Planning, CPHOP Solution: Datadriven dynamic reports. Solution also delivers IRL status twice a day in SMS to top management.

17 Decision Support The right information, at the right time, in the right context supporting the right fact based decision. Objective for 2011: Expand the business scope by identifying where and how in the organization Decision Support can build strong business partnerships with the objective of identifying business areas which can profitably be improved through fact-based reporting and analytics. Ensure the reuse of knowledge, lessons learned and infrastructure. Business Decision Support Transition Business Communication Decision Support Expanding business use and business value through communication

18 Supporting the business by supporting overall Scandinavian Airlines business objectives In Decision Support we support all fact based information needs, however we also together have to ensure resources are used as efficient as possible from an Enterprise perspective. Together we can: Clarify potential business value Ensure common understanding of scope Who will be involved when Resources available Describe possible solution Describe alternatives

19 The Decision Value Chain One common process for fact-based business decisions Business Decision Support Business Objectives Information Needs Data Management Business Analytics Business Decisions Process for managing fact-based decisions Process for managing fact-based decisions: The base for an optimized Decision Value Chain is alignment between business objectives, supportive processes, functions, roles, ownership and technology.

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21 Tack! Frågor? Dan Andersen Visste du att SAS var det punktligaste flygbolaget i Europa 2010?